Category Archives: Global Business

Digital marketing with a global team- a conversation with Justin Calvo, CISB alum and CIBER advisory board member

Justin CalvoJustin Calvo is the Global Director of Digital Marketing at Avanade, a global Microsoft technology integrator. He is a 2002 alumnus of the Foster School and the Certificate of International Business Studies (CISB) program, and is a member of the Global Business Center’s CIBER advisory board.

Tell us about Avanade. How did you get your start?

Avanade is a global Microsoft technology integrator.  Standing on the shoulders of our parent companies, Microsoft and Accenture, Avanade delivers insight, expertise and innovation across all industries to realize business results. After spending two years at a Seattle venture capital fund, the opportunity to work for a young company with incredible vision and backing was an entrepreneur’s dream.  One of the things that attracted me to Avanade was the idea that the company was truly global on the day it opened its doors for business a few years earlier.  Being global has always been an important part of the culture at Avanade.

I’ve had many roles in my 10 years with the company – responsibilities for delivering projects, managing global customers, directing an industry team and currently incubating Avanade’s Digital Marketing business focusing on helping marketers drive business value by improving the customer experience.

What is it like to manage a global team? What are some challenges you’ve faced, and insights you’ve gained?

Managing and being part of a globally connected team is one of my favorite parts of working for Avanade. The opportunity to work across a diversity of customer business problems with dynamic global teams and leading innovations is a large part of what drives me each day.

One critical lesson I learned early on at Avanade was that global means much more than simply working across continents.  It’s about having the scale and depth of insight and expertise to address complex, multi-faceted business situations. This past winter I had the opportunity to travel to Asia to spend time with some of our customers’ marketing leaders.  Perhaps no one inside a business understands how to support global needs like marketers, who increasingly require greater scale and insights to reach dynamic consumers and markets.  Meeting these diverse needs and doing it at the speed of today’s consumer requires a global approach.  The Chinese and German marketplaces are two extreme examples where global skills are necessary to navigate a complex ecosystem country-specific marketing channels as in China’s case, or to ensure ongoing compliance with Germany’s strict consumer privacy laws.

How did your time at the Foster School influence your interests and career?

The Foster School of Business and the CISB program gave me a strong foundation and framework to address business challenges in a global context.  Learning about how the global economy operates was essential to understanding my role in it and planning out my career.  Spending time studying and working abroad reinforced my passion for global interactions.  One of the most rewarding surprises I hadn’t fully considered or appreciated during my time at UW were the connections I built with classmates and teachers.  My classmates have gone on to drive incredible impact in global business.  Staying connected with many of them has allowed me to see the global economy and my career path from various angles.

What is one thing that you would tell students about the world of global business?

In 2000, when Avanade was established as a global business and I was still preparing to join the workforce, most new companies viewed being global as a destination.  This has changed.  Today every business must act globally.  The emerging start-up must consider the scale at which their innovation will address problems and the Fortune 100 enterprise must take stock of whether they have the agility they require to keep pace with the dynamic markets they serve.

As long as companies remain transfixed on growth – global will be a requirement.  Use this time in the Foster School of Business to gain valuable knowledge about the underpinnings of the global economy, and also to consider the tools and connections you will require to address the complex, multifaceted challenges that lead to tomorrow’s global opportunities.

Student managers celebrate the 15th anniversary of GBCC

by Alex Brechner, GBCC Student Manager

2013 GBCC Student Managers
2013 GBCC Student Managers

It’s finally here! The 15th annual Global Business Case Competition (GBCC) started this week. Our GBCC
student management team
has been preparing for this competition since the fall; recruiting ambassadors, training volunteers, planning events, and preparing the teams. Our team is made up of eight Foster School students, and we are very excited for the final round presentations to take place this Saturday, April 13, at 2:00 pm in the Shansby Auditorium (Paccar Hall 192). Last Friday, I wrote about the history of the competition after interviewing some past competitors; today I’d like to share what is happening this year.

Monday night, students from around the world arrived in Seattle. Teams flew in from the Philippines, Singapore, Belgium, Spain, Mexico, Egypt, New Zealand, China, Canada, and Arizona. The GBCC Management Team has been keeping our visitors entertained – we toured the UW campus and visited Pike’s Place Market, worked with three local high schools on a short business case, and met with five companies: Amazon, Port of Seattle, Russell Investments, Tableau Software, and Zulily.

Lots of Foster School students also got a chance to talk with these talented international students last night at our Global Networking Night. There is still a great opportunity to meet these students – come watch the final round on Saturday! We want to make our visitors feel welcome, so come support them.

