Category Archives: Consulting

Having a real impact

Gabriel Heckt (BBA 2016) reflects on his experience as a summer student consultant with the UW Consulting & Business Development Center.

One of the most unique aspects of the Consulting & Business Development Center’s Summer Consulting Program, and one of the reasons I’m most grateful for having participated in it, is the amount of true creative freedom and independence that is given to  each summer consultant. When I was first reading the description for the position, which outlined a student simultaneously consulting with three small businesses and personally constructing recommendations that would really improve them, I was skeptical. Most short-term business opportunities for students that I had heard of up to that point seemed to involve repetitive grunt work without much room to manage oneself or have a real impact.

Student consultant Gabriel Heckt (BBA 2016) with client Tonyia Smith, owner of Silver Slice Bakery in Seattle.
Student consultant Gabriel Heckt (BBA 2016) with client Tonyia Smith, owner of Silver Slice Bakery in Seattle.

What I experienced this summer was widely different from that perception. As the first few days of orientation began to wrap up, I realized that each student consultant would be individually responsible for their businesses, and the strategies we would eventually present would be all our own. I had to build everything from the ground up: outlining my own projects, carrying out my own research, and forming my own recommendations. I received excellent training and ongoing support from the center and a professional consultant advisor, but ultimately the finished product that would be used by the companies would be my creation. Although this created considerable pressure to create effective recommendations that could be actually used by the companies, the reward of having a real, tangible impact on these small businesses was immense, and is another reason why this program really stands apart from others.

This summer I worked with a gluten-free bakery, a specialty hair care salon, and a clothing boutique, all with their own diverse backgrounds and challenges. I really enjoyed connecting with all of these businesses and getting to know the owners over the course of the program. Working with real people and their livelihoods required my best work to deliver solutions that really addressed the challenges outlined at the beginning. It was incredibly satisfying to hear these owners excited to put the strategies I had created into effect in order to help their businesses.

The wide range of challenges presented to me over the course of the summer pushed me to expand my knowledge of business and step outside my comfort zone. The fact that I had to simultaneously construct a public relations campaign, recreate a website, and streamline a business’s infrastructure meant I was constantly learning new skills, testing new strategies, and improving my time management by leaps and bounds.

The Summer Consulting Program was an amazing opportunity that I recommend every business student apply for. The combination of extensive responsibility, positive pressure to improve, and the tangible impact of my work really made it the most significant experience of my undergraduate business career thus far, and a key part of my journey to becoming a professional consultant.

“Is a career in consulting the right choice for me?”

Faith Katsman (BA 2015) reflects on her experience as a summer student consultant with the UW Consulting & Business Development Center.

As fall recruiting quickly approaches for full-time consulting positions, I reflect on my time as a summer student consultant with the UW Consulting and Business Development Center. When I initially applied for this program, I did not know what to expect. I was not sure what my scope of responsibilities would be, how much independent work I would be doing, if a manager would be telling me what to do every day, or what I would learn from the program. What I did know is that I was interested in a career in consulting, and this program could help me confirm or deny that interest.

Faith Katsman & Mike McKinney
Student consultant Faith Katsman (BA 2015) with Mike McKinney from McKinney Glass, Inc. after presenting her final recommendations to the Yakima-based company.

This summer, I worked with three very different clients in Yakima: a restaurant, an electrical contractor, and an auto-glass professional. Working with each client was a unique and invaluable experience. One aspect of the program that could not be duplicated in a classroom was directly interacting with the clients. Interacting with each client was not only fun for me, but also helped me grow personally and professionally. Hearing positive and constructive feedback from someone you are directly working with on a day-to-day basis was very rewarding.

Working with the restaurant was especially interesting to me because I am passionate about cooking. Opening or investing in a restaurant in the future would be something I may be interested in. I was able to assist the restaurant by designing a new marketing plan to create a more loyal customer base. This afforded me the opportunity to look at the internal operations at a restaurant and some of what it takes to be successful. The owners were extremely dedicated to making sure everything was perfect, which I admired greatly. Working with them inspired me to continue to follow my dreams.

