As a graduating senior I am often asked what the highlight of my business school career was. The response? The people I’ve met through the Michael G. Foster School of Business.
One of the most inspiring individuals I’ve met is William Saito. Internationally, he’s renowned for his work in encryption, authentication, and biometric technology. Today, he runs InTecur, a consultancy in Japan that helps companies identify and develop applications and markets for innovative technologies.
On May 9th, he came to the Foster School of Business to deliver a talk titled “Global Entrepreneurship: Rewards & Challenges.” I came expecting to learn just about starting a business, but Mr. Saito delivered that and beyond. He shared challenges in penetrating Japanese markets using American venture strategies and was humble in sharing what worked and what didn’t work, how he learned from his mistakes, and the importance of giving back once you are successful.
What I personally received from his talk is the drive to become an innovator during my internship in Tokyo, Japan. For those who are unfamiliar with the Japanese business culture, it is very uniform and male dominated, which is a challenging environment for a woman let alone a foreigner like me. Prior to meeting Mr. Saito, I felt pressured to conform to the Japanese norms. When I expressed my concerns about Japanese business culture to him one-on-one, he challenged me to break my own preconceived notions and be innovative by utilizing my unique background to help grow the company rather than work under it. I will never forget his words and will continue to think of them after graduation. I hope to one day inspire others to be innovative like Mr. Saito does.
On Friday, May 3rd, a group of Foster students and finance faculty members had the unique opportunity to meet with Ambassador Gyorgy Szapary, Hungarian Ambassador to the United States. An economist who worked for the International Monetary Fund and served as deputy governor of the National Bank of Hungary in his previous roles, Ambassador Szapary spoke on the topic of the European debt crisis. He began by observing that the European debt crisis is really a triple crisis: it started as a financial crisis, became a debt crisis, and is now a confidence and growth crisis. The ambassador used the analogy of an iceberg: the financial crisis was the part that was visible above the water, but many more problems were discovered under the water.
The European response to the crisis has been to impose fiscal discipline (austerity), although there is now a debate about whether to switch to more expansionary, growth-focused policies. Ambassador Szapary reviewed the economic performance of European countries over the last five years and contrasted it with the US economy. In a wide-ranging question and answer session, the ambassador addressed questions about bank regulation, the prospects for Hungary adopting the euro, the availability of credit to Hungarian businesses, the effect of austerity policies on social cohesion, and the Hungarian constitution.
Post by Jess Rush, Global Business Center Assistant Director of MBA Global Programs
Twenty three million. It’s hard to fathom the reality of that number. It is almost the population of the state of Texas. It is the population of the CITY of Shanghai, China. Nearly twenty five hundred square miles. It is both the area of the state of Delaware and the city of Shanghai. It’s daunting to think that this is just one city (and it’s not the biggest) in a country that is on the fast track to overtaking the US as the world’s biggest economy. Some studies indicate that we are less than twenty years from that happening. For the past twenty years, Shanghai has been growing, no, exploding. (Check out the photos here for some visual context: http://www.theatlantic.com/business/archive/2012/05/shanghai-can-the-fastest-growing-city-in-the-world-keep-it-up/257021/)
It is in Shanghai that the 2013 MBA Study Tour to China took off for a two week exploration of the culture and business of China. Shanghai provides a wonderful introduction to China. It eases one in with fairly clear skies and clean, safe streets. While it’s not as challenging as other cities, don’t be fooled. It’s still a real challenge to take a taxi to the Bund without it written in Mandarin. Just ask a few of us who tried!
While in Shanghai, the Study Tour visited a variety of companies including AGCO, Siemens Healthcare, SKF, Trina Solar and Kleiner Perkins Caufield Byers. Two particularly interesting meetings were with an ex-pat, “C-level” recruiter who left Pittsburg for Shanghai when the US economy took its downturn and with a UW alumnus who created a tech start up and is developing new social networking applications for an increasingly connected Chinese youth. The MBA students, faculty and staff were treated to a wide array of industries and approaches to doing business both in China and around the globe. We were also treated to a typical Chinese lunch meeting. Over plates and plates of delicious food and steaming cups of tea, we talked hiring tendencies, the importance of human resources in multinational companies and creating community while living abroad.