The business cases and student charge were passed out on Thursday, and presentations will take place after exactly 48 hours of analysis. Each school has its own team, but GBCC offers a unique twist: the 12th team, called the Global Team, is composed of four members from four different schools. These students have only one week to get to know each other, and they are up against teams whose members have been working together for months. Against all odds, the Global Team has found success in the past by drawing on their diverse backgrounds. We wish all of this year’s teams the best of luck.

Every year, GBCC brings students from all types of cultures and backgrounds together for an incredibly rewarding experience. The GBCC management team has worked hard to make sure that this is a week that everyone – from the volunteers to the competitors to those who just want to stop in and take a peek – will not soon forget. We are excited to bring the world to UW for the 15th year in a row!

Driving Porsches, Chevys, and camels?

Amidst the Bentleys, Mercedes, Porsches and the real fancy cars in Dubai and Abu Dhabi, all may not be as well as it appears on the surface. We learned that a very large percentage of Emeriti’s doesn’t graduate high school and many are functionally illiterate. Yet, when they do leave school – most can and do apply for a government job and of course get it – being paid $90,000, while also receiving 60 days vacation a year, housing and car allowance, all utilities paid for and many other benefits including healthcare. So why learn! As one Emeriti entrepreneur told us, most Emiratis who want to be entrepreneurs, and they are few and far between, cannot compose an email or structure a sentence! On the other hand, there are Emeriti’s that you could compare to the best and brightest in the world. So as someone said, they have a ‘software’ problem not a ‘hardware’ problem that the government’s rulers have to address to sustain this amazing growth over the next 100 years, let alone 50. In this regard, a most telling saying we heard about the past and future in this region goes as follows: My grandfather drove a camel, my father drove a Chevy, I drive a Porsche and my son drives a Bentley, but likely his son will drive a camel….again.

More than a case competition

Guest post by Alex Brechner, GBCC Manager 2013

UW GBCC Students visit Esterline
UW GBCC Students on a Corporate Visit

Another year, another competition. Not this year! It is the 15th anniversary of the Foster School’s premier global competition, the Global Business Case Competition (GBCC).  Don’t allow it to slip past without recognition, instead stop for a minute and consider the impact of this competition over the course of 15 years.  Over 100 business schools from over 50 countries have sent teams to compete in GBCC.

Each year, for one week, universities from around the globe bring some of their best and brightest to the University of Washington (UW) to share in the competition and cultural collaboration. Students who would otherwise never have met gather together as friends and friendly competitors to share their wealth of knowledge. For one week, business as usual becomes something much greater – a chance for the UW to change from a dot on a map to a learning mecca where connections are built and memories are made. For those who get involved, it is a week not soon forgotten.

After speaking with past competitors representing UW, Katie Emoto and Michelle Lefler, it is clear that GBCC is far more than the average case competition. The participants are more than competitors; as Katie puts it, “by the end [of the week], everyone was so close.” Michelle adds that her favorite part of the competition week was “hanging out with everyone outside of the competition. It made the actual competition seem unimportant.” While both Katie and Michelle rave about the skills they took away from GBCC and the competition’s status on their resumes (both students are set up for employment after graduation), the true power of GBCC is in the sharing of culture, both inside and outside of the business environment. For instance, Katie used the intricacy of the Portuguese team’s PowerPoint as inspiration for her future presentations, and Michelle learned about a new employment program that led her to her future internship. They have also maintained contact with their fellow competitors a year after the competition. To the students and community members involved, GBCC is more than simply another case competition put on by the Foster School of Business

The 2013 competition is coming up next week. For the 15th time, there will be a week of laughs, spreadsheets, and newfound friends. This time, take notice and take part. After all, it only comes around once a year.

If you are interested in getting involved with GBCC 2013, come to the Global Networking Night on April 10 from 5:30 to 6:30 pm in the Anthony’s Forum (Dempsey Hall), where you can meet the international student competitors. Also, join us for the GBCC Final Round on April 13 from 2:00 pm to 4:30 pm in the Shansby Auditorium (Paccar Hall 192). You’ll learn a little bit more about business and a lot more about the rest of the world.

Democratic versus authoritative leadership

Guest post by Bruce Avolio, Executive Director of the Center for Leadership and Strategic Thinking and Marion B. Ingersoll Professor of Management. 

Personally, I believe in more inclusive, transparent and democratic leadership, even at Universities for God’s sake. However, when you witness what has been created in Dubai and Abu Dhabi, there is something about tribal authoritative and authoritarian leadership that cannot be ignored.  Such leadership builds cities very quickly, efficiently and majestically…well, depending on your taste in architecture. Indeed, the parallels in the world that I could think of where similar leadership has had such positive impact are in places like Singapore and Chicago under the leadership of the Mayor Daley’s. When there is chaos to be controlled and a myriad of interests to be aligned, sometimes authoritarian coupled with authoritative leadership—if they know what they are doing, can be very effective. Yet, to sustain this model of society and leadership is tough, in that it oftentimes in the case of a Dubai or Abu Dhabi depends on the choice of the ‘right son’ or the ‘right brother’ in the succession plan.

