November Session: Marketing and Branding
The scene: After a morning of guest lectures on the topic of marketing, a new client enlists your teams’ services in developing a marketing strategy for their business…and they want you to present it by the end of the day. For the students in YEOC, this is the November 2014 session. Led by YEOC Mentor Skyler Rodriguez, students were divided into groups and tasked with coming up with a marketing strategy for a unique animal café. Having just attended a lesson in developing a marketing plan from YEOC Mentor Midori Ng as well as a guest lecture from Razorfish Strategy Associate Chike Ume, the students were all set for the task.
See photos from the session below:
December Session: International Experience
With YEOC passports in tow, students traveled from classroom to classroom, learning all about the different study abroad options that Foster has to offer. When the activity ended, they all gathered in Shansby Auditorium to hear from EY Dallas Managing Partner Advisory Thear Suzuki. During her time at the podium, Suzuki discussed international experiences and the importance of having a “global mindset.” After the keynote, students participated in a cultural showcase complete with discussions on current events in Ferguson, Missouri the All Students Count Act and international dances.
See photos from the session below:
This blog post is a part of a series focusing on monthly YEOC student activities. Visit the YEOC page to learn more about the program.
With the holiday season officially upon us, what better way to celebrate than with a Foster re-telling of a Dr. Seuss holiday classic? Be sure to follow along with the lyrics (posted below) and don’t miss the special cameo from our very own Dean Jiambalvo.
Every student at Foster liked business a lot…
There’s time for much study, but suddenly there’s NOT!
For Winter is Coming and with it vacation,
But first survive finals with much caffeination.
Supply and demand curves a theorem by Bayes,
Four P’s and five forces, they’re all in a daze;
Then everything’s done thus a change in the mood–
Time for skiing and sleeping and much gratitude…
…For PACCAR and Dempsey halls, and our dear mentors,
B of A and Eastside Executive Centers
Our holiday wish for a brand new “Mackenzie”
Is only because of the Foster growth frenzy.
Our grads go to work at the best places really
From Amazon to PATH to Starbucks to Zulily!
Oh the places we study, research, teach, and work
Cast out ghosts of Balmer with a satisfied smirk.
Heading out we may chance upon Pete Dukes, the Prof
For whose kindness and wisdom we all say, “hats off!”
There’s teaching award maven Jennifer Koski
And Sefcik, Accounting’s own Big Lebowski,
Look: Ed Rice, Frank Hodge and Deborah Glassman!
Plus Xiao-Ping… Dawn Matsumoto… Thaddeus Spratlen;
Foster faculty’s A-plus for research AND for teaching
So we shoot for the stars—and we’re not overreaching
Our business community’s vibrant indeed;
Our students? Work ready and all set to lead.
And they’ll LEAD! And they’ll LEAD! And they’ll LEAD
LEAD! LEAD! LEAD!
Yet there’s still something for their advancement they’ll need.
A text, if you will, of no small erudition
Available now in a new fifth edition
For business success is not mere intuition!
They’ll come back next month. We shall help them succeed.
Then they’ll read, and they’ll read, and they’ll read
READ! READ! READ!
If our rhyme’s turned out badly, we ask your forgiveness,
With warm holiday wishes from the Foster School of Business.
Over 300 University of Washington Foster School of Business undergraduate and MBA students studied or interned abroad last year. These photos and short descriptions are a small taste of the transformative educational experiences these students have each year. The UW Global Business Center held a competition for the best student photos in two categories: Foster Abroad and My Global Lens.
1st Place Foster Abroad: Hitchhiking in George Town
Experience abroad: Jeremy Santos, Foster School Exchange Program at the National University of Singapore. “Studying and living abroad gave me the opportunity to see, hear, and taste new things. The experience knocked me off my feet!”
2nd Place Foster Abroad: Dawg Pack in Prague - Our program contributed to the Lennon Wall in Prague by spray painting a W and showing our Husky spirit abroad.
Experience abroad: Jessica Gardner, UW CHID Program in Prague. “I spent 10 weeks studying abroad in Prague and visiting surrounding areas learning about how different groups and countries learn about history and how this represents who they are today. I immersed myself in Eastern Europe culture and felt that I gained a greater appreciation for different cultures and discovered how I want my business career to be internationally focused.”
1st Place My Global Lens- The Last Potter: This man was the last potter in his village, as his only son pursued a different career. I love how his grin shows how proud he is of his work!
Experience abroad: Alexandra McCarthy, Foster School Exploration Seminar in India. “Studying abroad in India was nothing short of amazing. I absolutely fell in love with the people and the culture. From their colorful clothing to breathtaking temples, India is by far one of the most beautiful countries I’ve been to.”
2nd Place My Global Lens – A Man and His Dog: It’s not every day that you get to wander through the mountains of Northern Spain. Even more rare is meeting this man who has lived in a stone hut in the mountains his whole life, swapping stories over the cheese he makes from the cows that roam nearby, using smiles to convey what my broken Spanish could not.
Experience abroad: Bonnie Beam, Foster School Exchange Program at the University of Navarra in Spain. “My time abroad has been challenging, awkward, hilarious, embarrassing and most importantly, has opened my eyes to things I would have not seen otherwise. I have been humbled by how much I have to learn and am extremely grateful for every single person who has taken the time out to teach me something new; from teaching me a simple phrase to showing me how to play pádel to divulging the secret to making the perfect roscillas, I am a better person because of it all and I owe it to the lovely citizens of Pamplona. I have realized that I will never stop learning as long as I continue in humility and take advantage of every opportunity that comes my way.”
Did you know that during the 16 day Munich Oktoberfest an average tent with 7,500 seats sells over 4 million euros worth of beer?
