Category Archives: Minority Business

Colours By Design | reflections on the Business Certificate Program

Patty Maggard Prediletto, owner of Colours By Design, an interior design firm based in Yakima, Washington, reflects on the value of the Business Certificate Program offered by the Consulting & Business Development Center. This program wrapped up this May with more than 100 graduates since January of 2015.

Patty_PhotoMy name is Patty Maggard Prediletto and my business is Colours By Design.  As a sole proprietor of a home-based interior design business, I was surprised when the Consulting & Business Development Center asked me to tell the story of my company.  My initial thought was that a larger firm, due to their higher number of employees, crews, and supervisors to manage would make a better story about the impact of this program.  Then I realized just how diverse the mix of my fellow classmates was in the Business Certificate Program.  These included owners of small businesses (like mine) as well as employees from large companies.  I’ve come to realize that although we have different perspectives on business, the tools that we learned can help us all in different ways.

I may not have a staff or a board of directors, but I do have clients and subcontractors that I work with; I make decisions with and for my clients on a daily basis; and I have to brainstorm how to approach a project and how to make snap decisions to keep jobs flowing.  It doesn’t matter how big or small your business is.  We all work on the same principles, we are here to make a profit, and I’ve realized through the BCP that companies both big and small use the same tools to accomplish these goals.

BCP teaches three major subjects: marketing, management, and finance & accounting.  Here are my takeaways that I was able to bring back to Colours By Design.

Marketing: I know my name is long, but that is part of my brand.  I was Maggard for the first 20 years of my career and built up that name recognition.  When I remarried I knew I needed to keep that name as that is my brand and how I am known.  This class has helped me to put that into focus and helped me to better understand how important identity or branding is.  I knew that branding was important but BCP showed my why.

Management: When I am dealing with a couple, many times there are differences of opinions and tastes. It is my job to bring both sides together and come to a decision that everyone is happy with.  I joke that I have a marriage counseling degree!  With this course, I now have more tools in my toolbox to help me mediate the decision-making process.

Finance & Accounting: I have written a business plan and I readily admit that I am more creative than a financial whiz.  However, I know it is a very important part of any business to have an understanding of how money flows and how to adjust to changes.

I would like to thank Domex Superfresh Growers for bringing the UW Foster School of Business to our community.  I found the instructors were very engaging and entertaining.  The teamwork exercises were fun, creative, and really helped me understand the concepts.  It doesn’t matter what size your business is, this course is for all businesses, large or small like me.

2015 Undergraduate Consulting Challenge

Big Time Brewery owner Rick McLaughlin with winning student team from South Seattle Community College – Louise Bayona, Amber Jiang, Gosay Mohammed and Aliya Zhaxylykbayeva.
Gargoyles Statuary owner Gayle Nowicki with winning student team Jeremy Santos, Anthony Li, Emmeline Vu, and Jennifer Louie.
Panache206 owner Elizabeth Morris with colleagues and winning student team Ataur Rahman, John Tran, Alan Cai, and Anthony Shen.

On Friday, May 8, the Consulting and Business Development Center hosted the Undergraduate Consulting Challenge, pairing three local small businesses – Big Time Brewery,  Gargoyles Statuary, and Panache206 with teams of students who were given a week to create a plan that would aid in the growth and development of each client.

Approximately 60 students formed teams of three or four to research and analyze the companies in order to develop recommendations to present at the competition.  For the first time, the Consulting and Business Development Center extended the invitation to compete beyond UW to business students from community colleges throughout the state. South Seattle College and Yakima Valley Community College each sent four students to compete in the challenge – with the South Seattle team winning first place for their recommendations to Big Time Brewery!

Each student team presented dynamic ideas and data to the business owners and panel of  judges from event sponsors Key Bank and Target as well as professionals from  Community Sourced Capital, Crown Moving, PaintBox Labs Media Group and Project Management Institute who volunteered their time and expertise. Following the presentations, all attendees gathered in Deloitte Commons for a celebratory lunch and networking opportunity for students, business owners and professionals. After lunch the winning teams for each business were announced and each winning team member received a $200 gift card prize.

