Odwalla Rebrand

This identity of this Odwalla rebrand is charming, quirky and bold. The bright colors and simple look is bringing the backyard shed to the modern world. Quirky charming names and phrases will not only be found on the bottles, but on all products including advertisements, postcards and more. Odwalla brings the personal touch to customers while encouraging to pass along a personal message. Whether it is sending a postcard or being creative with photos of the products or creating their own catchy fruity phrases.

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