This weekend at the 2014 Holland America Line Global Case Competition, over 100 Foster School undergraduates grappled with how to increase the profitability and global reach of Oktoberfest, the world’s largest festival. The Global Business Center is pleased to announce that this year’s competition was a great success!
Teams played the role of outside consultants hired by the Munich Oktoberfest Organizing Committee to develop a strategy recommendation to increase profitability of Munich Oktoberfest. Teams spent 48 hours developing their background analysis, and on Saturday November 15th presented their recommendations to panels of community member judges. The top four teams were selected to move on to the final round.
After watching the final round teams present, the panel of six finalist judges determined a winner. This year’s deliberation was particularly challenging because each of the finalist teams had an insightful and innovative recommendation.
Team 2 members Zach Bickel, Erica Cheng, Michelle Hara, and Crystal Wang, were named the 2014 Holland America Line Global Case Competition Champion, and awarded $1,000. Their recommendation to increase profitability of Oktoberfest was to replicate the festival abroad, specifically in Munich’s Sister City, Sapporo, Japan. Their team determined through detailed analytics that a Sapporo Oktoberfest would prove successful due to existing infrastructure, socioeconomic factors and a strong cultural identity.
This year we had seven outstanding freshman teams participate in the ‘Freshman Direct Track’ of the competition, where only teams of Foster School freshman compete against one another. Judges were blown away by the extraordinary recommendations the freshman teams developed. The title of Freshman Winning Team and an award of $500 was achieved by Christopher Cave, Carly Knight, Jennifer Louie, and Molly Mackinnon. We are excited to see these students getting involved so early in their Foster careers!
The Holland America Line Global Case Competition is an introductory case competition and an exceptional learning experience for Foster School students. It provides an opportunity for students who have never competed in a case competition to ‘get their feet wet’. This year learning opportunities included a ‘how to approach a case competition’ training session, taught by Foster School faculty member Leta Beard, and a coaching round which provided teams the opportunity to get feedback on their presentation from business community and faculty coaches before presenting in front of the judges panel. Thank you to all of our volunteers who made the event possible!
Visit our website to find out more and learn how to get involved next year.
The Global Business Center would like to thank Holland America Line for their generous support of this unique educational event for Foster School of Business students. Holland America Line is a leader in the cruising industry and a longtime supporter of the Foster School of Business.
As an undergraduate, Lisa Dahlby majored in journalism and political science, but she had grown up in a family where business topics were discussed around the dinner table. She always knew she would pursue a career in business, so earning an MBA was a long-term goal. When the time came to go for a graduate degree, she decided to look for a part-time program that would allow her to stay actively involved in her career in advertising. The Foster Evening MBA offered not only a high-quality education, but a sense of community. She found professors welcoming and classmates supportive. Her experience at Foster has not only helped her broaden her knowledge of business and given her new skills to apply on the job, but also, she believes, has made her “a better citizen of the world.”
Earning an undergraduate degree in mechanical engineering was an important achievement for Kevan Brown, but he never planned to stop there. He sees pursuing an MBA at the Foster School as a way to develop business knowledge and skills and tap into Foster’s extensive alumni network, but also as a way to realize his potential as a leader. Outside the office and the classroom, Kevan has a passion for basketball. He’s using what he’s learning in the Evening MBA Program to pursue that passion through creating a recreational basketball league for working professionals. He’s building a business around something he loves while creating community and encouraging others to follow a healthy lifestyle.
Guest post by Zak Sheerazi, assistant director of career development, Undergraduate Career Services
On August 26 and 27, Foster Undergraduate Career Services took a group of students to San Francisco to visit seven companies. This group of Foster students consisted of finance/accounting majors interested in working in the Bay Area after they graduate.
Each company visit entailed an overview of the company and provided students the opportunity to network with company representatives. During this two-day trek we also had a San Francisco alumni networking night. Roughly 60 Foster alumni from the San Francisco area met up to network with each other and our current students.
Amy Li, accounting/finance major, had this to say about her experience on the trek, “It was a great opportunity that enabled students to have direct interaction with employers and to learn about their jobs from different perspectives. Communication is an essential skill in career development, thus through this form of networking event, we not only explored the diverse career paths we could choose from but also had the chance to build and present our personal brand.”
How does an undergraduate drama major end up in an MBA program? An internship with a theatre company introduced Graham Mills to the business side of the nonprofit sector, and piqued his interest in applying ideas and techniques from the private sector to develop more sustainable models for arts organizations. When he considered earning a graduate degree, an MBA was an obvious choice. Since enrolling in Foster’s Evening MBA Program, he has applied “thinking outside the box” not only to his work, but also to planning his future career. The knowledge, skills and network Foster offers has provided him with wide range of opportunities and the confidence to pursue them.
Chinu Randhawa, employed in real estate, had reached a plateau and decided to pursue further education as a way to explore options in her current field or other fields. When she enrolled in the Foster Evening MBA Program, she found an instant network among her classmates – active professionals with diverse career backgrounds. She also benefited from participation in Foster’s MBA Mentor Program. In her second year, she connected with a mentor who had changed careers several times and had applied her talents successfully in several industries. Entering the second half of her program, Chinu says the program delivered on its promise to supply her with “the three C’s”: competence, confidence and connections – a great foundation for the next stage of her career.
An undergraduate degree in marketing helped Allison Waddell launch her career, but she wanted to expand her knowledge base and gain the strategic perspective on business offered by a Foster MBA. Sharing experiences with, and learning alongside, a talented group of classmates at the Foster School keeps her motivated. The Evening MBA Program offers her opportunities to apply what she’s learning in her day job and in field study projects with other companies. Along the way, she has mentored fellow students, served in a leadership role with Foster’s MBA Association and bonded with classmates on a study trip to Brazil. For someone with a passion for people and a drive to lead, the Evening MBA Program offers plenty of room to grow.