The Emoji Phenomenon

Emoji is a set of iconography that became a universal language, trendsetter in fashion, social media, and the communication style in our daily lives today. But from where did it all began, and how is it impacting our lives today? The Emoji Phenomenon is a pop up store designed for Nordstrom that aims to bring awareness about the current Emoji phenomenon in our lives today, and promote the existing emoji products available at Nordstrom. Shoppers gain awareness and learn fun facts and history of Emoji through the informative product packaging design.