Hans Aarhus is the director of Estimating and Pricing for Boeing’s 787 program. He received his MBA from the Foster School in 1989 and is a member of the Global Business Advisory Board.
In 2011 you were named Director of Estimating and Pricing for Boeing’s 787 program after serving as the Director of Financial Planning for the program. Tell us about your new role.
In my new role, I’m responsible for all of the estimates that are done on the 787 program. These estimates can be broken down in a couple of different categories: the engineering changes that are being considered for the airplane, customer requested changes to the airplane, new derivative airplanes being studied and any production system investment under consideration. All of these estimates require my team to reach out to all of the different organizations that would have impacts due to the proposed changes, including engineering, procurement, production and support. Most of these estimates get presented in a business case format that includes a number of financial metrics and considerations. We also work with our pricing organization for estimates that include pricing considerations with our customers.
I also have responsibility for all systems, processes and tools that support our function in our day to day activities.
What was it like to come to the US from Norway to study at UW? Did you plan to stay in the US after earning your MBA?
It was a great opportunity that also included quite a culture shock. I had not been to the US before and I still recall very vividly the first day which included the I5-I405 Hwy interchange coming out of Seatac, the downtown skyline and Bellevue Mall. My impression was, “wow everything is bigger in the US.”The first couple of days on the UW campus were also very impressive in regards to the sheer size of the campus and all of the great architecture of the buildings. My first quarters were certainly influenced by the fact that English is my second language and some of the challenges it drives. I also recall the excitement I always had talking to friends and relatives back in Norway in regards to my experiences that UW offered including my first Husky football game with 60,000 plus fans in the stands.I did not have any plans whatsoever to stay in the US in the beginning but that changed very quickly when I ran into a student from Oregon in the McMahon dining room in the spring of 1986. A very long and great story but here we are 25 years into our marriage with 2 great sons.
How has your global experience helped you in your various positions?
I think the global experience has been very important for me throughout my Boeing career. English being my second language has always made me pay very close attention when other people are communicating so I end up doing a little more listening than talking, which I have found to be a good thing. I also think having a global experience enables you to recognize that most people come from different cultures and the more you understand about their background and can take that into consideration, the more productive your interactions will be.
What would you tell students about the world of global business?
The world is becoming a smaller and smaller place every day. By that, I mean that advances in transportation and technology enable a much simpler way to connect with people around the world. It is paramount for us to recognize this and embrace it. The quicker you can adapt yourself to operate and efficiently interact with people in all of the different cultures, the more successful you will be.
I think the UW is an excellent place to start that journey. You have a tremendous opportunity at UW to really reach out to the diversity that the school has to offer. Taking advantage of these opportunities will put you ahead of a lot of your peers that you will be compared to and compete with as you progress in your school work and your professional career.
My name is Melon Feleke and I am a first generation immigrant. I was born in Addis Ababa, Ethiopia and moved to Seattle with my family when I was ten years old. After attending Roosevelt High School I stayed true to my NW roots and attended the University of Washington.
For much of my childhood I was determined to be a doctor –despite the fact I fainted at pretty much every hospital visit and had no tolerance for watching pain or blood. Luckily my parents recognized my other strengths and encouraged me to consider business. I come from a long line of entrepreneurs; from my grandmother in Mettu to my parents here in Seattle; my mother owns a 7Eleven store in Mountlake Terrace. While in high school and college I managed inventory over the weekends and when my mother decided to take a vacation back home I took on the acting manager role for the store.
During my junior year at UW a classmate told me about the Business & Economic Development Center at the Foster School, specifically a program where students work with local minority business owners to improve their businesses. I thought it would be great to give back to my community in a very practical way. My client was the Theater Off Jackson, a unique minority-owned theater in the heart of the International District. The theater was looking to relocate because of increased property costs. Our team of five students and a professional advisor worked with the clients to identify their core target market, conduct location analysis, surveying clients and ultimately making a recommendation for their new location. Our clients were facing a very real business challenge and our team brought to them meaningful business knowledge and human capital.
