Category Archives: Green Economy

From local to national design—UW students progress on hybrid car

Guest post by Trevor Crain, UW engineering student and Environmental Innovation Challenge winner

The Voltaic team is finishing up its sixth month of participation in the US Department of Energy and General Motors-sponsored EcoCAR2 competition. It’s been a wild ride!

There’s been some really excellent work done the last few months as we tackle difficult automotive engineering challenges. We’ve considered a myriad of complex plug-in hybrid vehicle architectures for our Chevy Malibu along with all the drivetrain components required for each, simulated the performance of each of those configurations and selected the ideal vehicle design for our team down to every major drivetrain component. We also began work on the system for the vehicle that monitors and controls most of the systems of the hybrid vehicle.

And while we’re doing all of this, we were building a research lab from scratch from four to more than 40 members, and traveling to Detroit five times for training from the competition sponsors. We haven’t had too much free time, but seeing our vehicle and program start taking shape makes it all worthwhile. And we get the amazing opportunity to work with real automotive companies to develop a production-level hybrid prototype, while helping train our team’s engineers to make the vehicles of the future.

This unforgettable experience of being in EcoCAR2 started when we competed in and won the Environmental Innovation Challenge (EIC) last year. The relationships we built during the EIC, both with faculty and team members helped us get where we are today. One of our faculty advisors, University of Washington Professor Per Reinhall  first alerted us to EcoCAR2. Along with UW Professor Brian Fabien, he’s continuing to help our team succeed. Rich Wurden, Kerwin Loukusa and Trevor Fayer, members  from the Voltaic EIC project team, are team leaders now and doing a great job.

Overall, we’re having an awesome time on the design process. We can’t wait to get our vehicle running!

Read the Seattle Times article on UW team’s progress in the national car-design competition. Learn how the UW Foster School of Business Environmental Innovation Challenge helps new ventures seed a greener economy.

McKinstry’s David Allen offers sustainability industry insights

Guest post by Katie Collier, graduate student at UW Foster School of Business and Evans School of Public Affairs

This month, McKinstry Executive Vice President David Allen sat down with University of Washington students to deliver the message that green jobs are real and abundant, and available in surprising places.

David should know. Several short decades ago, McKinstry was founded as a small plumbing company in Bellevue, WA. By responding to an increasing demand for sustainability in building design, construction, operations and maintenance, McKinstry realized enormous growth potential. Today the firm employs over 1,800 people, earns more than $400 million in annual revenue, and continues to innovate and create value in the energy-efficiency sector.

A generation of Americans who care deeply about environment may be disappointed by recent headlines challenging the legitimacy of the “green economy.” The way Allen sees it, the green economy is alive and well, blossoming from every corner of the economy; rising costs of energy are naturally changing the way America does business, and the green economy is made up of those who tweak their business models to accommodate demand for more sustainable products and services.

Green job trends

Allen explained that some of the most important jobs in sustainability are not where we expect them to be: “Not everyone can be an environmentalist. We need people to be in business, to be in Congress and to create jobs.” At McKinstry, where many employees are engineers and construction professionals, Allen says a dozen or so “sustainability-specific” positions are added every year. This was good news for Allen’s audience, students in the University of Washington Environmental Innovation Practicum.

Data analysts and engineers were among the promising environmental career pathways Allen emphasized. Building owners responding to new municipal energy standards, or inevitably rising energy costs, need professionals to “monitor, measure, verify and act” on changes in building BTU usage.

Allen delivered a hopeful prognosis for continued growth in the energy-efficiency sector, citing the following trends:

  1. Rising need for efficiency as costs of energy and water continue to increase
  2. Clean technology innovation boom
  3. Aging infrastructure that must be replaced

Students interested in careers in sustainability can learn more about McKinstry online and explore the clean-tech industry by entering the UW Environmental Innovation Challenge.

Katie Collier is a joint master’s student at the UW Foster School of Business and Evans School of Public Affairs. She has a background in energy policy, urban land use policy and private utility development and is currently the MBA co-chair for the UW Environmental Innovation Challenge, and a student representative for Net Impact’s UW Chapter.

