Adafruit Rebrand

This brand and logo celebrates Limor Fried’s personality (the owner of Adafruit with vibrant pink hair) in addition to the maker culture and equality among the makers. It reflects the large splash that maker culture is making in addition to creating an equal playing field among DIY scientists. Adafruit is first and foremost interested in the education of electronics for all people regardless of any factor. They are a tutorial company with a gift shop. Helping to make the world a better place through engineering, learning, and sharing.