My BEDC experience gave me a very real sample of a career in consulting and I loved it! First and foremost I loved helping my client – this was a real problem, and if the issues weren’t resolved the owners and employees would not have a paycheck to take home to their families. I especially like that there was a beginning middle and end to the project… an end with a real result. I entered the program thinking it would be a good chance to give back to my community, but what happened along the way is I discovered the career of consulting.
The BEDC offers a two way success story –businesses succeed and students receive real and meaningful experiences that shape their careers. Fast forward three years and I am now a consultant at Accenture Consulting.
Found in Translation: Frenchman fêted for bringing American management to Chinese business
When Cyrille Breard (TMMBA 2010) was studying global strategy, cross-cultural management and how to lead organizational change at the University of Washington Foster School of Business, he had no idea just how far—and how fast—his education would take him.
Elapsed time? Just over two years out of Foster’s Technology Management MBA Program.
“This is a huge award in China,” says Xiao-Ping Chen, a professor of management at the Foster School who taught his cross-cultural management class. “It’s quite a remarkable honor that Cyrille has won, and won so soon.”
If the pace seems extreme, well, then, that’s China. Breard was recognized for his significant coordination and collaboration work with COMAC, the Commercial Aircraft Corporation of China, a state-owned company that launched in 2008 with ambitions to join the global aerospace market almost overnight.
Technical bona fides
Breard has the cut of an absolute engineer: PhD in mechanics from the Université du Havre in France. Author of papers with titles such as “An Integrated time-domain model for the prediction of fan forced response due to inlet distortion.” Researcher at the Rolls-Royce Vibration University Technology Center at Imperial College London. Senior scientist/engineer at Redmond-based Analytical Methods. Acoustic scientist engineer at Boeing Commercial Airplanes.
After proving himself a top technician during a decade in the United States, the French-born Breard aspired to manage innovation at a higher level. His time in Foster’s TMMBA Program proved pivotal.
“My outlook changed entirely,” he says. “As an engineer, you see a problem as something to fix. Now I see every problem as an opportunity. The Foster TMMBA experience made me more positive, more entrepreneurial, to view every situation as a way to improve something. That’s the philosophy I took with me to China.”
It would serve him well.
Breard was recruited under China’s Thousand Talents Program which imports international experts to help develop the nation’s industries. Aiding his decision was his wife Xuehong’s desire to return to her native China. With their two daughters, the family relocated to Shanghai in 2010. Xuehong went to work for a Chinese civil engineering firm. And Cyrille joined COMAC, at the time a two-year-old “startup” founded with $2.7 billion in capital. Its aim was unprecedented in the history of aviation.
“You don’t just create a company from scratch in the aerospace business,” Breard says. “I had to take this opportunity.”
He was initially hired for his acoustic engineering expertise. His charge was to bring the firm’s single-aisle commercial airplanes into compliance with strict international noise standards. But this proved to be a difficult challenge.
Like many Chinese enterprises, COMAC is organized into distinct departments with clear responsibilities. But acoustic engineering, by nature, must cut across every function of aircraft design. It requires enormous collaboration, something Breard knew well from his time in the US and at Foster.
So Breard took it upon himself to connect the dots. He amended his job description to become a kind of in-house organizational consultant. “I go into different departments and try to find a better way to do what they’re doing,” he says.
His tacit understanding of Guanxi, the powerful rule of relationships in China, enabled him to begin fostering a Western-style collaborative culture across the company. And he quickly proved himself an indispensable asset to COMAC—an engineer who knows how to manage organizations.
Famous in China
COMAC and the Chinese government formally recognized Breard’s contributions in September. Xuehong joined him in Beijing for the ceremony. And both attended, as special guests, the following day’s National Banquet, officiated by Premier Wen and then-President Hu Jintao.
In early December, Breard and a small group of foreign experts met with Xi Jinping, the newly elected General Secretary of China’s Communist Party and likely next president of China.
“There are not many people who get the chance to do these things in their lives,” Breard says.
All of this has been covered extensively by the Chinese press, bringing him a rapidly growing notoriety.
Breard says his first sensation of celebrity came a few weeks after the Friendship Award proceedings. A two-minute profile of his work at COMAC aired in prime time of the national news broadcast on CCTV1. The program was viewed by over 320 million people.