Video: Michael Potts on a renewable energy future

Michael Potts, CEO of the Rocky Mountain Institute, spoke to a group of University of Washington students in all fields – business, engineering, public affairs – about solutions for a renewable energy future.

He addresses energy efficiency, building efficiency, 21st century electric cars, trucks, planes – and gives success stories such as a recent project to retrofit and “green” the Empire State Building in New York City, which resulted in both money and energy savings.

Watch this 15-minute video of highlights from Potts’ lecture.

This lecture is part of the University of Washington Environmental Innovation Challenge organized by the UW Foster School of Business.

$22,500 awarded to clean technology winners

Teams who won the 3rd annual University of Washington Environmental Innovation Challenge invented solutions to some of the world’s most pressing environmental issues. Wind energy. Electric car improvements. Biomass energy. Water purification. Algal biofuel efficiency. The 2011 event also had a range of other clean-tech innovations with 17 teams from Washington state universities (UW, WSU, WWU and SPU) competing. Undergraduate, graduate and PhD students from engineering, business, economics, philosophy and a number of other disciplines joined forces to tackle the environment.

VoltaicGrand Prize of $10,000 = Voltaic

A group of UW undergraduate engineers and business students created an electric vehicle modular drive train that can replace drive trains of gas-powered engines in existing models. The electric module can be customized to fit inside any car and the team displayed a Honda outfitted with its prototype electric engine to show how it powers the car.

2nd Prize of $5,000 = PotaVida

This UW PhD team (an electrical engineer, bio-engineer and policy analyst) created a device that measures water quality with a reusable, solar-powered electronic indicator for monitoring solar disinfection of drinking water. Their inexpensive indicator won a $40,000 design award last year and will be field tested in Bolivia this summer. PotaVida is advised by experts at PATH and Microsoft as well as UW professors.

Three honorable mention prizes of $2,500 each went to other UW interdisciplinary teams. Pterofin invented an affordable, more versatile alternative to wind turbines; the new device is lighter than current wind technology and harnesses wind energy at lower wind speeds. BioTek has a patented and patent-pending suite of tools to help optimize and scale the growing algal biofuel industry; their instruments and software are low-cost and field-ready. C6 Systems created a novel system to turn woody biomass into charcoal (or biochar) at forestry sites; their biochar can be sold to heating/electric plants or used as soil enhancement.

Starbucks VP of Sustainable Procurement Sue Mecklenburg, one of many business, science and venture capital judges at the event, said, “It just gets better every year.”

“The Environmental Innovation Challenge is supposed to be more than a university-level science fair. The goal is to be able to take these ideas into a real, revenue-generating business,” said James Barger, UW undergraduate mechanical engineering student who serves as VP of finance for Voltaic.

The UW Environmental Innovation Challenge is sponsored by the UW Foster School of Business Center for Innovation and Entrepreneurship, UW College of Engineering, UW College of the Environment and UW Center for Commercialization.

Clean technology: the next industrial revolution

Guest post by Trenten Huntington, UW Foster School of Business MBA student

I recently had the opportunity to interview US Representative Jay Inslee (WA-01) about his thoughts on clean technology and the economy. The timing for this was perfect, as we get set for the third annual University of Washington Environmental Innovation Challenge. As student chair of the Challenge, I realize how solutions to the environmental problems we face require the support of our elected leaders.

As an MBA student interested in entrepreneurship and clean-tech, I feel like I have limitless opportunities to change how we interact with the planet. After speaking with Representative Inslee, I see that the private sector working alone may not have the resources to enact the change we seek. With this in mind, it’s good to know that people like him are working on energy independence and sustainable development for Washington State and the nation.

Watch the video of highlights from my conversation with the congressman.

If you’d like to join us on March 31, 2011 for the UW Environmental Innovation Challenge, please RSVP soon to Pam Tufts.

Trenten Huntington is a full-time MBA student at the Foster School of Business specializing in environmental management. He is the first-year representative for Net Impact and is an active member of the Foster community. Originally from Los Angeles, Huntington is passionate about minimizing our environmental impact through business.

Video: Clean energy trends and challenges

Wind power. Natural gas. Hydro power. Solar power. When Puget Sound Energy President Kimberly Harris spoke with University of Washington Foster School of Business alumni, students and faculty about clean energy recently, she was also speaking with her customers.

