The Foster School of Business at the University of Washington welcomes 2012 Consortium Faculty and Fellows to Seattle!
About this Consortium
For almost 50 years, the American Marketing Association (AMA) Sheth Foundation Doctoral Consortium has brought together the up-and-coming marketing doctoral student scholars with the world's most distinguished marketing faculty. Leading business schools are invited to participate in the Doctoral Consortium and are asked to nominate one doctoral student (known as the Consortium Fellow). The four-day consortium offers presentations, workshops and networking events that encourage interaction and dialogue between renowned faculty and Consortium Fellows.
Think differently. Make a difference!
The theme for the 2012 Consortium embodies the two primary purposes of all AMA doctoral consortia. First,"think differently" exhorts new academic scholars to advance the discipline by using their creativity to come at marketing problems from new angles. Second, "make a difference" urges Fellows to work on important questions and find answers that will have significant impacts on their eventual constituencies: their students, fellow scholars, business, and society.
Douglas L. MacLachlan
Douglas L. MacLachlan is the Marion B. Ingersoll Endowed Professor and Chair, Department of Marketing and International Business, Foster School of Business, University of Washington. He has degrees in Physics, Statistics, MBA and PhD in Marketing, from UC-Berkeley and teaches primarily Marketing Research, Database Marketing, and Customer Analytics. His research has appeared in JMR, JM, Marketing Science, JCR, IJRM and many other academic journals. He has chaired UW's MIB Department five terms and also served as Associate Dean for Academic Programs in the Foster School as well as its Faculty Director of International Alliances. He was a past president of the Puget Sound chapter of the AMA. He has held the Nordstrom Professorship in Retail Marketing and the Ford Motor Company Professorship.
Robert W. Palmatier
Robert W. Palmatier is the John C. Narver Chair of Business Administration and Associate Professor of Marketing at the University of Washington's Foster School of Business. He holds a Bachelors and Masters in Electrical Engineering from Georgia Institute of Technology, an MBA from Georgia State University, and a Ph.D. from the University of Missouri. Prior to academia, he held numerous positions in industry including President & Chief Operating Officer of C&K Components, European General Manager, and Sales & Marketing Manager at Tyco-Raychem Corporation. He has also served as a Lieutenant onboard nuclear submarines in the United States Navy. His research interest is focused on relationship marketing and business strategy. His research has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, and the International Journal of Research in Marketing. His research has received the Harold H. Maynard and Lou Stern awards. He teaches marketing strategy in both the EMBA and MBA programs.
Richard Yalch is Professor of Marketing at the Foster School of Business at the University of Washington, where he joined in 1974. He earned B.S. and M.S. degrees from Carnegie-Mellon University and a PhD from Northwestern. His teaching and research are primarily in the area of consumer behavior with an emphasis on the psychological aspects. Much of the research involves consumer responses to persuasive communications (e.g., verbal versus numerical attribute descriptions, social labeling, jingles, self-referencing and polysemous slogans). Another area involves implicit processing of brand-related information and rumors. He has served as Associate Editor for the Journal of Consumer Research and is currently on the Editorial Review Board of the Journal of Consumer Psychology. He co-chaired an SCP conference on Online Consumer Psychology in 2001. On the professional side, Richard has been providing expert testimony in cases involving trademark infringement and deceptive advertising.