“After that,” Breard says, “people I didn’t even know where coming up to me and saying, ‘Now you’re famous in China.’ ”
Tech entrepreneur and former Microsoft executive heads to Congress
Suzan DelBene (MBA 1990) has been a Microsoft vice president, CEO of a software startup, microfinance consultant, and director of a state agency. Now she is representing Washington state’s First Congressional District in Washington D.C.
DelBene ran for Congress to improve the economy and put the middle class first. According to The Seattle Times, DelBene said, “For me this campaign always has been about standing up for working families and the middle class.” She won the district with 54% of the votes and was sworn into office on November 13, 2012. She is finishing the final weeks of former Congressman Jay Inslee’s term and will start her 2-year term in January.
Prior to being elected to the U.S. House of Representatives, she was looking for ways to help businesses as director of the Washington State Department of Revenue. Governor Chris Gregoire appointed DelBene to head the state’s tax collection agency after her first foray into politics as a 2010 candidate for Washington’s Eighth Congressional District. That highly credible effort earned her the endorsement of the Seattle Times, which cited her “tremendous promise” and “sharp business and entrepreneurial skills.”
DelBene freely admits she knew little about tax administration before agreeing to run the agency that collects more than 90 percent of state taxes. But observers say she has been a quick study on the complex intricacies of tax policy.
After DelBene joined the agency, the governor directed her to examine ways it could improve the business climate by streamlining the tax system. DelBene consulted businesses and other stakeholders across the state to determine what the state could do to reduce the burden of complying with multiple state and local tax obligations. The resulting report issued in June 2011 recommended that the state consider assuming administration of local business and occupation taxes, much as it now collects local sales taxes. Gregoire subsequently directed the Department to work with business and local governments to develop a proposal. Such an overhaul of the tax system would require legislative approval.
In the end, cities such as Tacoma and Seattle were resistant to centralizing the collection of B&O taxes at the state level, and as a result the bill was not approved. While DelBene was not able to centralize B&O tax collection, she was able to move business licensing to the Department of Revenue from the Department of Licensing, which helps streamline the process of starting a business.
The Eastside resident started her career in immunology research after graduating from Reed College in Portland. She first became interested in the business side of technology while working at ZymoGenetics in Seattle. That led her to enter the Foster School in 1988. She interned at Microsoft while in school and joined the company after graduation, marketing Windows 95 and other products. She then left Microsoft to help launch drugstore.com in 1998, and in 2000 became CEO of Nimble Technology, a data integration software firm. Along the way, she’s also mentored students at the Foster School.
DelBene returned to Microsoft in 2004 as a corporate vice president for the mobile communications business, and in 2008 became a consultant at Global Partnerships, a microfinance nonprofit.
Now that she is on the government side of things at the national level, DelBene’s business background will come in handy again as she works to solve the economic issues currently facing the United States.
The student organization, Undergraduate Women in Business (UWiB), recently established an endowed scholarship–a monumental achievement. UWiB is the first student organization to establish an endowed fund and they raised $32,000 in a little over 2 years. Additionally, this initiative was completely student driven and a team effort.
Foster undergrads Amber Waisanen and Raychael Jensen started UWiB in 2005. They were inspired by a similar organization at the Wharton School, University of Pennsylvania. Their core mission in starting UWiB was to connect and prepare the future generation of female business leaders. They are very pleased with how the organization has grown and evolved over the past eight years.
“UWiB was founded on the premise of serving others and giving back, with an underlying mission to connect and prepare the future generation of female business leaders.
As founders, we feel extremely proud of how far UWiB has come. We are strong supporters of this fund and look forward to securing a long-term future for the organization.
For UWiB to reach an endowment status is truly a dream come true, as it was part of our list of things we hoped to accomplish one day. To see that goal come to fruition is a very rewarding and exciting opportunity for us, our members, the Foster Business School and the community at large.”
- Amber Waisanen & Raychael Jensen, Co-Founders of UWiB
The recipient of scholarship for the 2012/2013 academic year is Amanda Hamilton. She is junior at the Foster School pursuing marketing and a certificate in international business. According to Amanda, “The scholarship will help me further my international interests as I study abroad in Spain.” Last year Amanda served on the executive committee for UWiB as the fundraiser associate.