Puget Sound Energy is the 2nd largest owner and operator of wind power in the United States and the utility’s Green Power Program was named one of the US Department of Energy’s “top 10” renewable energy programs in the nation. The Washington-based company continues to look for new ways to address energy efficiency, smart grids and power Washington residents and businesses with heat and electricity. While offering a public service and being heavily regulated, Puget Sound Energy also operates like a business, focusing on customers, return on investment, return on energy, operations management and technology innovation.

What challenges and opportunities face our energy suppliers? How can we as consumers, communities and businesses contribute to clean energy and energy efficiency? What is the future of energy? Watch this 7-minute video of excerpts from Harris’ clean energy lecture.

Click on the image below to watch video.

Kimberly Harris was one of UW Foster School of Business Dean Jim Jiambalvo’s guest speakers at the annual Leaders to Legends Breakfast Lecture Series, which include notable leaders in an array of industries from greater Seattle and around the country.

Let Climate Solutions be part of your business solution

Guest blog post by Rita Brogan, CEO of PRR

RitaBroganWe all know the song, “I get by with a little help from my friends.” Building a business is all about relationships.  The conundrum of many minority-owned businesses is how to build those relationships with people for whom there is no history of social interaction. 

What do you have in common with successful and established business people in the emerging green economy? Plenty. Fundamentally, you share a mission and a commitment to a better and healthier planet. This provides a common cause that can only strengthen with broad and diverse support. Many of the most exciting companies in the local clean energy economy are minority-owned or have key managers from the minority community. And there are opportunities for every type of business.

It’s easier than you think. 

I recently had a chance to chat with Ross Macfarlane who is the senior advisor for business partnerships at the Seattle-based organization Climate Solutions. He observed that, “Global warming is a fundamental issue of our time. The transition from dirty energy to clean energy is happening.  It is now not a question of whether we will make this transition, but whether Northwest businesses can lead in attracting jobs and finding profitable opportunities.” He added, “We are working with businesses, environmentalists, government and public interest groups to lead that transition.”

Climate Solutions offers a range of educational, business support and policy advocacy programs.  They also work with other coalitions to advance the fight against global warming. He offered some interesting tidbits of information:

  • The “Business Leaders for Climate Solutions” network of more than 800 business executives and entrepreneurs is a way for those who share a common mission to lead rather than follow to engage on policy, education and networking.  Membership is free, and the Climate Solutions website posts a calendar of events of interest.
  • Many other great organizations partner closely with Climate Solutions and also provide opportunities.  For example, NW Energy Angels provides opportunities to network with potential  investors and get additional tips about how to get financing. Local businesses should also check out the Clean Energy Committee of the Greater Seattle Chamber of Commerce, which is working to boost participation by minority businesses in these opportunities. 
  • Climate Solutions authored a report that highlights many of the most important opportunities in this sector: “Carbon Free Prosperity 2025.” This report identifies some of the  most promising business-development opportunities that will be in the fields of energy-efficient green building design,  smart grid and information technology, advanced biofuels and biomaterials and clean energy.  A statewide effort, the Clean Energy Leadership Council, will be completing a report later this fall that highlights key sectors and outlines an action plan for making this a more robust part of our economy.

In the meantime, Climate Solutions continues to advocate on the policy side for new financing options, revolving loan funds and stimulus-related resources for green businesses.  It wants to hear from businesses what will help create jobs and drive investment in this sector.

The key to success?  Make sure that you are providing as much to your business relationships as they provide to you. Climate Solutions provides an opportunity for you to contribute by helping lead the way to a green economy.

Rita Brogan is the CEO of PRR, a public affairs and communications firm based in Seattle that is nationally recognized for its work in social marketing, public involvement, and community building. PRR is one of Washington’s 50 largest minority-owned businesses. Brogan was a recent recipient of the Foster School’s Business and Economic Development Center Asian/Pacific Islander Business Leadership Award. She writes the BEDC Brogan blog series twice a month, focusing on green economy issues with an emphasis on ways that businesses owned by people of color or women can create a competitive advantage.

