Community Grown is an outreach tool designed for a coalition of Seattle community organizations aimed at engaging young people in community garden networks. The initiative employs an events-based outreach strategy focused on awareness, engagement, retention, and expansion. Working with Clean Greens and two other partnering organizations, Community Grown highlights community pride around food, while fostering cross-generational learning and developing the future leaders of urban garden networks. Resources are made available to other community garden organizations so that they can easily employ a similar strategy in order to better reach out to young people and build their volunteer networks.
The tool is up live at http://www.community-grown.org/ and will evolve over the years as the coalition develops and fine-tunes their outreach techniques.