Foster alum and faculty fellow Emer Dooley has a passion for pushing boundaries
How does a North Pole marathon winner become one of TechFlash’s top 100 tech women in Seattle? For Emer Dooley—engineer, PhD, entrepreneurship lecturer, angel investor, advisor—it’s easy. Dooley pushed boundaries long before her career began.
Her first broken barrier? Becoming an electrical engineer, a field dominated by men.
“In Ireland when growing up, I wanted to be a science teacher. That’s what girls did. My dad talked me out of it. He persuaded me to do electronic engineering. That changed my life,” says Dooley.
After working as an engineer for seven years, Dooley circled back to her original passion. “I’ve always wanted to teach. I sort of knew I wasn’t really an engineer in my heart.” She earned an MBA (1992) from Foster, worked as marketing manager for Seattle start-up Mosaix, came back to earn her PhD (2000), and taught at UW through 2011.
“I thought that doing an MBA in Seattle would be high-tech nirvana,” says Dooley. “I’m also a huge outdoor person. I like to ski, climb, water ski, run, bike. I just love Seattle. I never applied anywhere else.” At the UW, she launched a high-tech speaker series, software entrepreneurship class and co-taught with various UW computer science professors, including Oren Etzioni, founder of Farecast and Decide.
Her first guest speaker? Venture capitalist Mike Slade, a Microsoft and Apple veteran and entrepreneur. Dooley continued to bring in heavyweight guest speakers year after year.
“It was using the community to change the way that the old classes had been taught,” says Dooley. A memorable speaker was Tom Burt who led the Microsoft defense in the antitrust lawsuit. He shared the reality of being sued. “During discovery, they had so many documents piled up in the corridors that they were cited by the Redmond fire department.”
After 11 years of teaching entrepreneurship to business, engineering and computer science students, Dooley now serves as strategic planner, board member and faculty advisor for the Foster School’s Center for Innovation & Entrepreneurship. She successfully launched a $3 million fundraising campaign to move the center into a new building and open a new innovation lab.
Dooley also manages a $4.4 million fund at Alliance of Angels and is setting up an angel fund for UW students and a visiting professor to invest in start-ups.
She sees companies bootstrap in ways inconceivable to previous generations of entrepreneurs. “After the big dot com crash, nobody would fund anything. It used to take $30 million to get a company to market. And now with the advances in the tools, people can start companies from nothing. It’s just incredible to me that if you’re really savvy about social media, there’s still opportunity there to run rings around the traditional companies.”
The other pivotal change she’s witnessed in the last 10 years in Seattle is start-up expertise from second-generation entrepreneurs. “It used to be all Microsoft start-ups. Now there’s Expedia, Amazon, Real Networks. That’s really changed the level of talent in the area.”
One of the few women in the angel investing community, Dooley hopes to encourage her kids to push boundaries themselves. She and her husband, also an Ireland native, choose to raise their daughters in Seattle to expand their opportunities.
“I love the abundance of opportunity for women here, and the incredible role models like Bonnie Dunbar that my daughters get to see and meet in the community.”
Speaking of incredible role models… Dooley won the 2010 North Pole Marathon in a blizzard and finished second in the 2011 Antarctic Ice Marathon. “My goal is to run a marathon on every continent.”
This fall I had the great honor of being selected as a Young Challenger at this year’s Global Social Business Summit. What’s a Young Challenger? Good question. What’s social business? Now that’s a great question.
Social business is a growing concept where basic for-profit business principles are used to solve social problems. Instead of simply donating money to charity to address an issue, social business involves building a sustainable business around the issue in an attempt to solve the problem in a lasting way. The person who coined this specific term and achieved widespread success is Nobel Prize Laureate Professor Muhammad Yunus of Grameen Bank, who developed the idea of microfinance to address poverty in Bangladesh. The Global Social Business Summit is the leading forum for social business worldwide, and brings together experts from corporations, civil society, governments, and academia. The day prior to the summit, selected Young Challengers – youth under 25 from around the world – meet to discuss the concept of social business. They then attend the main summit, armed with questions and perspectives aimed at challenging the political and corporate leaders in attendance, regarding their vision for the future. This year the event was held in Vienna, Austria. And it was amazing.