Each day throughout this internship was a challenge. I was encouraged to reach outside my comfort zones and think outside the box. Since I was given a lot of autonomy and not micro-managed, I had to stay organized and utilize excellent time-management skills to get my work done promptly, much like the real world will be. As this program comes to an end, I know without a doubt consulting is the right career choice for me. Each day at work was exciting for me, and I am sad to see it end so quickly. This internship has given me a great foundation to continue my desire to enter a career in consulting.

Congratulations 2014 Rotary Club of Seattle scholarship recipients

For the last 17 years, members from the Rotary Club of Seattle have mentored students from the UW Foster School of Business in their work to grow companies in underserved communities or those owned by people of color and women.  Nearly 2,000 UW business students have benefited from the mentoring they’ve received.

RotaryScholarship2014
2014 Rotary Club of Seattle Scholarship recipients (left to right) Jonathan Matson, Kelly Butler and Simran Singh.

This Program, provided by the UW Consulting & Business Development Center, also awards scholarships to participating students, which is funded by the Rotary Club.  The UW Consulting Center congratulates the recipients of the 2014 Rotary Club of Seattle Scholarship.

Kelly Butler, Senior
Studying Business Administration

Ellen Chang, Senior
Studying Philosophy 

Jonathan Matson, Senior
Studying Operations & Supply Chain Management

Simran Singh, Junior
Studying Information Systems

This year, more than 25 Rotarians volunteered nearly 900 hours of mentorship to students and their business clients.  This resource is vital to the success of our students’ work as they provide consulting services to their clients.

“The program offers a unique opportunity to work through ambiguous problems and develop creative solutions.  The stakes are significantly higher when your work has a real impact on real business,” states Jonathan Matson, whose student team consulted a local acupuncture company.

Jonathan’s Rotary mentors helped his team create a marketing plan for their client.  “The added dimension of managing a client relationship is another aspect that doesn’t exist in most of the work we normally do as students. This made the program much more rewarding from a student perspective”

“This is what makes this program a great learning opportunity!” explains Ellen Chang.  “You never know what to expect. Yet with the help from our mentors and advisors, we came out feeling comfortable to deal with uncertainty and a versatile working environment.”

Scholarship recipients were selected by their ability to demonstrated exemplary performance in the areas of team leadership, multicultural/cross-cultural communication, and application of business strategies for their client.

“This program can be thought of as a quarter-long internship,” says Simran Singh.  “When I go into job interviews today, I use this experience to showcase my skills in leadership, critical thinking, and ability to work within a team.”

Kelly Butler’s team helped develop a branding strategy for a local grocery store. “The UW Consulting Center offers an experience unlike any other offered at the Foster School. Students are given the opportunity to witness the struggles of business in the real world and are taught to think on their feet, dealing with day-to-day uncertainty beyond any case study or homework assignment. This program takes the material that other courses have taught in a vacuum, and applies it to reality; real people, real money, real risk.”

Bright ideas for Seattle City Light

SCL_WinnersSeattle City Light has been trying to shine a light on the issue of how to derive 15% of its energy from renewable sources by 2020. This deadline based on state legislation presents a clear goal, but not a clear solution. The utility is actively debating how to most effectively balance between hydro-power, wind and solar energies while being mindful of the interests of their various stakeholders. The Foster School of Business partnered with City Light to put teams of students to work on innovative solutions to this issue through the strategic management course.

This required capstone course for all graduating seniors features a customized case competition. Instructors and case writer Alex Murray, a Foster PhD student, worked closely with senior leaders at Seattle City Light to understand this strategic question. Using publicly available research, the case was created and then analyzed by nearly 250 students in 46 competing teams.

