Coleman Rebrand
Coleman is a company that I grew up with, so when I was given the opportunity to propose a new identity for a sporting goods outfit, I chose them. Quality, tradition, and nostalgia were the key themes I used when redesigning this brand. I wanted to respect Coleman’s one hundred years of hard work and quality while giving them a fresh update. I hand bound and made the process book as my final deliverable.
Designer
Kimberly Dickinson![](http://depts.washington.edu/design16/wordpress/wp-content/uploads/2016/05/ColemanBook-04-04.png)
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![](http://depts.washington.edu/design16/wordpress/wp-content/uploads/2016/05/ColemanPoster-07-07.png)