UW Design 2013

Hotel Indigo Rebrand

Hotel Indigo is a boutique hotel chain targeted at consumers seeking value and an opportunity to enrich their stay by immersing themselves in the local culture. Their current identity does not reflect these values and has caused the hotel chain to be perceived as a less inviting and youthful brand. This rebrand focuses on creating a new identity and comprehensive brand system that embodies Hotel Indigo’s values through choices in aesthetics and the creation of new experiences.