The Young Challengers’ meeting and the following summit were incredible. To paint a picture of this experience, I got to sit at a table with an investor from Luxembourg, a government professional from the UK, a microfinance manager from Norway, and a corporate executive from Paris, all there to discuss social business funding ideas during an exploratory workshop. I spoke to a social entrepreneur from Bosnia who is using a beekeeping organization to merge communities that are on opposing sides of the Bosnian war conflict from over 15 years ago. I got to know peers from several different countries who are already mobilizing movements to change the world. I presented in front of the Queen of Spain. And, I got to meet Professor Yunus, hear him speak in many sessions, and watch him perform the “Gangnam Style” dance. No joke.
As a humble guy from Renton, Washington, I was positively overwhelmed by my week in Vienna. But, as a recent graduate from Foster School of Business, I was hit with a serious call to action. All of these interactions with so many inspiring and influential professionals showed me that social entrepreneurship is no longer a topic meant to be studied, with only an aspiration of doing “something” in the future. The global stage welcomes entrepreneurs of generation Y to come forward with business ideas that disrupt the current way of doing things, now. I hope to mobilize a social business idea during 2013, and I hope that I am accompanied by other Foster graduates who do the same. Bringing social business into the mainstream of corporate America could define our generation, but not unless young entrepreneurs take action and start something now.
Guest post by Staci Stratton, Evening MBA 2014 She attended the MBA “Perspectives on Leadership” Speaker Series. The speaker was Colleen Brown, CEO of Fisher Communications.
Colleen Brown shared her thoughts on leadership and her personal journey to becoming CEO of Fisher Communications. She talked about how we are a combination of both predisposition and learning how to be a leader. She also said in many cases leadership arises out of necessity. For Brown, she was the eldest girl in her very large family and took on responsibilities like grocery shopping and laundry very early on. She said these experiences helped her to develop a “get it done” attitude she still has today.
She also shared her four important characteristics of leadership:
Character: understand who you are and why you are who you are.
Resilience: develop, if you haven’t already, the ability to get back up after rough periods, mistakes, etc.
Commitment: be committed to who you are and what you believe in. It has the effect of being contagious to others.
Continuity: develop consistency and continuity in your behavior, as this helps your people to know what to expect from you-no surprises.
Brown feels the most important decisions you make on a day to day basis are about PEOPLE, which is why it’s so important to know yourself and be consistent in your behavior.
Watch highlights from Brown’s talk. Here she covers the importance of consistency, Aristotle’s leadership insights, and how to minimize office politics.
The next speaker is Howard Behar, former President of Starbucks, on December 6. Learn more.
Today the Foster School held a naming dedication for its newest facility: Dempsey Hall. The building is named after Neal and Jan Dempsey, who have been incredible supporters of the Foster School. Neal is a 1964 alumnus of the Foster School and has been engaged in myriad ways over the years. He has served on the Foster School Advisory Board for more than two decades and is a past chair. Alongside Mike Garvey and Ed Fritzky, he co-chaired the successful Foster School capital campaign that raised $181 million between 2000 and 2008. He has also given over $10M to the Foster School.
Dean Jiambalvo said at the dedication, “Neal is action oriented and unwavering in principle.” When Neal spoke, he called the next generation to action and encouraged them to give their time, energy, and money to the Foster School. He asked everyone in the crowd to raise their hand if they agreed to give back to the Foster School. Everyone’s hands were in the air. Neal took it a step further and shot of video of everyone with their hands raised–proof they would do what they said. He said it’s been a, “fantastic road to the finish line.” And he looks forward to seeing the next generation of supporters give back.
How a UW technology becomes a startup and its developer an entrepreneur, with a little help from a lot of friends around the Foster School and beyond
It began with a problem. A glaring inefficiency of the modern hospital that is as pervasive as it is puzzling.
In this age of digitized everything, the status of virtually every patient in virtually every medical department in America is manually tracked by erasable marker on an overcrowded white board.
Such a simple, central organizational hub works great as a framing device for the bustling casts of ER, Grey’s Anatomy, and other fictional hospital dramas. But in the real ward, it makes for a shockingly outdated nerve center—error prone, incomplete, and far too taxing of staff time better spent on patient care.
