Marketing failure: iPhone in India
Guest post by Shailendra Jain, associate professor of marketing, UW Foster School of Business Apple has been called “the most admired company in the world.”... Read More
Marketing failure: New Coke
Guest post by Dan Turner, senior lecturer in marketing, associate dean for masters programs and executive education at the UW Foster School of Business New... Read More
Marketing win: VW Beetle
Guest post by Elizabeth Stearns, senior lecturer in marketing, UW Foster School of Business When the Beetle was first introduced in the early 1960s, people... Read More
Kordsa Global – 2011 TMMBA International Study Tour Company Visit
Kordsa Global After getting our feet wet on Day One of presentations and having spent the evening prior immersing ourselves in an exhibit of cultural... Read More
Meaty Meetings – No Filler!
Bhaskar Dutt, TMMBA Student Class 11 had a great session a few days ago with the always-entertaining Greg Bigley, in which we discussed how our... Read More
Munich Guided City Tour – 2011 TMMBA International Study Tour
Munich Guided City Tour After already hearing some great stories by our tour guide Michael, the class was ready to see all the sites he... Read More
Cisco – 2011 TMMBA International Study Tour Company Visit
The following was submitted by Angie Moe and Chris Rosenquest (TMMBA Class of 2011) We visited Cisco on the Friday after arriving in Germany. We... Read More
BMW World – 2011 TMMBA International Study Tour Visit
Visit to BMW World Submitted by: Subin Mathew, Stephanie Leung (TMMBA Class of 2011) Our last stop of the Study Tour in Munich was BMW... Read More
Sabanci Holdings – 2011 TMMBA International Study Tour Visit
Visit to Sabanci Holdings We kicked off our Study Tour in Istanbul with a visit to Sabanci Holdings, the parent company of Sabanci Group,... Read More
Microsoft Visit – 2011 TMMBA International Study Tour
Microsoft Turkey: Blog Post Pete Austin & Flora Wu (TMMBA Class of 2011) The afternoon of our second day of company visits took us to... Read More