Congratulations to all involved with the 2015 spring Undergraduate Consulting Challenge!

For information about the next Consulting Challenge email: Consult1@uw.edu

Thank you to James Dennis Professional Photography

Minority Business Hall of Fame 2015

On April 21, the Consulting and Business Development Center had the honor of hosting the Minority Business Hall of Fame and Museum (MBHF) for the second year as MBHF inducted five new members into the prestigious Hall of Fame.

image7

MBHF has been acknowledging trailblazers in the area of minority businesses as honorees since 2005, and this year marked a significant step towards creating a global community when the first international honoree, Dr. Jan Neissen, was inducted into the Hall of Fame and Museum.  In his acceptance of the award, Dr. Neissen eloquently spoke about his study of American systems of minority supplier development and his efforts throughout his career at implementing the same ideals in Europe.  He cited fellow honorees Anthony Robinson and Ralph Moore as influencers in his work both through their participation in the civil rights movement in America and their continuing work as proponents of equal opportunities both in the US and internationally.

Another significant induction was the late Billy Frank Jr., member of the Nisqually Tribe, who was represented by his son, Willie Frank. Billy Frank Jr.’s life work led directly to the growth of

image14business opportunities for Native families and for tribes across the U.S. From family-owned fishing businesses to tribally-owned hatcheries and fish processing plants thousands of jobs for Native and non-Native people have been created affecting the business community both here at home in Washington state and across the nation.

This year, the honorees became more than just pictures on the wall when UW Foster undergraduates were given the opportunity to meet these trailblazers face-to-face and interact with the honorees in a special lunch panel. During this luncheon, the inductees shared about their work and their lives as well as the wisdom they had to impart to the students as they move forward with their careers.  After participating in the luncheon Lillian Mitchum, a senior at Foster studying operations and supply chain management, said, “It was encouraging to hear the stories of the honorees; where they started out, how far they have come, and how much they have accomplished during their journey.”image8

When asked about what the next generation of leaders should be focused on in moving towards diversity and equal opportunities for businesses inductee Bill Imada encouraged students to know their own background and stories and to, “share those stories with one another and engage.”

All are invited to come and share in the stories of this year’s nominees on display in the Mackenzie Hall Lobby.

 

Consulting and Business Development Center presents Corporate Partner Award to Microsoft

minority business awardsThis post was written by Jennifer Bauermeister, Assistant Director of the Consulting and Business Development Center.

As we get ready to celebrate our center’s 20th anniversary we’ve reestablished a tradition that we started in the 1990s to recognize our corporate partners who have made a difference in our work.

We presented our 2014 Corporate Partner Award at our 2014 UW Minority Business Awards Banquet earlier this month to Microsoft.

Microsoft has been a key strategic partner in growing the Consulting and Business Development Center into a national center of excellence. As early as 2007 Fernando Hernandez, who is Microsoft’s director of supplier diversity, began helping us to develop the Minority Business Executive Program. This week-long executive education program is designed to accelerate the growth of minority-owned, women-owned, and other diverse businesses that are supply chain partners of major national and multinational corporations. Microsoft has sponsored 20 businesses to this program.

In 2008, Microsoft hosted the center’s 2nd national research conference that focused on diversity in business issues.

In 2011 Microsoft hosted the annual summit for the Billion Dollar Roundtable. The BDR is an association of 20 corporations that spend at least $1 billion annually with minority- and women-owned businesses. Fernando Hernandez, who by then was on the Center’s Board, invited me to speak at the summit.

Fast forward to this year, and we can see the results of this work as the Minority Business Executive Program drew 30 participants from seven states as well as the Philippines and the Dominican Republic. This program is just the second executive education program to be endorsed by the National Minority Supplier Development Council and is just the 3rd of its kind in the US.

Earlier this year the center became the official research partner for the Billion Dollar Roundtable where it provides data to grow the effectiveness of corporate supply chain efforts in diversity.

Microsoft has been an invaluable partner in helping us to become a national center of excellence in developing businesses in under-served communities and in advancing student careers.

Having a real impact

Gabriel Heckt (BBA 2016) reflects on his experience as a summer student consultant with the UW Consulting & Business Development Center.

