In order to gain insight into what videos received the most views, SCE used analytics provided by Kaltura, an open-source video platform. SCE also interviewed students to gather information that the analytics couldn’t provide.
Here are some of the findings from the study:
- Videos with high view counts usually had a direct connection with course assignments.
- The average view time was four minutes. So when producing longer-format lecture content the SCE production team breaks it up into shorter content segments.
- Students related faculty presence in the video as a key factor in their engagement and described humor and wit positively.
- Audio/visual elements were repeatedly described by students, as useful aspects of online course videos.
- Students had mixed feelings about production value with some preferring higher production value, while others found it distracting.
- Students reported that their viewing habits mirrored that of sitting in a class lecture. Most of the students interviewed said that they took notes as they watched the videos.