The teams were charged with providing recommendations as to what Seattle City Light’s strategic position(s) should be regarding solar energy, including whether the utility should actively promote and develop its use or invest in other renewable energy sources; and how to most effectively market and price various solar projects, including a viability analysis of an existing Community Solar program.

The case study focused on short-term and long-term strategies to satisfy key stakeholders, encourage supporters and overcome detractors. As a publicly owned utility, Seattle City Light operates as a non-profit organization that must balance environmental, financial and social considerations in its decisions. The complexities of the case required a great deal of research and a thoughtful approach.

“The most challenging aspect (of the case) was hashing out with my team what view we were going to take,” case competition participant Cara Haas said. “(Many) of our meetings were solely focused on researching and discussing alternatives before we decided on our approach.”

Her team’s solution: a marketing program, Solar|Sea, to build awareness and support amongst the community and important constituents. The YDC Consulting team members Ken Luginbuhl, Ryker Young, Erin Hoffinger, Julia Kuhn, and Cara Haas attribute their success to the synergies they found in their ideas and team dynamics.

Hoffinger found the most valuable takeaways from the case competition experience centered on knowing “how to speak and pitch ideas to members of the executive board… and being able to think on your feet about (responses) with concrete numbers and analysis in order to answer questions.” These skills she and her peers will surely be able to put to good use as they enter the workforce in just a few short months.

The case competition proved to be another win-win for Foster School of Business students and a local organization. “Seattle City Light was pleased to partner with the Foster School of Business to examine one of the most complex and important issues the utility faces in the medium to long-term,” general manager and CEO Jorge Carrasco said. “It’s also an issue that confronts the industry as a whole. We were excited by the fresh ideas and perspectives the students brought to the table.”

MBAs sharpen consulting skills with local non-profits

ServiceCorp7MBAs at the Foster School are honing their consulting skills and giving back at the same time. The Net Impact Service Corps initiative matched teams of Foster students with local non-profits that needed assistance with a specific business problem. This year, 20 MBAs worked on projects with the YMCA and the Children’s Therapy Center, an organization that serves families of children with special needs.

Foster Net Impact, with the help of MBA Career Management, organized and brought together Social Venture Partners, McKinsey and Accenture around the Service Corps projects. Paul Shoemaker, executive director of Social Venture Partners (SVP) – an organization devoted to cultivating effective philanthropists and strengthening organizations that drive community change – provided preliminary contacts with local nonprofits needing strategic consulting help. Paul came to Foster to launch the Net Impact Service Corps initiative and discuss how MBA skills can be leveraged in ways that make a huge impact to nonprofits. McKinsey and Accenture played a key role in mentoring Foster students, helping them develop business models and consulting skills that were used in working with their clients.

ServiceCorp5During the course of the project, the MBAs attended seminars where Jun Kamata, a former McKinsey consultant now in charge of strategy at Nordstrom, presented models used by consultants on how to manage project workflow, manage client engagement, present data and make recommendations to clients. Mike Quinn of Social Venture Partners instructed students on how to navigate from the profit to non-profit world while building consulting skills with clients.

The student’s primary goal in working with each of the non-profits was to enhance their current effectiveness in the non-profit sector while also investigating opportunities to diversify the non-profits into opportunities that might support the core mission. For Children’s Therapy Center, the students helped the center develop a sales and marketing plan for products that would provide additional revenue opportunities for the organization. The students helped the YMCA develop a new donor strategy to increase annual funding.

As Jun Kamata, director of strategy at Nordstrom noted, this collaboration is a win for the nonprofits, for the students, and for the consulting firms. Nonprofits get needed help in developing their strategy and effectiveness, students get hands-on experience with some of the leading consulting firms in the world, and McKinsey and Accenture get the opportunity to mentor and engage with Foster students

ServiceCorp11According to Jon Botten, executive director of the Children’s Therapy Center, “We have been blown away by the commitment of the students! They asked probing questions, listened to our needs, generated quality ideas and delivered beyond our expectations. I can honestly say that we will be implementing many of their suggestions, and as a result, the children we serve will be that much closer to reaching their full potential.”