One of the most unique aspects of the Consulting & Business Development Center’s Summer Consulting Program, and one of the reasons I’m most grateful for having participated in it, is the amount of true creative freedom and independence that is given to  each summer consultant. When I was first reading the description for the position, which outlined a student simultaneously consulting with three small businesses and personally constructing recommendations that would really improve them, I was skeptical. Most short-term business opportunities for students that I had heard of up to that point seemed to involve repetitive grunt work without much room to manage oneself or have a real impact.

Student consultant Gabriel Heckt (BBA 2016) with client Tonyia Smith, owner of Silver Slice Bakery in Seattle.
Student consultant Gabriel Heckt (BBA 2016) with client Tonyia Smith, owner of Silver Slice Bakery in Seattle.

What I experienced this summer was widely different from that perception. As the first few days of orientation began to wrap up, I realized that each student consultant would be individually responsible for their businesses, and the strategies we would eventually present would be all our own. I had to build everything from the ground up: outlining my own projects, carrying out my own research, and forming my own recommendations. I received excellent training and ongoing support from the center and a professional consultant advisor, but ultimately the finished product that would be used by the companies would be my creation. Although this created considerable pressure to create effective recommendations that could be actually used by the companies, the reward of having a real, tangible impact on these small businesses was immense, and is another reason why this program really stands apart from others.

This summer I worked with a gluten-free bakery, a specialty hair care salon, and a clothing boutique, all with their own diverse backgrounds and challenges. I really enjoyed connecting with all of these businesses and getting to know the owners over the course of the program. Working with real people and their livelihoods required my best work to deliver solutions that really addressed the challenges outlined at the beginning. It was incredibly satisfying to hear these owners excited to put the strategies I had created into effect in order to help their businesses.

The wide range of challenges presented to me over the course of the summer pushed me to expand my knowledge of business and step outside my comfort zone. The fact that I had to simultaneously construct a public relations campaign, recreate a website, and streamline a business’s infrastructure meant I was constantly learning new skills, testing new strategies, and improving my time management by leaps and bounds.

The Summer Consulting Program was an amazing opportunity that I recommend every business student apply for. The combination of extensive responsibility, positive pressure to improve, and the tangible impact of my work really made it the most significant experience of my undergraduate business career thus far, and a key part of my journey to becoming a professional consultant.

Congratulations 2014 Rotary Club of Seattle scholarship recipients

For the last 17 years, members from the Rotary Club of Seattle have mentored students from the UW Foster School of Business in their work to grow companies in underserved communities or those owned by people of color and women.  Nearly 2,000 UW business students have benefited from the mentoring they’ve received.

RotaryScholarship2014
2014 Rotary Club of Seattle Scholarship recipients (left to right) Jonathan Matson, Kelly Butler and Simran Singh.

This Program, provided by the UW Consulting & Business Development Center, also awards scholarships to participating students, which is funded by the Rotary Club.  The UW Consulting Center congratulates the recipients of the 2014 Rotary Club of Seattle Scholarship.

Kelly Butler, Senior
Studying Business Administration

Ellen Chang, Senior
Studying Philosophy 

Jonathan Matson, Senior
Studying Operations & Supply Chain Management

Simran Singh, Junior
Studying Information Systems

This year, more than 25 Rotarians volunteered nearly 900 hours of mentorship to students and their business clients.  This resource is vital to the success of our students’ work as they provide consulting services to their clients.

“The program offers a unique opportunity to work through ambiguous problems and develop creative solutions.  The stakes are significantly higher when your work has a real impact on real business,” states Jonathan Matson, whose student team consulted a local acupuncture company.

Jonathan’s Rotary mentors helped his team create a marketing plan for their client.  “The added dimension of managing a client relationship is another aspect that doesn’t exist in most of the work we normally do as students. This made the program much more rewarding from a student perspective”

“This is what makes this program a great learning opportunity!” explains Ellen Chang.  “You never know what to expect. Yet with the help from our mentors and advisors, we came out feeling comfortable to deal with uncertainty and a versatile working environment.”

Scholarship recipients were selected by their ability to demonstrated exemplary performance in the areas of team leadership, multicultural/cross-cultural communication, and application of business strategies for their client.