A controlled approach to leadership in Dubai and Abu Dhabi

Guest post by Bruce Avolio, Executive Director of the Center for Leadership and Strategic Thinking and Marion B. Ingersoll Professor of Management. 

There are several things that one cannot ignore when traveling in Dubai and Abu Dhabi. First, in 42 years since the founding of the United Arab Emirates, these global citizens have built massive cities with the most impressive and innovative architecture on earth. Second, you cannot find a more controlled society on earth that doesn’t appear to have any interest in overthrowing the ruling families. Indeed, what one sees in this part of the world are sheer opulence everywhere, and a largely satisfied group of indigenous citizens. The reason being is that the rulers in this part of the world, rule with an iron fist, but they also rule with tremendous generosity and smarts towards citizens. If you are a so-called Emirate and not living well, call your ruler because you are clearly missing out on all of the bennies, e.g., subsidized housing, utilities, car payments, healthcare, schooling, higher educational scholarships, or a new iPad!

The vastness of the Middle East

Guest post by Bruce Avolio, Executive Director of the Center for Leadership and Strategic Thinking and Marion B. Ingersoll Professor of Management. Bruce traveled with Technology Management MBA students as part of their International Study Tour to Dubai and Abu Dhabi.

I, like the students from Foster’s TMMBA program and staff, have visited many parts of the world. However, none of the staff or students had been to the Middle East. Of course, when we say Middle East, it’s like saying North America, in that the Middle East is made up of many different types of people, regions, climates and of course cultures. My goal for this trip was to develop our respective global mindsets as a basis for being a global leader—our assumptions, framing, perceptions and knowledge about other cultures. During our time in Dubai and Abu Dhabi, we certainly triggered A LOT of challenges to our respective global mindsets. Indeed, during our first corporate visit at Thompson Reuters, one of the top managers hosting us said, “Next time you hear the words—The Gulf—on CNN or Fox or where ever, I hope you consider how vast and diverse an area that reporter is referencing.” Boy was that ever an insight to retain in our global mindsets!

The path less traveled in Shanghai

Guest post by Tim Anderson, Foster School and Certificate of International Studies in Business alumnus

Tim AndersonAfter graduating with degrees in business administration and Japanese linguistics as well as completing Certificate of International Studies in Business’s (CISB) Japan track program, I honestly didn’t think I’d end up living in Shanghai, China for the past nine years. However, ending my undergraduate studies on the eve of a burgeoning recession in the U.S., and a full-blown recession in Japan, it seemed like the path I’d set myself up for wasn’t so clear cut anymore.

At first, I was considerably lucky and managed get a nice job working in the marketing department at an international PR firm located downtown by the Pike Place Market. The experience was great and taught me a lot, but as good as it was, it still wasn’t what CISB and the Foster School of Business trained me to do: be a truly international entrepreneur.

About a year into that first real job, I was given an opportunity to help start up a language school in the city of Shanghai. Admittedly I was nervous about taking the offer because although I had spent time in Japan and a couple other parts around Asia as a student, I had no idea what to expect of China. In the end though, my love of Asia proved to be overwhelming so I packed my bags for a new life in a new place with a new language to learn.

The people I’ve met and business challenges I’ve overcome in the past nine years has made my decision to live here well worth it. Since moving here, I’ve found my place amongst the locals as well as the expat community, and have really been able to put my business studies to work. I’m currently managing the marketing operations for an international clothing brand that is trying to break into the China mainland market. The business environment in China is fast-paced and filled with unforeseeable challenges, yet extremely rewarding if know how to play your cards right.

I can’t thank CISB and the Foster School of Business enough for preparing me for the wild journey my life has taken this past decade. I hope many future graduates will be inspired to challenge their comfort zone and follow the path less traveled as I and other alumni have done. In the end, it’s especially gratifying to know I am part of a community of CISB and Foster graduates who are also experiencing what I am experiencing, connected by a common bond.

Learn more about the Certificate of International Studies in Business Program.