Foster students benefit too. John Czerniak, a first-year MBA who accepted a McKinsey summer internship, stated, “As a part of Net Impact’s Service Corps program, I have had the opportunity to work with some amazing people – including our client, Children’s Therapy Center, and Social Venture Partners, McKinsey, and of course, my Foster teammates. I have been able to use the skills and classroom experiences from my MBA to influence a real business decision for an organization making a big difference in peoples’ lives. In addition to the wonderful parts of the project, we have faced several challenges that only come with working on a real-world project. Working through these challenges with my team and client was one of the most valuable parts of my Foster experience thus far. As I go into consulting for my internship this summer, I’m confident that my Service Corps experience will serve me well in working with clients and solving complex business problems.”

Living your academia: marketing/management 445 class for undergraduates

Senior Ivette Aguilera reflects on her experience in the Marketing/Management 445 Class and Student Consulting Program.

Ivette Aguilera with Bill Low
Ivette Aguilera, BA 2014, with Bill Low, her Rotary Business Mentor at the Rotary Club of Seattle luncheon.

Throughout my time in Foster, I have lived through so many incredible experiences, including two study abroad opportunities to China and India, where I was able to see and experience major business practices that were very different when compared to the United States. I have also interned with PricewaterhouseCoopers, one of the Big Four accounting firms worldwide, and this coming summer will be my third summer internship with them.

Growing up, I first wanted to be a doctor.  I pictured myself analyzing patients, checking their symptoms, figuring out the root of their problems, and of course finding their cure. After watching shows like Grey’s Anatomy, House, and other medical television shows I realized that the concept of helping others was fantastic, but the idea of having physical contact with my patients was not so much—yet I still wanted to become a doctor and that is when consulting became a true interest of mine. My patients would not be human beings, but companies; I would not be checking for common colds or flus but for holes in company’s’ operation systems and pitch marketing plans to execute. I would be the doctor for businesses, Dr. Aguilera; which I believe has a nice ring to it.

Unfortunately, after multiple conversations with consultants, I soon realized that in order to be a great consultant you really need experience. It isn’t something you can’t pick up from a book; it is a learning process.  The Consulting and Business Development Center offers students the Marketing/Management 445 class that is specifically designed to help students develop the essential business skills by having them be consultants for a real life company. It is an opportunity to get real hands-on exposure and live your academia, instead of just reading about it.

Through this process I have learned how to interact with my client, how to manage a successful meeting, and I have gotten to know the resources of the University of Washington both on and off campus. One of our most valued resources being the Rotary Mentor assigned to each group. My team has the privilege of having Bill Low as our mentor, and I actually would like to take this opportunity to thank Bill for his mentorship. Just last week we were preparing a survey for our client’s customers.  Our team thought our survey had well thought out questions, but when we showed it to Bill he opened our eyes to see that the questions were way too broad.  In order to understand the client’s problems we had to develop much more specific survey questions. Let’s just say that from now on our team is thinking a lot more about the specific details for EVERY assignment.

As I said before, this coming summer I’ll be an intern with PriceWaterhouseCoopers’ Advisory Line of Service. At the end of the summer my performance review will determine if I get a full time offer starting January 2015. However, thanks to the Marketing/Management 445 class, I feel much more confident and prepared with what I am doing. What I’m learning this quarter will definitely give me a head start on my work this summer.

This class continues to challenge me in ways that significantly improve my consulting skills set. It has given me a chance to network with professionals who have passed down their wisdom, and more importantly it has allowed me to make mistakes and learn from them along the way. So thank you to the professors, the Consulting and Business Development Center, the mentors, and the Rotary Club of Seattle for allowing us, (the students) to make mistakes yet continue to learn from them.