Ben Andersen (TMMBA 2012) understood this completely when he took up the challenge of modernizing the tracking system in the department of surgery at Seattle’s Harborview Medical Center. Before enrolling in the Technology Management MBA Program at the Foster School of Business, Andersen was a perceptive young IT guy working on the informatics team at Harborview, a branch of the UW Medicine Health System.
Fast forward a few years and his one-off solution has become a nascent company called PatientStream with broad ambitions in the $2.5 trillion health care industry.
Andersen’s jump from developer to entrepreneur is a study in technology commercialization at the University of Washington—of an innovator who is educated, mentored, focus-grouped, funded, challenged and championed by a fabric of experts and entrepreneurial organizations around and affiliated with the UW at large and the Foster School in particular. Complementary nodes in an ever-expanding network.
When Harborview opened a second surgery site four years ago, coordinating patients and medical staff on twin white boards proved unwieldy, to say the least.
The job of finding a solution fell to Andersen. He first sought an off-the-shelf fix, but found it didn’t exist. So he offered to custom-build a solution. And his entrepreneurial manager, Peter Ghavami, gave him the green light.
Andersen immersed himself in activity around the white boards. “I wanted to capture their language, every mark they made,” he says.
His solution was deceptively simple: an electronic patient tracking and operations management system that drew and displayed information from existing hospital systems on a flat-screen television (or any networked computer). A digital white board.
It was useful. More importantly, it was usable.
“Normally when we roll out a new system, there are groans and moans and no one wants to learn it,” Andersen says. “When we implemented the digital whiteboard, after about five minutes of training they said, ‘That’s it? I can do that.’ Support calls were almost non-existent.”
The Electronic Whiteboard (EWB), as Andersen named the digital display system, worked from the start. Easy to use. Effective. Efficient. Patient waits fell markedly. Accuracy increased. Medical staff no longer had to cruise the white board all day to track their schedule. And administrators could view instant metrics on operations and performance.
Word spread quickly. Other departments began clamoring for the EWB, first at Harborview, then the UW Medical Center. Today, over 50 departments throughout the UW Medicine system are running on the EWB.
“When I began getting request after request from other departments, I realized that this is a need that’s not being met,” Andersen says. “Maybe this deserved to be in other hospitals as well.”
Andersen had founded a company before. It was the right-place-wrong-time story of a workflow management firm serving property management/landscaping companies—launched unsuccessfully at the start of a historic housing crash.
Delivering a kindred tech solution to the health care industry, he knew, would be exponentially harder.
But Andersen held a few advantages. He had an author’s knowledge of the software and a proven track record of implementations in real hospitals. And he was enrolled in the Foster School’s TMMBA Program where he added a full suite of management skills that would be essential for a software developer to make the jump to CEO.
Suresh Kotha’s technology entrepreneurship class, in particular, was pivotal to Andersen’s ambitions. The course helped discern whether the opportunity and technology were market-worthy, yielded a working business plan, and, most importantly, demystified the entrepreneurial process for Andersen, equipping him with the requisite confidence to start a business.
“I build my course around the premise that there is nothing special about entrepreneurs—they are not some superior beings,” says Kotha, the Foster School’s Olesen/Battelle Excellence Chair in Entrepreneurship. “They simply have the skill set and confidence to do it. And these can be developed.”
Andersen got one more essential from the TMMBA Program: a team. He assembled an entrepreneurial A-Team of classmates expert in each function that would be critical to developing the business: Marc Brown on sales and custom support, Jason Imani on marketing, Anoop Gupta on technology, and Glen Johnson on finance.
Andersen found the experience exhilarating from the opening investment round, a kind of entrepreneurial trade show where 36 start-up teams fast-pitch to more than 200 roving judges over four crazy hours. “The pitch we started with and the pitch we ended with were radically different,” Andersen says. “We learned to key in on the part of the story that made their eyes light up.”
In a word, traction. More than 50 installations across three medical centers, each one delivered on-demand. Andersen polished the narrative until it was irresistible. “Ben started with a very real problem, came up with an elegant and efficient solution, and demonstrated a tremendous capacity for making people understand what he was out to do,” says Connie Bourassa-Shaw, director of the Buerk Center. “He has a compelling story to tell.”
