Category Archives: Global Business

Global change marketplace: how the GSEC Trade Show brings the world to UW

trade showOver its nine year history, the Global Social Entrepreneurship Competition (GSEC) at the University of Washington’s Foster School of Business has brought awareness of pressing global issues to thousands of people – student competitors; competition mentors, judges and coaches; university partners; student volunteers; friends, family and supporters. So far, the competition has engaged over 2000 students of diverse educational disciplines and levels from around the world in tackling complex global social problems with entrepreneurial spirit and innovative market-based solutions.

At the competition’s culmination, semi-finalist university student teams (30-60 students per year) from around the world travel to Seattle for a week to learn about social enterprise, receive professional guidance and connections, network with each other and compete for prizes.

GSEC’s cross-cultural exchange is highlighted at the Trade Show, where semi-finalist teams each give their “pitch” to sell their business ideas to Trade Show judges, who act as mock investors, as well as students and community members. They often have prototypes, photos, videos and stories to illustrate the challenges they are facing and the inspirational impacts of their solutions. As a result, these issues become real, even for those who have never experienced them firsthand. Judge Loretta Little explains: “I have always felt and try to teach my kids that we’re citizens of the world. You need to put yourself in other people’s shoes. What better way than to meet people from around the world who are willing to come forward and share problems with you and what they think might be solutions to those problems.”

Teams often use prize money and connections made during GSEC to help launch their business, which can create employment and have other positive social impacts back home. Archived and streaming video of competition events, media coverage locally and in the student competitors’ universities and communities, and even the competitors own blogs and social media extends the education still further – allowing even those who cannot take part in the competition to feel inspired by the innovations being proposed to some of the world’s most pressing problems. Trade Show judge David Parker summed up why he volunteers each year: “The new ideas that are emerging every year from young people – it’s just astounding – they’re already creating patents, engaging with partners for manufacturing new devices, they’ve been able to engage with experts in the geographies of high need that they hope to get their solutions to – I just love seeing that passion, energy and creativity and innovation emerge and I continue to be impressed year after year with the applicants, the competitors and their ideas.”

GSEC is open to currently enrolled degree-seeking students in any discipline, at any level of study, and at any higher education institution worldwide who submits a plan that uses business principles to create a sustainable solution to poverty, health and economic growth in the developing world. Applications for the 10th annual competition are due November 12, 2014. Learn more at http://www.foster.washington.edu/gsec/

AOF High School students learn about foreign market strategy

AOF & GBCC EventThe University of Washington Foster School of Business’ flagship international event, the Global Business Case Competition (GBCC), brings together undergraduate university students from the United States and 12 – 14 other countries to compete in a fast-paced and challenging business case study. While GBCC week culminates with team presentations to corporate and community judges, it also serves as a forum for cross-cultural learning, and engages the student competitors as mentors for local high school students.

In 2008, we launched a partnership with the national Academy of Finance (AOF) program, which offers high school students an opportunity to study business topics to prepare them for college and their future careers.  Since then, over 500 high school students have come to campus to learn about global business strategy, presentation skills, study abroad, and international business and finance degree options and career opportunities.

This year’s AOF event brought students from three local high schools, Ballard High School, Chief Sealth High School, and Franklin High School, to the University of Washington campus for a full day workshop during GBCC week. During the workshop the AOF high school students were paired with undergraduate business students from around the world, and together they worked through several exercises focused on cultural understanding and developing global business strategy.

The university student participants mentored AOF students on how they approach difficult business cases, and what frameworks and tools they might use to breakdown an international business problem. The students spent part of the day working together on analyzing a case focused on The Boeing Company’s foreign market strategy, completing a SWOT (strengths, weaknesses, opportunities, and threats) analyses of Boeing’s opportunities in both Latin America and Africa. The students were tasked with determining which market Boeing should spend more resources trying to cultivate business.

In years past, the AOF and GBCC students have studied cases ranging from how Walt Disney Motion Pictures Group should handle piracy issues to examining the competitive landscape of Coca-cola and Pepsi over 100 years of rivalry to determining a marketing plan for a Mattel toy brand.