Part of my experience in Shanghai also included a visit to one of our exchange partner schools-the Shanghai Advanced Institute of Finance (SAIF). While it also involved being treated to an amazing lunch spread, it was more importantly and opportunity to connect with colleagues and learn more about each other’s programs. SAIF is a relatively new program in a beautiful new building and in a fantastic part of the city near Shanghai Jiao Tong University. Students interested in studying finance could really benefit from spending a term there.
I expected Shanghai to be an interesting learning experience. I did not expect to be so charmed by the city. From exploring Tianzifang and Xitiandi in the French Concession to an adventure under the river to Pudong and up the Oriental Pearl Tower to see the night lights, the city gripped me. Making our classroom the boardrooms, restaurants, streets and taxis of Shanghai expanded the minds and perspectives of students and faculty/staff alike. There is no experience that can substitute for taking one’s learning global, especially given the future of the world’s economy. In our lifetime, the US will be sharing the stage more and more. Our best prepared leaders will be able to sit at that lunch meeting and make deals while serving themselves with chopsticks.
Thank you to the Global Business Center for giving me for the opportunity to attend the third annual International Business Club (IBC) Summit 2013 at the Fisher College of Business, The Ohio State University. The IBC had prepared an intense two-day summit for the purpose of gathering international business clubs from across the U.S. to share their best practices and develop deeper global awareness. This experience was very inspirational in many ways.
Prior to the event, each student had to fill out an IES (Intercultural Effectiveness Scale) survey. The idea focused on the likelihood of your working effectively with people whose cultural backgrounds differs from yours. This survey related to one of the sessions that were hosted on the first day, which was an assessment debriefing by Dr. Larry Inks, Department of Management and Human Resources, Fisher College of Business, The OSU. Dr. Larry Inks explained the purpose of the IES and emphasized that this assessment allows for an individual to seek out growth opportunities, to grow and develop based on our results. The IES provided us with the information on areas where there is room for improvements and to consider. He further mentioned that our position as college students is the richest environment for global reach.
The next event was the best practices presentation where each club had to give a 10-minute presentation on their club’s best practices and why they think their club is doing a good job for its members. It was then followed by an international trivia/jeopardy quiz where the questions were based from the issues of The Economist magazine. Additional questions were from general awareness and knowledge on global issues, geography, politics, cultures, etc. To end the first night of the summit, we had dinner and the chance for students to network with each other. We also had the honor to have Kent Larsson, currently a retail marketing consultant for The Gordman Group. Mr. Larsson shared his senior positions in marketing, merchandising, and strategic planning during his 30 years in specialty and general merchandise retailing companies such as Big Lots. He also spoke about the challenges of working overseas and of course the rewards of it.
The second day was an intense simulation on making great global decision based on the topic “China in Africa: Savior or self-interest”. This simulation was created by the Foreign Policy Association that requires robust discussion and consensus building on international topic and was facilitated by Shannon McAfee, Columbus council on World Affairs (who is also from Washington). After reviewing the topic, each team was to debate their positions on elements of this topic and present their points of view to all the participants. To end the summit, we had a keynote speaker: Mr. Patrick Terrien, President and CEO, Columbus Council of World Affairs. We had the opportunity to hear Mr. Terriens biography and how he was exposed to globalization. He then led an informal discussion on the topic of The Business of Global Awareness.
Through this experience, I had the opportunity to learn compelling best practices from other clubs across the U.S., build global competitiveness through survey feedback, test my knowledge with Economist quiz, network with peers also interested in global careers, participate in Foreign Policy Association global simulation and gain a competitive edge by expanding global awareness.
Tell us about Avanade. How did you get your start?
Avanade is a global Microsoft technology integrator. Standing on the shoulders of our parent companies, Microsoft and Accenture, Avanade delivers insight, expertise and innovation across all industries to realize business results. After spending two years at a Seattle venture capital fund, the opportunity to work for a young company with incredible vision and backing was an entrepreneur’s dream. One of the things that attracted me to Avanade was the idea that the company was truly global on the day it opened its doors for business a few years earlier. Being global has always been an important part of the culture at Avanade.
I’ve had many roles in my 10 years with the company – responsibilities for delivering projects, managing global customers, directing an industry team and currently incubating Avanade’s Digital Marketing business focusing on helping marketers drive business value by improving the customer experience.
What is it like to manage a global team? What are some challenges you’ve faced, and insights you’ve gained?
Managing and being part of a globally connected team is one of my favorite parts of working for Avanade. The opportunity to work across a diversity of customer business problems with dynamic global teams and leading innovations is a large part of what drives me each day.
