Authentic ramen receives rave reviews

Guest post by Christopher Comley, CISB French Track student

Kukai Owners, Brandon Ting and Nuri Aydinel The first time Foster School alumni Brandon Ting (BA 2009) and Nuri Aydinel (BA 2009) met in class, they didn’t even talk. However, both joined the U.S. track of the Certificate of International Studies in Business program (CISB), and from there began the conversations that would lead to close friendship and a thriving business.

Along with Jessmin Lau, (UW BA 2010), the two are owners of Kukai Ramen and Izakaya, a Japanese noodle restaurant that opened in Bellevue in December and has already garnered widespread praise.  Seattle Magazine recently featured the restaurant in its “Best Restaurants” issue.

“We enjoy when our customers tell us dining in Kukai is the best ramen experience they have had,” Ting said.

It is the first U.S. location of the Kukai Ramen franchise, which has several other locations in Japan.

The restaurant is on a mission to provide “really good ramen to Americans,” Ting said.

The owners first became interested in ramen when they saw how popular it was becoming around the world.

“People are getting to know ramen and are becoming huge fans of it. We saw that the ramen fans in Seattle (and most of the U.S.) don’t get to enjoy a bowl of authentic ramen,” Ting said.

Facing such a culinary deficiency, the owners began preparations to satisfy the ramen needs of the Seattle area. They traveled to Japan several times, searching for the perfect ramen to bring back, and eventually came across Kukai. Media publications claimed customers who didn’t normally like ramen liked the ramen from Kukai.

“That got us curious so we went to try it,” Ting said.

The owners discovered Kukai had a special cooking method for the ramen, which made it more palatable to the Japanese market and potentially the American one as well. After deciding which ramen to use, the owners began preparations to open a franchise in the U.S., a process which took two years. In reaching its goal to provide authentic ramen to the American market, the owners needed authentic ingredients, but they encountered several FDA obstacles. Under FDA regulations, all ingredients have to be from a certified manufacturer. Originally, Kukai’s ingredients were not FDA approved, but the owners decided the authenticity was worth the price.

“We actually got the manufacturer certified under U.S. standards in order to import the ingredients,” Ting said.

Ting attributes the success of the restaurant to the lengthy planning process.

“We had several changes to our plan, which involved a lot of analyzing and calculating. The long and thorough planning and preparation process was the real key to our ‘rapid’ success,” Ting said.

With plans to open up 30 to 50 more Kukai restaurants across the country, Seattleites won’t be the only ones enjoying warm bowls of authentic ramen.

Learn more about the Certificate of International Studies in Business Program.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>