This partnership has resulted in a unique event each year that brings together a diverse group of high school students with university students from all over the world. The AOF students have the opportunity to learn about different culture and what it might be like to study international business in college. An AOF Board member shared that “getting this opportunity … broadens their experiences and offers insight into higher education opportunities.”

To learn more about the Global Business Case Competition and the Academy of Finance program, visit: www.foster.washington.edu/gbcc.

Special thank you to Wells Fargo for their generous support of this program.

Global entrepreneurship: rewards & challenges

Guest post by Maria Reyes, CISB student Saito 1

As a graduating senior I am often asked what the highlight of my business school career was. The response? The people I’ve met through the Michael G. Foster School of Business.

One of the most inspiring individuals I’ve met is William Saito. Internationally, he’s renowned for his work in encryption, authentication, and biometric technology. Today, he runs InTecur, a consultancy in Japan that helps companies identify and develop applications and markets for innovative technologies.

On May 9th, he came to the Foster School of Business to deliver a talk titled “Global Entrepreneurship: Rewards & Challenges.” I came expecting to learn just about starting a business, but Mr. Saito delivered that and beyond. He shared challenges in penetrating Japanese markets using American venture strategies and was humble in sharing what worked and what didn’t work, how he learned from his mistakes, and the importance of giving back once you are successful.

What I personally received from his talk is the drive to become an innovator during my internship in Tokyo, Japan. For those who are unfamiliar with the Japanese business culture, it is very uniform and male dominated, which is a challenging environment for a woman let alone a foreigner like me. Prior to meeting Mr. Saito, I felt pressured to conform to the Japanese norms. When I expressed my concerns about Japanese business culture to him one-on-one, he challenged me to break my own preconceived notions and be innovative by utilizing my unique background to help grow the company rather than work under it. I will never forget his words and will continue to think of them after graduation. I hope to one day inspire others to be innovative like Mr. Saito does.

Hungarian Ambassador Gyorgy Szapary visits the Foster School

Ambassador Szapary photoOn Friday, May 3rd, a group of Foster students and finance faculty members had the unique opportunity to meet with Ambassador Gyorgy Szapary, Hungarian Ambassador to the United States. An economist who worked for the International Monetary Fund and served as deputy governor of the National Bank of Hungary in his previous roles, Ambassador Szapary spoke on the topic of the European debt crisis.  He began by observing that the European debt crisis is really a triple crisis:  it started as a financial crisis, became a debt crisis, and is now a confidence and growth crisis.  The ambassador used the analogy of an iceberg:  the financial crisis was the part that was visible above the water, but many more problems were discovered under the water.

The European response to the crisis has been to impose fiscal discipline (austerity), although there is now a debate about whether to switch to more expansionary, growth-focused policies.  Ambassador Szapary reviewed the economic performance of European countries over the last five years and contrasted it with the US economy. In a wide-ranging question and answer session, the ambassador addressed questions about bank regulation, the prospects for Hungary adopting the euro, the availability of credit to Hungarian businesses, the effect of austerity policies on social cohesion, and the Hungarian constitution.

MBA study tour: reflections on Shanghai

Post by Jess Rush, Global Business Center Assistant Director of MBA Global Programs

IMG_6078 (2)Twenty three million. It’s hard to fathom the reality of that number. It is almost the population of the state of Texas. It is the population of the CITY of Shanghai, China. Nearly twenty five hundred square miles. It is both the area of the state of Delaware and the city of Shanghai. It’s daunting to think that this is just one city (and it’s not the biggest) in a country that is on the fast track to overtaking the US as the world’s biggest economy. Some studies indicate that we are less than twenty years from that happening. For the past twenty years, Shanghai has been growing, no, exploding. (Check out the photos here for some visual context: http://www.theatlantic.com/business/archive/2012/05/shanghai-can-the-fastest-growing-city-in-the-world-keep-it-up/257021/)

It is in Shanghai that the 2013 MBA Study Tour to China took off for a two week exploration of the culture and business of China. Shanghai provides a wonderful introduction to China. It eases one in with fairly clear skies and clean, safe streets. While it’s not as challenging as other cities, don’t be fooled. It’s still a real challenge to take a taxi to the Bund without it written in Mandarin. Just ask a few of us who tried!

