Questions about Direct to Consumer Advertising
DTCA is considered to be important patient education by some people and just a successful form of marketing by others.
Write about your own opinion as to the purpose it serves in health care, giving examples to support your perspective.
There are several ways that pharmaceutical advertising purportedly misleads people.
State two methods and give examples of them, using ads you have seen, either in the lay press or professional journals.
The phrase proven effective means………….. .
Name three automatic responses that are relied on to help persuade people about the value of a medication.
Discuss any of these that you realize has influenced your behavior, either in term of pharmaceutical products or in other realms of your life.
Name at least two techniques used to lessen the perception of risks in advertisements for medications.
Discuss similarities and differences between marketing of healthcare products, such as pharmaceuticals or medical devices and other non-healthcare products, such as cars, carbonated beverages, soap and detergents, etc.