It’s about the journey in Granada

Guest post by Sam Mutty, Foster senior and Certificate of International Studies in Business student

GranadaThroughout my life I’ve been blessed with opportunities to travel the world, from the rural towns of Ecuador to the city of Novosibirsk, still recovering from the fall of the Soviet Union. With each trip abroad I’ve been given a new perspective on the world, how I relate to those around me and ultimately how I define myself. However, after all the experiences I’ve had around the globe, nothing has been comparable to the time I’ve spent and what I’ve learned in Granada. A picturesque city nestled in the rolling hills of Andalucía; the whitewashed houses of Albayzín stretch up toward the sky on one side and the snow-capped peaks of the Sierra Nevada on the other. There’s life everywhere in the city and a vibrant, optimistic attitude despite the current state of the Spanish economy. A quick stroll through the streets is like walking through an urban art gallery, from the ultra detailed murals of “el niño de las pinturas” to the political graffiti claiming that student scholarships are equivalent to the mythical unicorn. Yet, even though the city itself has so much charm about it, what I’ll take away most from my experience here can’t be captured in photographs.

I’ve gone through the typical ups and downs of traveling abroad, the initial excitement to the bout of homesickness and ultimately realizing just how blessed I am to have this opportunity. Overcoming the language and cultural barrier to really connect with people is by no means an easy task, but through it I’ve gained a new understanding of cultural differences and how they affect interactions between people. At first glance I don’t appear particularly different than any Spaniard, and have even been mistaken for one a few times, but there’s no doubt that differences—from the songs we learn as children to our native language—have left me feeling like an outsider on more than one occasion. However, rather than try to avoid these instances, I’ve learned to actively seek them out. I live in an apartment with three Spaniards, spend my siestas eating lunch and drinking coffee with Spaniards and go out with Spaniards. While I miss the occasional joke, and am often the brunt of them, I wouldn’t dream of trading my experience for a more Americanized one. Not only has my Spanish vastly improved but I’ve had a glimpse of the time and energy it takes to fully assimilate into a foreign culture.

The experience I’ve had in Granada has made me much more open to different cultures and viewpoints. I’ve learned that when communication and common ground can be hard to come by, sometimes a smile or quick joke is all it takes to make a connection. No matter where we come from or what experiences we’ve had, we all share a basic human nature and are social beings. Whether we’re in school, at work or walking down the street, the differences between us shouldn’t drive us apart, but be appreciated and celebrated. All it takes is one person taking the initiative. I encourage anyone interested in studying abroad or exploring other cultures to take that first step and see where it takes you. The old cliché, it’s not the destination but the journey, couldn’t apply more to this type of experience. Open your mind, put yourself out there and see what you can learn about the world and yourself.

Sam is studying abroad through the Certificate of International Studies in Business (CISB) Program.

Mad about Montpellier

Guest post by Kelly Nealson, junior and Certificate of International Studies in Business student

Kelly Nealson
Kelly is second from the right.

When the clock struck midnight on January 1, I found myself ringing in 2013 somewhere over the Atlantic Ocean on a one way flight to Montpellier, France. Despite the fact that I had been planning to study abroad before I knew which university I was going to attend, I was nervous. Would six years of French, countless hours in the UW International Programs and Exchanges office, and months of mental preparation be enough to survive six months of living and learning in a foreign country? Would I ever be able to feel at home where I was headed? I can remember sitting on that plane, alone and a bundle of apprehension.

Now, over two months into my study abroad experience, I can say with confidence, while I doubt I could have ever been fully prepared for what awaited me, I could not be having a more incredible experience abroad. I can’t say it’s been easy to jump into taking five classes entirely in French or that navigating the French university and government administrations has been simple for me. I can say, however, that I have made so much progress with my French, made great friends, and most of all, made this city my home. Living in Montpellier has given me the chance to improve my language skills, expand my horizons, and ultimately have a much better perspective on what I want to do in the global business world.

Learning and living my day to day life in French has given me the opportunity to see and experience the world in a different way. The French way of life is slower and calmer than the American style I am used to. It is much more focused on taking time to enjoy the little things, like starting the day with petit dejeuner (breakfast) in a café or sitting in a park in the sun with friends in the afternoon. At this point in my experience, I am surprised now and then how everyday life in France has become so normal. The four of us UW students who are here for spring semester all live in the student dorms, cook our own meals and live and go to school like any other French student. Though dorm life is not exactly glamorous, living so independently in France has really helped me feel like I can more fully integrate into the culture. We have had the opportunity to travel around France during so many of our long weekends and, most recently, spent our break traveling around Spain.

I cannot emphasize enough how glad I am that I took advantage of the study abroad experiences UW provides. Being a part of the Certificate of International Studies in Business Program (CISB) gave me the opportunity to more easily build studying abroad into my academic plans and I am grateful for it. Spending the second half of my junior year abroad has turned out to be just what I needed to take a step back from the UW business environment and gain some perspective by spending some time in other cultures. It has shown me I ultimately want to steer my career path so I can work abroad someday. I’ve definitely come a long way since getting on the plane to come to France, and I can’t wait to see what the next few months have in store.

Learn more about the Certificate of International Studies in Business Program.