While in Shanghai, the Study Tour visited a variety of companies including AGCO, Siemens Healthcare, SKF, Trina Solar and Kleiner Perkins Caufield Byers. Two particularly interesting meetings were with an ex-pat, “C-level” recruiter who left Pittsburg for Shanghai when the US economy took its downturn and with a UW alumnus who created a tech start up and is developing new social networking applications for an increasingly connected Chinese youth.  The MBA students, faculty and staff were treated to a wide array of industries and approaches to doing business both in China and around the globe. We were also treated to a typical Chinese lunch meeting. Over plates and plates of delicious food and steaming cups of tea, we talked hiring tendencies, the importance of human resources in multinational companies and creating community while living abroad.

Part of my experience in Shanghai also included a visit to one of our exchange partner schools-the Shanghai Advanced Institute of Finance (SAIF). While it also involved being treated to an amazing lunch spread, it was more importantly and opportunity to connect with colleagues and learn more about each other’s programs. SAIF is a relatively new program in a beautiful new building and in a fantastic part of the city near Shanghai Jiao Tong University. Students interested in studying finance could really benefit from spending a term there.

I expected Shanghai to be an interesting learning experience. I did not expect to be so charmed by the city. From exploring Tianzifang and Xitiandi in the French Concession to an adventure under the river to Pudong and up the Oriental Pearl Tower to see the night lights, the city gripped me. Making our classroom the boardrooms, restaurants, streets and taxis of Shanghai expanded the minds and perspectives of students and faculty/staff alike. There is no experience that can substitute for taking one’s learning global, especially given the future of the world’s economy. In our lifetime, the US will be sharing the stage more and more. Our best prepared leaders will be able to sit at that lunch meeting and make deals while serving themselves with chopsticks.

GBCC 2013: champions analyze wine industry case

Winning Team, Concordia University
GBCC Champions, Concordia University

Saturday April 13th was an eventful day.  The Global Business Center hosted its 15th annual undergraduate Global Business Case Competition – where twelve teams representing ten different countries competed for the title of Champion.

Each of the GBCC teams spent 48 hours analyzing a business case on Frog’s Leap Winery, which is known for its commitment to sustainability.  The winery produces high quality wines using organically-grown grapes and was a leader in adopting an environmental management system for production. The teams, who are outside consultants, were asked to make recommendations in three areas:   (1) the next sustainability initiative that Frog’s Leap should undertake, (2) identification of two potential markets outside the US, and (3) marketing plans for those new markets.

After a competitive preliminary round, four teams were selected to move on to the final round: Concordia University, National University of Singapore, University of Arizona, and University of Hong Kong.  With over 100 people in attendance, the final round presentations were exciting to watch. In the end, the judges chose Concordia University (Montreal, Canada) as this year’s Champion.

Concordia University students had a four pronged strategy for Frog’s Leap Winery. They recommended that for Frog’s Leap to increase sales but remain small and committed to sustainability initiatives, they should take the following actions:

  • Increase presence in Japanese market following a product development strategy
  • Enter the Chinese market following a market penetration strategy
  • Use recycled bottles
  • Plan the succession processGBCC Group

We would like to acknowledge the hard work of our GBCC Student Leadership Team who spent countless hours organizing this big event. Nicole Winjum and Brandon Upton led their group of six student managers and over 30 volunteers to a successful 15th annual GBCC.

And finally, GBCC would not be possible without our major sponsors: The Boeing Company, Costco Wholesale, F5 Networks, Russell Investments, Starbucks Coffee International, T-Mobile and Wells Fargo.

For more information, visit: http://www.foster.washington.edu/gbcc

The 2013 International Business Club Summit- a student’s experience

Post by Vi Nguyen, CISB student

Vi Nguyen IBC

Thank you to the Global Business Center for giving me for the opportunity to attend the third annual International Business Club (IBC) Summit 2013 at the Fisher College of Business, The Ohio State University. The IBC had prepared an intense two-day summit for the purpose of gathering international business clubs from across the U.S. to share their best practices and develop deeper global awareness. This experience was very inspirational in many ways.

