F & Co.

F & Co. is a company created to re-pitch feminism to the public and is on the lookout to hire entry-level feminists! Qualifications are minimal and the benefits are amazing– there’s a position for every person on Earth.

Pandora Rebrand

Pandora takes great pride in customers saying “Pandora knows me”. Therefore I explored the idea of a fingerprint and how everyone has their own unique pattern, just like Pandora finds music that matches each unique taste of their users. The color purple was chosen because of associations to magic as Pandora almost magically knows their users and their music preferences. The new Pandora celebrates individuality and uniqueness as every playlist is composed to the specific user.

Odwalla Rebrand

This identity of this Odwalla rebrand is charming, quirky and bold. The bright colors and simple look is bringing the backyard shed to the modern world. Quirky charming names and phrases will not only be found on the bottles, but on all products including advertisements, postcards and more. Odwalla brings the personal touch to customers while encouraging to pass along a personal message. Whether it is sending a postcard or being creative with photos of the products or creating their own catchy fruity phrases.

#whatsyourflavor

The Serial Doodler

The project was called “In Their Shoes” and the task was to tell someones story in one minute video. This story is about Brad Craft, who has been working in a bookstore for the last many years. Books are what he knows and what he loves. But he also has another passion, which is why he goes by the nickname The Serial Doodler. At the book store he doodles the costumers on a daily basis, often as birds.. Either to hide the fact that he is drawing a certain costumer, or simply because they look like birds. After interviewing him a few times and observing him at work I got an insight of his friendly and witty personality.

Music: Pat Holmberg, Flatirons Rag

Fashion Now

Digital publication and redesigned book layout of Fashion Now, Edited by Terry Jones. A book about the most influential fashion designers from A-Z.

This project was made using Adobe InDesign Digital Publishing Suite. Contact me if you would like to see it in function on Adobe Content viewer.

(Photo courtesy of: Fashion Now, Edited by Terry Jones, Taschen)