MBA Strategic Consulting Program heads to Singapore

A team of Foster students recently traveled to Singapore for an MBA Strategic Consulting Project. The following is an account by Kyle Sullivan (MBA 2014) of his experiences there and observations of the city-state.

Foster MBA students in SingaporeIt’s cold and rainy in Seattle; typical winter conditions. It’s hard to imagine I was enjoying 85-degree weather just a few weeks ago in Singapore.

Despite having lived in Asia for an extended period, I had never visited Singapore before. My friends often described it as uneventful, that it had none of the dynamism of China or Hong Kong; “Asia lite,” they would call it. I could not disagree more.

From the moment we landed, I noticed a sense of significance about the place. Driving westward into town along Singapore’s East Coast Parkway (ECP), parallel to the waterfront, it is all but impossible to ignore the armada of container ships lingering in the Singapore Strait. A few miles down the road, the view of the ships becomes obscured by an army of quay cranes towering above the Port of Singapore, Asia’s second largest port. Adjacent to the port, gleaming skyscrapers bearing the names Standard Chartered, HSBC, and Microsoft press up against Singapore’s Marina Bay. Surrounded by so much commercial activity, it feels as if you are in the center of the world.

I traveled to Singapore with a team of three classmates—Noah, Shalini, and Lisa—to work on a project for a Washington-state manufacturing company. The company had been exploring the possibility of opening a warehouse in Singapore in order to be closer to its customers in Asia Pacific. Our task was three-fold: gather information about the local market for the company’s products, assess the local real estate market, and make connections with headhunters. The project’s intent was to inform the client company about the most appropriate way to set up an operation in Singapore.

SingaporeIt was a busy ten days for us, packed with meetings, dinners, and networking events. One of the key takeaways from our meetings with various business partners was that there are very clear trade-offs for conducting business in Singapore. For example, business registration is conducted online and takes a matter of hours (whereas in China it can take more than six months), laws and regulations are evenly enforced, and the corporate income tax rate is a flat 17 percent. The downside is that the average price for a warehouse is roughly triple the price in Seattle, and annual wage increases are some of the highest in Asia Pacific.

One of the most interesting meetings was with a company called Mapletree, which is one of Singapore’s largest industrial property management firms. We met with a man named James, who heads up marketing for Mapletree’s industrial property division, to hear his expertise on Singapore’s industrial property market and to understand his company’s portfolio of warehouse properties. As we were wrapping up the conversation, out of curiosity I asked James for his opinion about what country in Asia Pacific will be the next major driver of growth for industrial property sales. He paused for a moment, and grinned. Waiting in suspense, as if he was about to divulge a closely guarded secret, he simply replied, “Indonesia.”

Learn more about the MBA Strategic Consulting Program at the Foster School.

Rotary First Harvest: adapting to new bylaws

Guest post by Laura Peirano, 2012-2013 Board Fellow

The Consulting & Business Development Center’s Board Fellows Program places Foster MBA and Evans School MPA students as non-voting board members of local nonprofit organizations. Nonprofit agencies participating in the program reach diverse communities with different passions and interests.

At the annual Net Impact conference in Portland in fall of 2011, I met Benjamin Rasmus who works for the nonprofit Rotary First Harvest (RFH). RFH locates surplus produce, coordinates the harvesting, packaging, and distribution of it in order to solve two problems: leftover crops that go to waste and hungry Americans in need of nutrition. I’m very passionate about nutritious food and the food system in America, so I asked Benjamin if RFH would want to partner with the UW Board Fellows Program. We had a group meeting and decided it was a great fit and I became the Board Fellow.

As a Board Fellow for Rotary First Harvest, I attended RFH’s strategic planning meeting in September along with many RFH Board of Directors meetings from May 2012 to May 2013. As part of the UW Foster School of Business Board Fellows 2012-2013 Nonprofit Board Leadership Seminar, I also attended twelve hours of class sessions during which I learned about nonprofit strategic planning, structural analysis, effective Board governance, and changing Board structures.

