Pandora Rebrand

Pandora takes great pride in customers saying “Pandora knows me”. Therefore I explored the idea of a fingerprint and how everyone has their own unique pattern, just like Pandora finds music that matches each unique taste of their users. The color purple was chosen because of associations to magic as Pandora almost magically knows their users and their music preferences. The new Pandora celebrates individuality and uniqueness as every playlist is composed to the specific user.