One critical lesson I learned early on at Avanade was that global means much more than simply working across continents. It’s about having the scale and depth of insight and expertise to address complex, multi-faceted business situations. This past winter I had the opportunity to travel to Asia to spend time with some of our customers’ marketing leaders. Perhaps no one inside a business understands how to support global needs like marketers, who increasingly require greater scale and insights to reach dynamic consumers and markets. Meeting these diverse needs and doing it at the speed of today’s consumer requires a global approach. The Chinese and German marketplaces are two extreme examples where global skills are necessary to navigate a complex ecosystem country-specific marketing channels as in China’s case, or to ensure ongoing compliance with Germany’s strict consumer privacy laws.
How did your time at the Foster School influence your interests and career?
The Foster School of Business and the CISB program gave me a strong foundation and framework to address business challenges in a global context. Learning about how the global economy operates was essential to understanding my role in it and planning out my career. Spending time studying and working abroad reinforced my passion for global interactions. One of the most rewarding surprises I hadn’t fully considered or appreciated during my time at UW were the connections I built with classmates and teachers. My classmates have gone on to drive incredible impact in global business. Staying connected with many of them has allowed me to see the global economy and my career path from various angles.
What is one thing that you would tell students about the world of global business?
In 2000, when Avanade was established as a global business and I was still preparing to join the workforce, most new companies viewed being global as a destination. This has changed. Today every business must act globally. The emerging start-up must consider the scale at which their innovation will address problems and the Fortune 100 enterprise must take stock of whether they have the agility they require to keep pace with the dynamic markets they serve.
As long as companies remain transfixed on growth – global will be a requirement. Use this time in the Foster School of Business to gain valuable knowledge about the underpinnings of the global economy, and also to consider the tools and connections you will require to address the complex, multifaceted challenges that lead to tomorrow’s global opportunities.
Guest post by Tom Jensen, co-founder of Enterprise Futures network who helped source mentors for GSEC 2013, and mentor to Grand Prize winning team Jorsey Ashbel Farms.
Last week, 15 people including investors, entrepreneurs, consultants and non-profit executives joined students on 14 teams that competed in the Global Social Entrepreneurship Competition (GSEC) in Seattle – either in person or virtually, to finalize their business plans and presentations for a winning social enterprise. The teams from Africa, Asia and the U.S created business plans to address health and economic development problems in developing countries and competed for prizes.
After mentoring and judging in university competitions for the past 12 years, I know what it takes for a university to make a competition successful. UW’s Foster School’s Global Business Center did a great job making the experience very rewarding for the teams, judges, coaches, student ambassadors, mentors and sponsors. An organization that I am a co-founder in, Enterprise Futures Network (www.enterprisefutures.org) , is the Competition’s Mentorship Partner and has helped source mentors for two years.
GSEC’s mentors are located in Seattle, the San Francisco Bay Area, and from Europe, particularly Denmark. Each mentor donates about eight hours of his or her time over a six week period to help the team prepare before the competition and then several more hours during the week of the competition if possible. While about half of the mentors have mentored for GSEC before, the other half experienced this competition for the first time this year.
One of those new mentors for this year was John Locher, who co-founded internet companies Classmates.com and Redweek.com. He thoroughly enjoyed mentoring his team from Bangladesh with his co-mentor Mike Siemion, a co-founder with John at these companies, and plans to be back next year. John and Mike were joined by Norm Bontje, George Economy, who co-mentored with Linda Long, Merrill Grogel, Greg Free, Michael Gilson, Thomas Jensen, Nils- Michael Langenborg, John Raabo Nielsen, Søren Therkelsen, Rick McPherson, Kim Nelson, Carol Sanford, Craig Bruya, Michael “Luni” Libes and Pete Peterson.
The teams also got coaching on their presentations from other volunteers that UW’s Foster School of Business engaged during the week of the competition (February 25-28th).
UW made our job to provide and train mentors to support the competition very easy. The GSEC team led by Deborah Wolf and Kirsten Aoyama had a great plan and executed it flawlessly. They were responsive to the needs of the mentors and made it possible for mentors to participate in very meaningful ways, including networking with other mentors at a mentor breakfast EFN and UW organized.