Prior to the event, each student had to fill out an IES (Intercultural Effectiveness Scale) survey. The idea focused on the likelihood of your working effectively with people whose cultural backgrounds differs from yours. This survey related to one of the sessions that were hosted on the first day, which was an assessment debriefing by Dr. Larry Inks, Department of Management and Human Resources, Fisher College of Business, The OSU. Dr. Larry Inks explained the purpose of the IES and emphasized that this assessment allows for an individual to seek out growth opportunities, to grow and develop based on our results. The IES provided us with the information on areas where there is room for improvements and to consider. He further mentioned that our position as college students is the richest environment for global reach.

The next event was the best practices presentation where each club had to give a 10-minute presentation on their club’s best practices and why they think their club is doing a good job for its members. It was then followed by an international trivia/jeopardy quiz where the questions were based from the issues of The Economist magazine. Additional questions were from general awareness and knowledge on global issues, geography, politics, cultures, etc. To end the first night of the summit, we had dinner and the chance for students to network with each other. We also had the honor to have Kent Larsson, currently a retail marketing consultant for The Gordman Group. Mr. Larsson shared his senior positions in marketing, merchandising, and strategic planning during his 30 years in specialty and general merchandise retailing companies such as Big Lots. He also spoke about the challenges of working overseas and of course the rewards of it.

The second day was an intense simulation on making great global decision based on the topic “China in Africa: Savior or self-interest”. This simulation was created by the Foreign Policy Association that requires robust discussion and consensus building on international topic and was facilitated by Shannon McAfee, Columbus council on World Affairs (who is also from Washington). After reviewing the topic, each team was to debate their positions on elements of this topic and present their points of view to all the participants. To end the summit, we had a keynote speaker: Mr. Patrick Terrien, President and CEO, Columbus Council of World Affairs. We had the opportunity to hear Mr. Terriens biography and how he was exposed to globalization. He then led an informal discussion on the topic of The Business of Global Awareness.

Through this experience, I had the opportunity to learn compelling best practices from other clubs across the U.S., build global competitiveness through survey feedback, test my knowledge with Economist quiz, network with peers also interested in global careers, participate in Foreign Policy Association global simulation and gain a competitive edge by expanding global awareness.

 

Digital marketing with a global team- a conversation with Justin Calvo, CISB alum and CIBER advisory board member

Justin CalvoJustin Calvo is the Global Director of Digital Marketing at Avanade, a global Microsoft technology integrator. He is a 2002 alumnus of the Foster School and the Certificate of International Business Studies (CISB) program, and is a member of the Global Business Center’s CIBER advisory board.

Tell us about Avanade. How did you get your start?

Avanade is a global Microsoft technology integrator.  Standing on the shoulders of our parent companies, Microsoft and Accenture, Avanade delivers insight, expertise and innovation across all industries to realize business results. After spending two years at a Seattle venture capital fund, the opportunity to work for a young company with incredible vision and backing was an entrepreneur’s dream.  One of the things that attracted me to Avanade was the idea that the company was truly global on the day it opened its doors for business a few years earlier.  Being global has always been an important part of the culture at Avanade.

I’ve had many roles in my 10 years with the company – responsibilities for delivering projects, managing global customers, directing an industry team and currently incubating Avanade’s Digital Marketing business focusing on helping marketers drive business value by improving the customer experience.

What is it like to manage a global team? What are some challenges you’ve faced, and insights you’ve gained?

Managing and being part of a globally connected team is one of my favorite parts of working for Avanade. The opportunity to work across a diversity of customer business problems with dynamic global teams and leading innovations is a large part of what drives me each day.

One critical lesson I learned early on at Avanade was that global means much more than simply working across continents.  It’s about having the scale and depth of insight and expertise to address complex, multi-faceted business situations. This past winter I had the opportunity to travel to Asia to spend time with some of our customers’ marketing leaders.  Perhaps no one inside a business understands how to support global needs like marketers, who increasingly require greater scale and insights to reach dynamic consumers and markets.  Meeting these diverse needs and doing it at the speed of today’s consumer requires a global approach.  The Chinese and German marketplaces are two extreme examples where global skills are necessary to navigate a complex ecosystem country-specific marketing channels as in China’s case, or to ensure ongoing compliance with Germany’s strict consumer privacy laws.

How did your time at the Foster School influence your interests and career?

