Bright and early on Monday, Sept. 20, the UW was changing the world—again.
The UW’s Master of Communication in Digital Media (MCDM) hosted a satellite event at Kane Hall for The Gates Foundation’s breakthrough TEDxChange: The Future We Make, a worldwide forum designed to generate discussion and review the eight Millennium Development Goals set by the UN in 2000. It also assessed how close we are as a global community to achieving the goals by the 2015 deadline.
The main event was held in New York City and featured Gates Foundation co-chair Melinda Gates as the keynote speaker. A live feed broadcast the event to the world and more than 70 locations from Singapore to Sao Paulo hosted satellite events—the UW’s being the largest of them all. Watch the webcast here.
I have been to a couple of TEDx events this past year and both have slapped me silly with feelings of deep empowerment—to make change, to go further, to ask the tough questions. These are quickly replacing concerts and Husky games as my favorite events. There is something absolutely magical about them, and the UW was a gracious host for this special event. Attendees arrived early for a networking breakfast and were treated to a warm introduction from UW alum Bill Gates Sr.
Melinda Gates captured our attention with a stirring speech on the role of marketing in global health. She asked, “What can we learn from Coca-Cola?” and the answer, of course, is a lot. Just think about how ubiquitous Coke is across the globe. It’s everywhere. Now imagine, she said, what that kind of marketing could do for access to preventative medicines and many other concerns.
Additional speakers included Graça Machel, a women’s rights advocate from Mozambique and former wife of Nelson Mandela; Mechai Viravaidya, known affectionately in Thailand as “Mr. Condom” for the incredible work he has done there in slowing the AIDS epidemic; and Hans Rosling, a Swedish professor of international health and all-around showstopper who proved there is power in numbers.
The UW is proud to have played a part in TEDxChange. Here are a few links if you are interested in learning more:
- View the entire webcast on the Gates Foundation site.
- Visit the TEDxChange community page to get involved.
- Hear Melinda Gates’ reflections on the TEDxChange event.
- See a Flickr photo pool with viewers’ thoughts on the future we’ll make.
- Listen to MCDM Director Hanson Hosein kick off the TEDxChange event in Seattle.
Video courtesy of The Gates Foundation.