“This program can be thought of as a quarter-long internship,” says Simran Singh.  “When I go into job interviews today, I use this experience to showcase my skills in leadership, critical thinking, and ability to work within a team.”

Kelly Butler’s team helped develop a branding strategy for a local grocery store. “The UW Consulting Center offers an experience unlike any other offered at the Foster School. Students are given the opportunity to witness the struggles of business in the real world and are taught to think on their feet, dealing with day-to-day uncertainty beyond any case study or homework assignment. This program takes the material that other courses have taught in a vacuum, and applies it to reality; real people, real money, real risk.”

Minority Business Hall of Fame and Museum opens

Fred Canady and John F. Robinson
Fred Canady and John F. Robinson

On May 13 the Minority Business Hall of Fame and Museum was unveiled at the UW Foster School of Business Center for Consulting and Business Development. The Hall of Fame, founded in 2004 by the National Minority Business Council and the Minority Business News USA, recognizes trailblazers who have built minority-owned businesses across the U.S. Since its inception, more than 50 people have been inducted.

In 2013 the Hall of Fame board approached the Foster School and Professor and Dean Emeritus William Bradford, who was inducted into the Hall of Fame in 2013, with a request to collaborate on the exhibit. Fast forward to almost a year later, a partnership between the Hall of Fame and the Foster School has been established. The exhibit is housed on campus in Mackenzie Hall and was developed in partnership with the Center for Consulting and Business Development, which has been helping minority-owned businesses succeed for the past 19 years.

Provost Ana Mari Cauce
Provost Ana Mari Cauce

At the grand opening of the Hall of Fame, Foster School Dean Jim Jiambalvo said he was very pleased the Foster School and the Center for Consulting and Business Development were able to form this partnership with the Minority Business Hall of Fame and Museum. UW Provost Ana Mari Cauce said the Hall of Fame, along with the Office of Minority Affairs & Diversity, the UW Samuel E. Kelly Ethnic Cultural Center and the Intellectual House, scheduled to open in March 2015, represents the UW is committed to building a diverse community open to everyone. Washington State Representative and Foster alumna Cindy Ryu (MBA 1983) said the Hall of Fame signaled there are opportunities for everyone. She also cited the Washington State Dream Act (REAL Hope Act) as one of the most important pieces of legislation to pass because it makes college possible for people who are not legal citizens and creates a more diverse learning environment at higher education institutions in Washington.

John F. Robinson, founding board chair of the Minority Business Hall of Fame and Museum, said that for the past nine years they have always wanted to find a home for the Hall of Fame and he was pleased it was able to be here at the Foster School. Then Fred Canady, chair of the Hall of Fame, introduced the newest inductees. Two of the five 2014 inductees are from the Seattle area: Firoz Lalji, co-founder of Zones, an IT company, and the founders of Liberty Bank, which was started in the Central District of Seattle in 1967 by business leaders who wanted to make more banking services available to minorities. The other inductees are Charles Timothy Haffey, former VP of corporate purchasing for Pfizer; Don McKneely, founder, chairman and CEO for MBN USA and Business News Group and co-founder of Billion Dollar Roundtable; and Margaret Z. Richardson-Wiley, former executive director of National Minority Supplier Development Council.

Yonas Seifu
Yonas Seifu

The grand opening concluded with Foster MBA student Yonas Seifu. He shared how mentoring and seeing African Americans in the engineering field, the career path he pursued as a high school and college student, shaped his career. He ended the talk by referencing the African proverb, “It takes a village to raise a child.” And he said, “The Minority Business Hall of Fame and Museum is now part of the Foster School of Business village.”

Helping businesses reach their potential: Business Certificate Program

Ryan Mathews, principal at Fulcrum Environmental Consulting based out of Spokane and Yakima, Washington, reflects on the value of the Business Certificate Program offered by the Consulting & Business Development Center.

At the heart of Fulcrum’s values are our people. Our staff is our key asset, and our people are one of the most important things our company can invest in. This is the message driven home by the instructors of the six-week Business Certificate Program here in Yakima. Instilling trust and developing our staff, and how we lead teams or promote teams from behind, is very critical to our business success.