The Foster School of Business and the CISB program gave me a strong foundation and framework to address business challenges in a global context.  Learning about how the global economy operates was essential to understanding my role in it and planning out my career.  Spending time studying and working abroad reinforced my passion for global interactions.  One of the most rewarding surprises I hadn’t fully considered or appreciated during my time at UW were the connections I built with classmates and teachers.  My classmates have gone on to drive incredible impact in global business.  Staying connected with many of them has allowed me to see the global economy and my career path from various angles.

What is one thing that you would tell students about the world of global business?

In 2000, when Avanade was established as a global business and I was still preparing to join the workforce, most new companies viewed being global as a destination.  This has changed.  Today every business must act globally.  The emerging start-up must consider the scale at which their innovation will address problems and the Fortune 100 enterprise must take stock of whether they have the agility they require to keep pace with the dynamic markets they serve.

As long as companies remain transfixed on growth – global will be a requirement.  Use this time in the Foster School of Business to gain valuable knowledge about the underpinnings of the global economy, and also to consider the tools and connections you will require to address the complex, multifaceted challenges that lead to tomorrow’s global opportunities.

Student managers celebrate the 15th anniversary of GBCC

by Alex Brechner, GBCC Student Manager

2013 GBCC Student Managers
2013 GBCC Student Managers

It’s finally here! The 15th annual Global Business Case Competition (GBCC) started this week. Our GBCC
student management team
has been preparing for this competition since the fall; recruiting ambassadors, training volunteers, planning events, and preparing the teams. Our team is made up of eight Foster School students, and we are very excited for the final round presentations to take place this Saturday, April 13, at 2:00 pm in the Shansby Auditorium (Paccar Hall 192). Last Friday, I wrote about the history of the competition after interviewing some past competitors; today I’d like to share what is happening this year.

Monday night, students from around the world arrived in Seattle. Teams flew in from the Philippines, Singapore, Belgium, Spain, Mexico, Egypt, New Zealand, China, Canada, and Arizona. The GBCC Management Team has been keeping our visitors entertained – we toured the UW campus and visited Pike’s Place Market, worked with three local high schools on a short business case, and met with five companies: Amazon, Port of Seattle, Russell Investments, Tableau Software, and Zulily.

Lots of Foster School students also got a chance to talk with these talented international students last night at our Global Networking Night. There is still a great opportunity to meet these students – come watch the final round on Saturday! We want to make our visitors feel welcome, so come support them.

The business cases and student charge were passed out on Thursday, and presentations will take place after exactly 48 hours of analysis. Each school has its own team, but GBCC offers a unique twist: the 12th team, called the Global Team, is composed of four members from four different schools. These students have only one week to get to know each other, and they are up against teams whose members have been working together for months. Against all odds, the Global Team has found success in the past by drawing on their diverse backgrounds. We wish all of this year’s teams the best of luck.

Every year, GBCC brings students from all types of cultures and backgrounds together for an incredibly rewarding experience. The GBCC management team has worked hard to make sure that this is a week that everyone – from the volunteers to the competitors to those who just want to stop in and take a peek – will not soon forget. We are excited to bring the world to UW for the 15th year in a row!

Driving Porsches, Chevys, and camels?

Amidst the Bentleys, Mercedes, Porsches and the real fancy cars in Dubai and Abu Dhabi, all may not be as well as it appears on the surface. We learned that a very large percentage of Emeriti’s doesn’t graduate high school and many are functionally illiterate. Yet, when they do leave school – most can and do apply for a government job and of course get it – being paid $90,000, while also receiving 60 days vacation a year, housing and car allowance, all utilities paid for and many other benefits including healthcare. So why learn! As one Emeriti entrepreneur told us, most Emiratis who want to be entrepreneurs, and they are few and far between, cannot compose an email or structure a sentence! On the other hand, there are Emeriti’s that you could compare to the best and brightest in the world. So as someone said, they have a ‘software’ problem not a ‘hardware’ problem that the government’s rulers have to address to sustain this amazing growth over the next 100 years, let alone 50. In this regard, a most telling saying we heard about the past and future in this region goes as follows: My grandfather drove a camel, my father drove a Chevy, I drive a Porsche and my son drives a Bentley, but likely his son will drive a camel….again.