UW created the right environment for successful mentoring, including educating the teams and mentors on the benefits of a mentor based program, and by creating clear expectations for both mentees and mentors. UW and EFN shared helpful tips and examples of best practices, maintained regular communications and gave mentors the opportunity to share ideas to improve the process throughout the mentoring period. While all competitions that engage mentors do it somewhat differently, certainly UW’s well organized and straight forward approach makes it easier for mentors to engage compared to institutions that, for example, only facilitate informal mentor-team matching without framing mentoring expectations for participants (e.g., such as inviting mentors and teams to events where they can self-match).
Tips that really helped the teams included encouraging mentors to ask teams for a specific milestones schedule to complete their plans and pitches. This tool served as a roadmap from which the mentees and mentors could work from. From my experience mentoring Jorsey Ashbel Farms (JAF), a scalable chicken production venture in Nigeria that won the grand prize, the framework and expectations that UW created mentoring made the process more efficient, allowing JAF and me to focus on the hard work of validating assumptions and developing a scalable business model.
On a personal level, working with JAF’s co-founders, Mene Blessing and Ayuba Ashbel from the Nigeria was a tremendous pleasure, because of their commitment to the venture, professionalism and sincerity. I look forward to visiting with them in April when they will compete in the finals for the Global Social Venture Competition in Berkeley, California.
I was very impressed that most of the local mentors attended the finals and even the preliminary round to coach their teams. Many non-local mentors worked with their teams remotely until the preliminaries or finals. Greg Free, who mentored Breathsuite, a UW based team that invented a respiratory diagnostic application delivered through mobile phones, viewed the Foster School’s “live stream” of his team in the final round when he could not be there in person. Greg, a non-profit director and sales and software executive, told me that “over the time I spent with them, I dropped lots of suggestions and was left somewhat uneasy about whether they were landing. They got it – in spades – and did an outstanding job of transforming what they started with into a pretty darned good presentation.”
Carol Sanford, an author, consultant and speaker on responsible business, shared her thoughts about mentoring for this competition over the past three years. “I’m getting better at it; knowing how to help my team meet challenges and to ask them to focus on what judges look for”. She loves to help teams pivot their businesses “to improve and to think bigger about what they can do.” Carol’s team, Social Cops, won the competition’s ICT prize sponsored by Microsoft.
I hope that people who attended the events (and read this article!) will be inspired join the fun next year and chose to mentor or coach a team or become a judge. Take my word for it, future mentors will find this experience extremely rewarding and a great opportunity to engage with entrepreneurs changing the world. If you would like to apply to serve as a mentor next year, please apply! http://www.enterprisefutures.net/mentorappl.html.
The Business Economic Development Center’s Business Certificate Program will begin in April at UW Seattle campus. The six-session course teaches business fundamentals through a series of six three-hour classes. BCP will be offered in Spanish (Tuesday evenings from 6:00 to 9:00 p.m. starting April 2) and in English Wednesday evenings from 6:00 to 9:00 pm starting April 17.
Who should attend? Any small business owner or manager who is interested in learning or refreshing their knowledge of sales and marketing, finance and accounting, leadership and management, and legal topics. Students come from every industry- from construction companies to restaurants to medical clinics. And to due to the diversity of participants, the classroom is a great place to network with fellow business owners.
The class also offers students to learn from award-winning University of Washington faculty including Mike Eguchi, lecturer of sales and marketing. With over 30 years of sales experience, Eguchi shares proven strategies and tactics in his class session Developing a Sales-Oriented Company. Student Pratish Brady relays how she used what she learned, “I used the guidelines [from class] to write my mission and vision statement for my website emphasizing benefits and value of my product; people are complimenting me on them.” And “ I spoke by phone with a new customer I had sent a sample too. He liked the product, but it was the wrong size. I used the term “how so” and kept him talking so I could understand more clearly what he wanted. Our conversation ended with a new order for a smaller size product and he wants to distribute my product to his customers not only in the US but in Europe. A definite win-win.”
Learn how to make your business win with proven business fundamentals from the Business Certificate Program. Course registration fee is $200. To sign up please visit our website. You can also be a program supporter by sponsoring a student.
Being the founders of the annual Foster Week of Service, the Business and Economic Development Center Leadership Team members were excited to volunteer at the Renton/Skyway Boys and Girls Club for the third year in a row. This year, LT members were challenged with a new task in educating 5th to 8th graders about careers and opportunities in STEM (Science, Technology, Engineering, and Math). However, being primarily business students, the LT members put a fun spin on educating the kids about STEM by tying business into the concept of STEM.