Business Certificate Program

Fulcrum Environmental Consulting consists of nine staff based out of our Yakima office and seven in our Spokane location. Our objective as managers is not to pit one of our offices against the other; rather, we term our company as a team to encourage performance. It’s us as an organization that is successful as we service our clients, as we try to provide answers to a school district who is experiencing flooding issues, or to a client who is just embarking on a construction project and realizes that they have all the wrong materials. We are about solving problems, and we achieve success as a team. Our team is developed to go out and solve these problems together. So, as you look at your staff, this is one of main ideas I encourage you to take away from this course. Success is about building your team to solve your clients’ needs more effectively.

The Business Certificate Program has provided us with the fundamentals and methodologies to unlock our company’s potential. For instance, our Board of Directors met recently to discuss our service area’s needs. One of the services Fulcrum offers is testing paint for the presence of lead—a serious health issue, especially for small children whose cognitive development can be severely harmed by lead poisoning. A new technology has been developed to assist in detecting lead paint, and we knew that investing in this technology was vital. Knowing we would need to spend about $20,000 in equipment costs and another $20,000 in training expenses, we reviewed the fundamental tools in the decision making process the instructors of this program taught us. Tools such as anchoring and framing our biases, helped us position our arguments on whether we needed to purchase this technology based on what are competitors are doing and what we could lose if we did not invest in this market. We conducted a financial analysis on this technology purchase to ensure it was a viable and profitable decision for our company, comparing cost vs. lease perspectives and even discussed abandoning the service area. Following our decision, we began to examine the ways in which we could improve our marketing plan to reach our target market and differentiate ourselves from our competition.

The Business Certificate Program is not only for business owners. The program can provide the management skills your staff needs to achieve your company’s growing goals. I am the sixth person from Fulcrum to attend the UW Business Certificate Program, and access to this type of continuing education will be the key to our company’s success.

Learn more about the six-week Business Certificate Program courses offered in Seattle, Yakima, the Tri-Cities, Spokane and Everett year round in English and Spanish.

Living your academia: marketing/management 445 class for undergraduates

Senior Ivette Aguilera reflects on her experience in the Marketing/Management 445 Class and Student Consulting Program.

Ivette Aguilera with Bill Low
Ivette Aguilera, BA 2014, with Bill Low, her Rotary Business Mentor at the Rotary Club of Seattle luncheon.

Throughout my time in Foster, I have lived through so many incredible experiences, including two study abroad opportunities to China and India, where I was able to see and experience major business practices that were very different when compared to the United States. I have also interned with PricewaterhouseCoopers, one of the Big Four accounting firms worldwide, and this coming summer will be my third summer internship with them.

Growing up, I first wanted to be a doctor.  I pictured myself analyzing patients, checking their symptoms, figuring out the root of their problems, and of course finding their cure. After watching shows like Grey’s Anatomy, House, and other medical television shows I realized that the concept of helping others was fantastic, but the idea of having physical contact with my patients was not so much—yet I still wanted to become a doctor and that is when consulting became a true interest of mine. My patients would not be human beings, but companies; I would not be checking for common colds or flus but for holes in company’s’ operation systems and pitch marketing plans to execute. I would be the doctor for businesses, Dr. Aguilera; which I believe has a nice ring to it.

Unfortunately, after multiple conversations with consultants, I soon realized that in order to be a great consultant you really need experience. It isn’t something you can’t pick up from a book; it is a learning process.  The Consulting and Business Development Center offers students the Marketing/Management 445 class that is specifically designed to help students develop the essential business skills by having them be consultants for a real life company. It is an opportunity to get real hands-on exposure and live your academia, instead of just reading about it.

Through this process I have learned how to interact with my client, how to manage a successful meeting, and I have gotten to know the resources of the University of Washington both on and off campus. One of our most valued resources being the Rotary Mentor assigned to each group. My team has the privilege of having Bill Low as our mentor, and I actually would like to take this opportunity to thank Bill for his mentorship. Just last week we were preparing a survey for our client’s customers.  Our team thought our survey had well thought out questions, but when we showed it to Bill he opened our eyes to see that the questions were way too broad.  In order to understand the client’s problems we had to develop much more specific survey questions. Let’s just say that from now on our team is thinking a lot more about the specific details for EVERY assignment.