That story took Xylemed to the final four, where it won the $10,000 second prize. “The money was great,” Andersen says. “But much more valuable are the connections that we made.”
“That’s a wise assessment for an early entrepreneur to have,” says Aaron Coe (MBA 2003), one of those connections. “There’s great value in connecting with people who add knowledge, add perspective, and challenge assumptions.”
Coe, a Foster MBA grad who helped launch 2003 BPC champion Nanostring and had an even bigger success with a pharma company called Calistoga, coached Xylemed before the semifinal, then later secured them a spot at the Technology Alliance’s Innovation Showcase.
There were many others. The team’s semifinal judges included investor Greg Gottesman of Madrona Ventures and serial entrepreneur Terry Drayton of Rainier Software and HomeGrocer.com. Both opened their personal networks to Andersen. “I’ve been amazed at the caliber of people who approached me and offered their help,” he says.
It’s no surprise to Bourassa-Shaw. At the end of the day, the Buerk Center is in the connection business.
The UW Center for Commercialization (C4C) is in the licensing business. When Andersen’s digital white board first reached the inbox of Angela Loihl, associate director of technology licensing, she shopped it around to a variety of software and health care companies. It’s a common corporate strategy to cherry pick R&D out of university labs, and C4C has negotiated more than 100 licensing agreements of UW intellectual property since 2005.
Recently, Loihl says, an increasing number of faculty and staff are expressing interest in launching their own ventures around their innovations and discoveries. So the C4C has evolved into a hybrid transaction/partnership model—a kind of bus dev team for researchers and innovators.
After the digital white board found no initial takers, Andersen—by this time well into the TMMBA Program—began changing the conversation. What if he sold the software himself?
And while Loihl oversaw the negotiation to license Andersen’s software, she also served as advisor, advocate and fan. “It was obvious that Ben had been taught well at the Foster School,” she says. “He came to us prepared, asked the right questions, and knew exactly what he wanted to get out of every meeting—in the nicest possible way.”
The kind of entrepreneur you want to root for.
Today, Andersen is a recent Foster grad, a former employee of Harborview, and a full-time entrepreneur. He has rechristened his company PatientStream, a name that sounds less like a pharmaceutical and more like a software company that tracks hospital cases. He’s incorporated the business, finalizing license negotiations, developing a mobile app, seeking investors, and closing in on several key hires.
Even on his own—his TMMBA colleagues have returned to their lives and livelihoods—Andersen is still breathing the rich air of the UW’s entrepreneurial ecosystem.
Success in the Business Plan Competition earned PatientStream a spot in the Jones Milestones/Foster Accelerator, a resource that provides expert mentoring and advising, work space in the Buerk Center’s new Herbold Innovation Lab, and a chance to earn up to $25,000 in additional seed funding if Andersen can achieve several important milestones over the next few months.
He’s pitching for considerably more money from the newly instituted W Fund. The public-private partnership aims to invest nearly $20 million over the next four years in promising start-ups spinning out of the UW and other research institutions across the state.
For PatientStream, a business that needs to act fast and first, a small slice of that pie would be a veritable feast.
Time will tell whether his company’s promise is proven on the open market, in the notoriously difficult-to-crack health care industry. But Andersen has a viable technology, a running start, an ever-expanding network of powerful allies, and a robust entrepreneurial education, in and out of the classroom.
“Between the incredibly rare opportunity to develop a technology in a hospital IT department, the skills and confidence that the TMMBA Program gave me to start a company, and the networking that came out of the Business Plan Competition,” he says, “the past few years have been a perfect storm.”
Perhaps the most telling testament to Andersen’s growth was his preview presentation of PatientStream, by all reports outstanding, to the newly formed W Fund investment committee—an intimidating collection of the region’s premier entrepreneurs and investors.
“To go in front of these guys as a young IT guy and hold your own is pretty impressive,” says fund investor Dave Marver, the former CEO of Cardiac Science. “Ben wasn’t intimidated in the least.”
- Faculty perspectives, alumni happenings, student experiences, Seattle and Pacific Northwest community connections, and a taste of life around the Foster School.