Each LT member was assigned to a team of four to five students. The LT helped guide the teams in researching and creating a short presentation about their company. The focus of this activity was to help the kids think outside of the box and see that there are a great variety of jobs in companies that are not as obviously STEM related. Teams researched companies including Target, McDonalds, Nestle, and Microsoft. The activity helped the students see that having skills in STEM and business could open a lot of doors to fun jobs; from being a pharmacist at Target, a game-designer at Microsoft, a food scientist at Nestle, or a social media manager at McDonalds.
After the learning activity was over, it was time for the kids to be kids and enjoy what they do best: play! LT members had a great time hanging out afterwards to play Dance Central and Fliers Up on the playground. Overall the event was a success and the BEDC LT members are looking forward to returning to the Boys and Girls Club for the next Foster Week of Service. Learn more about the BEDC Leadership Team.
I initially enrolled in the BEDC Student Consulting Program without really understanding what consulting means; my impression was that consulting is the dream job of many of my peers at the Foster School of Business, yet it wasn’t something I particularly cared for.
I expected to walk away from the class with experience in conducting market research and formulating online marketing/public relations strategies, which is related to my dream career after graduation. And I liked the idea of working with a team; the communication skills learned would prepare me for work in any field. The fact that it would look good on my resume didn’t hurt either.
My team’s assignment is to formulate online marketing and social media strategies for our client, Concourse Concessions, who currently operates a Coffee Bean & Tea Leaf franchise in the Seattle-Tacoma Airport. A newcomer in the Seattle market, they wish to grow brand recognition through traditional and non-traditional public relations methods as they expand to locations outside of the airport within the next year. It was an exciting task to take on, as the overall business environment and market for coffee in Seattle is very saturated, and would require creative thinking to accomplish the mission.
The first step for our team was to identify the strategy and comparative advantage of the franchise. Coffee Bean & Tea Leaf has only been in operations for about three months, and there was lack of substantial data for us to analyze. Challenged by our advisers and mentors, we were able to take a step back and look at the project from a wider perspective. We learned to think in terms of what is most valuable for the client every step of the way. With the support of our mentor and advisors, we came up with a framework in which every question raised had to be answered in a way that would help the business.
During the research phase of the project we gathered survey data and took a close look at local competitors such as Peet’s Coffee and Tea, Uptown Espresso, Espresso Vivace and Café Vita. We examined how they are utilizing social media and promotion strategies to maximize brand equity. Marketing concepts we’ve seen play out in real life include: how social media is being utilized for Customer Relation Management; how Search Engine Optimization is becoming increasingly intertwined with social media; why it’s essential for all business owners and managers to understand the marketing concept; how to really use a business’ competitive advantage; and how to communicate through interaction with the consumers.
As we come near to the end of the project, I now understand what consulting really comes down to is communication. It is important to practice the art of listening to your client and really hearing their needs, and finding resources and formulating recommendations with your team to create value for them. Through the process of tackling the different obstacles, my team and I have bonded together and grown both professionally and personally.
I look forward to applying the skills I’ve learned to a future career in Public Relations. I now understand what it is like to work with a real client, how to identify their wants and needs, and strategically come up with solutions that would benefit the client and heighten awareness of the brand. The Student Consulting experience is not just a line on my resume, but truly a real-world experience I was fortunate to have as an undergraduate student.
The BEDC is again working to support small business growth in Southeast Alaska. A team of four UW Foster MBA students has spent winter quarter working with the Ketchikan Indian Community in an effort to grow local business and tribally-owned enterprises. The students taught entrepreneurship classes over the Martin Luther King Holiday weekend for 30 current and aspiring business owners. Ketchikan, the southernmost city in Alaska, has an economy based on tourism and fishing; and many of the new business ideas will cater to tourists from cruise ships or independent tourists.
Since the entrepreneurship classes, the MBA students have been working with outdoor adventure, culinary training, historic tourism, clothing retailer, and construction companies.
MBA student Jennifer Yanni believes she learned as much or more as her clients did “I had never written a business plan before so this gave me some real-world experience to put on my resume. It also helped me think about how you sell new ideas to an existing market.”
This is the 15th project that the BEDC has completed for a Native American Tribe or Alaska Native Corporation and we’re already looking for our next projects. If you know of a tribe that would like a MBA team please contact Michael Verchot.
- Faculty perspectives, alumni happenings, student experiences, Seattle and Pacific Northwest community connections, and a taste of life around the Foster School.