MAXXI Rebrand

Italy is filled with rich culture and architecture everywhere you look. The MAXXI Museum, Museo nazionale delle arti del XXI secolo, embodies the simplicity and innovation of art and design. Located near the heart of Rome, MAXXI showcases contemporary exhibitions and artwork from around the world. It’s the perfect mixture of traditional and modern art.

The new logo reflects the striking environment and creative artwork in the MAXXI. The adaptable nature of the X reminds us of the growing opportunities art provides us.