Urban Enterprise Center: advocating for multiculturalism AND sustainability

Guest post by Rita Brogan, CEO of PRR

RitaBroganWhether you belong to the Urban Enterprise Center (UEC) or not, you benefit from its programs and vision. Established in 1993 as the multicultural business arm of the Greater Seattle Chamber of Commerce, its focus is to build and nurture cross-cultural economic relationships for the benefit of all.

At the UEC sustainability is considered as an ethical and systemic response to the type of fragmented thought in the “old” culture that traditionally allowed people to marginalize and abuse resources without considering impacts on the whole planet.

The UEC applies this holistic thinking to business and economic development with educational resources, job skills training, business literacy, multicultural marketing, cross-cultural business development, policy advocacy and personal development.  “We can help folks to focus on specific job skills, training and knowledge for a career or to establish a green-oriented business,” says Dr. Skip Rowland, executive director.

Dr. Rowland explains, “The whole civil rights issue is about reducing the marginalization of people, because doing so damages our whole society. We need to also think about how marginalized thinking damages our air, water and land.”

The UEC has formed strategic partnerships with scores of organizations that include Enterprise Seattle, Prosperity Partnership, and scores of multicultural organizations.  UEC makes connections by raising awareness of minority-owned businesses and helping businesses expand their customer bases to multi-cultural markets.  Currently, the UEC has about 12 committees of volunteers who focus on a range of issues relevant to communities and businesses of color.

“The act of being green reminds us of a way of thinking about how life on the planet is meant to be lived,” says Dr. Rowland.  “Green is where the economy must go to sustain our planet.” For more information about the Urban Enterprise Center, call 206.389.7231.

Rita Brogan is the CEO of PRR, a public affairs and communications firm based in Seattle that is nationally recognized for its work in social marketing, public involvement, and community building. PRR is one of Washington’s 50 largest minority-owned businesses. Brogan was a recent recipient of the Foster School’s Business and Economic Development Center Asian/Pacific Islander Business Leadership Award. She writes the BEDC Brogan blog series twice a month, focusing on green economy issues with an emphasis on ways that businesses owned by people of color or women can create a competitive advantage.

The ABCs of LEED

Guest blog post by Rita Brogan, CEO of PRR

RitaBroganIt is almost impossible these days for there to be a discussion about building or development that does not include discussion of LEED, an internationally-adopted third party certification of environmental excellence in metrics related to energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, stewardship of resources and sensitivity to impacts.

LEED, which stands for “Leadership in Energy and Environmental Design,” was initiated by Robert Watson in 1993 to:

  • Define “green building” by establishing a common standard of measurement
  • Promote integrated, whole-building design practices
  • Recognize environmental leadership in the building industry
  • Stimulate green competition
  • Raise consumer awareness of green building benefits
  • Transform the building market

Although it is not the only certification system for sustainability, it is certainly the best known. With the broad-based efforts of the US Green Building Council, LEED has become the global sustainability certification standard for everything from building design to interiors to whole neighborhoods.  And, oh yes, for people, too! 

Increasingly, public agencies are requiring or incentivizing compliance with LEED standards in new construction. In addition, many believe that LEED accreditation of buildings and neighborhoods offer a real market advantage for people who want to live and work in healthy, environmentally-responsible settings.

Individuals can become accredited as either LEED Green Associates or LEED APs through a program administered by the Green Building Certification Institute. The Institute offers educations and seminars, and certifies environmental expertise through a testing program. 

LEED certification can open doors to the green economy for minority entrepreneurs in architecture, construction, planning, engineering or design. It represents official recognition of expertise in sustainability from the industry, and it is a way for you to become current with state-of-the-art business practices in the new green economy.

Rita Brogan is the CEO of PRR, a public affairs and communications firm based in Seattle that is nationally recognized for its work in social marketing, public involvement, and community building. PRR is one of Washington’s 50 largest minority-owned businesses. Brogan was a recent recipient of the Foster School’s Business and Economic Development Center Asian/Pacific Islander Business Leadership Award. She writes the BEDC Brogan blog series twice a month, focusing on green economy issues with an emphasis on ways that businesses owned by people of color or women can create a competitive advantage.