As I said before, this coming summer I’ll be an intern with PriceWaterhouseCoopers’ Advisory Line of Service. At the end of the summer my performance review will determine if I get a full time offer starting January 2015. However, thanks to the Marketing/Management 445 class, I feel much more confident and prepared with what I am doing. What I’m learning this quarter will definitely give me a head start on my work this summer.

This class continues to challenge me in ways that significantly improve my consulting skills set. It has given me a chance to network with professionals who have passed down their wisdom, and more importantly it has allowed me to make mistakes and learn from them along the way. So thank you to the professors, the Consulting and Business Development Center, the mentors, and the Rotary Club of Seattle for allowing us, (the students) to make mistakes yet continue to learn from them.

Dean Emeritus William Bradford, seminal supporter of minority business development, takes a bow

Dean Emeritus William Bradford

Bill Bradford is not exactly a founding father of the Foster School’s Consulting and Business Development Center. But he could be called a funding father. A catalyst. And an author of the center’s inspiration.

Bradford was the Foster School dean who green-lighted the vision of Michael Verchot and Emeritus Professor Thaddeus Spratlan, and who provided the seed money to launch their plan to spur minority business development in the mid-1990s.

More significantly, perhaps, Bradford generated many of the groundbreaking studies of minority enterprise that provided the empirical foundation for the center’s aspirations.

“Early on I got the idea that if the US is going to maintain its economic status in the world, then it’s going to have to use all of its resources as best as possible,” says Bradford. “And if there is a set of people who are not systematically reaching their potential, then all of us stand to lose.”

For a career of major contributions to economic development among minority populations, Bradford was inducted this year to the Minority Business Hall of Fame—only the third academic to receive this honor.

Catalytic conversion

Bradford grew up in Cleveland, eventually choosing the academic life over the family business of ministry (his grandfather and father led Baptist congregations, as do two of his brothers).

He earned a BA from Howard University and an MBA and PhD from Ohio State in 1972. Prior to joining the Foster School, he was on the faculties of NYU, Stanford, and the University of Maryland Smith School of Management, where he also served as chair of the finance department and associate dean of academic affairs.

Bradford became the first African-American dean of the Foster School in 1994.

By the time of his Foster appointment, Bradford’s prolific research had already established him as one of the foremost experts on minority wealth creation and management, entrepreneurship and economic development in the context of minority-owned businesses.

When Verchot and Spratlan pitched a program that would leverage his (and others’) academic work by deploying student teams to accelerate the growth of small minority-owned businesses, Bradford was more than intrigued.

“My thought was that we are a public university,” he says. “So we needed to contribute not only to the Boeings and Microsofts, but also to small firms, and those firms in less economically developed areas. I didn’t know if the program was going to work, but there was a demand, and it was a way to connect with the community.”

Verchot recalls finding more than just a champion in Bradford. “What was exciting about Bill being appointed dean was that he brought with him 25 years of research and publishing on minority business development,” says Verchot. “He became a catalyst— someone who not only understood and supported what we were trying to do, but who had actually done some of the seminal work that we could refer to.”

Living legacy

When he stepped down as dean in 1999, Bradford was named the Endowed Professor of Business and Economic Development at the Foster School, an honor financed by a group of anonymous donors. That same year, what is now the Consulting and Business Development Center instituted the William Bradford Minority Business of the Year Award, the premier honor for minority-owned businesses in the state of Washington, based on revenue size, management quality and commitment to community.

Today Bradford continues to publish actively, shaping public policy and private sector practice. His current research investigates venture capital investment in minority-owned firms. He’s finding that such firms earn investors a higher average rate of return compared to the general population of venture-funded firms.

And he continues to serve on the board of a flourishing Consulting and Business Development Center, and as its faculty director.

“When we began, Bill’s knowledge stretched us to think bigger and further than we might have otherwise,” reflects Verchot. “Had he not been dean when we were just getting started, it’s hard to imagine the center even existing today.”