In order to get to know the way RFH works first hand, I volunteered at several work parties to help pack produce at Northwest Harvest and volunteered at the local food bank. The Northwest Harvest facility is clean, with an abundance of volunteers wearing hairnets and gloves, working tirelessly while chatting, laughing and getting to know each other. I was impressed by how easy it seemed to package food for 100,000 meals in four hours.

The University Food Bank receives produce from Northwest Harvest and Food Lifeline, so a portion of the fruits and vegetables there go through RFH on the way. When I volunteered at the University Food Bank, I was able to witness the supply chain in action, as well as the people who are benefitting from this nonprofit’s amazing work. After sorting donated produce and organizing it in the food bank store, I helped check out customers and bag their groceries. It was rewarding to see people who would not have access to this food without the Food Bank picking out their food for the week. Rotary First Harvest plays its part by making sure more of the food available comes from wholesome fruits and vegetables.

There are hundreds of nonprofits in Washington State, and only thirty-six of them were selected to participate in the UW Board Fellows Program. Of all of these strong nonprofits, Rotary First Harvest has one of the highest functioning and successful Boards in the program, which made it difficult to find a topic with problems to solve. Since RFH recently updated its bylaws, I decided to focus on the transition from the old bylaws to the new bylaws and on ways that the transition could be more successful. My recommendations include evaluating the level of Board involvement, using metrics to evaluate Board success, and engaging the Advisory Board.

Rotary First Harvest Board of Directors is a successful, strategic and nimble Board that has identified and taken steps to correct the problems that have arisen. The fact that the bylaws are frequently reviewed and updated shows that the Board is continually looking for ways to improve. I presented my findings and recommendations in May 2013 to the Board of Directors. My recommendations suggest ways that the Board can continue to be successful and even exceed expectations. It was a great experience working with the board, learning how a board functions and how their strategic objectives shape the success of the nonprofit.

Business classes help every dog have their day!

Guest post by Anna Ridle, graduate of the Consulting & Business Development Center’s Seattle Business Certificate Program

The Consulting & Business Development Center’s Seattle Business Certificate Program (BCP) wrapped up after six weeks of educational coursework early this summer with over sixty graduates. We have invited graduates from the BCP to reflect on their experience of the Program; this is the second in the series written by Anna Ridle, Director of Camp Canine Doggy Daycare, Inc. in Mukilteo, WA.

Camp Canine Doggy Daycare, Inc. opened our doors during the summer of 2006. Our owner, Dr. Susan Torgerson, had an open lot on her land next to her veterinary clinic. She saw the market potential for a dog daycare and started business! At the time, Dr. Sue’s vision was to build a daycare that could service about fifteen dogs per day.

I began working at Camp Canine in January 2008 as a fun, part-time job while I completed my programming degree. In April 2009, I was promoted to a management position. I graduated in June 2010, and currently serve as the Director for Camp Canine. During the past two years, we’ve expanded the business to offer additional services, such as boarding, grooming, merchandise, and training classes. This year we are averaging 54 dogs per day, nearly 4 times greater than what Dr. Sue originally envisioned.

Because my educational background is not in business, I began searching for programs to help me navigate the increasing demands of a growing company. The UW Consulting & Business Development Center’s Business Certificate Program fit my needs perfectly. For six weeks, the Program offered a three-hour long crash course on different business related topics. We covered marketing, selling, common legal issues, leadership, financial health, and had a discussion panel composed of entrepreneur CEOs.

I have been able to directly apply concepts from each class to my job. I am especially thankful for Professor Leta Beard, who taught a workshop on how to market and brand your company. Not only did I gain valuable information from her marketing class, but she met with me after class and lent me resources to further my marketing education so that I could build a comprehensive marketing plan. Thanks to this Program I’ve been able to streamline processes and procedures, which has allowed me more interaction time with our staff, clients and the doggies!