66

66 is a camera concept that embraces the simple and tactile experience of using classic film cameras. 66 strips away the numerous extraneous features of modern digital cameras to restore a pure photographic experience that is easy to understand.

Push-toggle control dials sit flush with the camera body when a setting is set to auto. This allows the user to customize exactly which parameters they want manual control over, eliminating the need for a mode dial. The physical control dials directly correspond to the essential elements of exposure: aperture, shutter speed, and ISO. Menus and playback operations are accessed via a tilting touch-screen and an oversized focus knob is mated to the lens’ focus mechanism via a mechanical screw drive for smooth, responsive focus.

66’s top-down viewfinder encourages users to shoot from lower angles which helps to create more interesting perspectives. Top-down finders are more discreet and allow photographers to capture candid moments more easily. The articulating screen can also tilt back to accommodate higher shooting angles.