Category Archives: University of Washington

Foster entrepreneurs bring “Swagga” to Husky nation

It’s official. Onesies are not just for babies anymore. 

Undergraduate students at the University of Washington Foster School of Business have invented—and are pre-selling—the “Swagga Suit,” a purple one-piece jumpsuit with a giant gold “W” across the chest… for grown-ups.

Foster’s entrepreneur student-founder Gillian Pennington (BA 2012) says, “We have gotten a lot of interest from UW alumni and have recently gotten more attention after being tweeted about by Jon Brockman.”

The adult onesie’s creation story: Earlier this year, a group of Foster students, led by Pennington, formed a company called SWAG (Sweet Washington Athletic Gear). They’re goal was to offer a different spin on sports fan apparel. According to the SWAG website: “After sitting in a locked room for a total of 13.5 hours we not only became good friends but we decided to produce jumpsuits… The sequence of events behind this decision is a little blurred but let’s just say things got weird and in the end here we are and here is our awesome product… The Original Swagga Suit!”

Will this bizarre unique fashion innovation sweep the world?

Seattle P-I has certainly noticed. So has Yahoo! Sports, NBC Sports, SB Nation, BuzzFeed and more other incredulous news outlets by the minute. (Doesn’t hurt that former UW basketball star Jon Brockman—now a Milwaukee Buck—was game enough to model the Swagga Suit in full flight).

Move over Snuggie. Huskies are bringing the Swagga!

Alumnus is Pirq-ing up the daily deals market

Maybe James Sun was never the hiring type.

More of a job creator, the 1999 BA graduate of the University of Washington Foster School of Business has been one busy entrepreneur since being the last contestant “fired” on national television by Donald Trump in the season six finale of “The Apprentice.”

Sun’s latest venture is Pirq, a clever twist on the buzzing “daily deal” industry that was pioneered by Groupon.

James Sun (Foster BA 1999) is a serial entrepreneurPirq’s innovation is a smart phone app that identifies instant deals offered by businesses—initially restaurants—near your location or destination. Simply activate the virtual coupon and redeem on the spot for up to 50% off the total bill. Instant gratification.

Sun says it’s a win-win. Customers pay no upfront charge, endure no waiting period, swallow no pre-purchased coupons that never get used. And businesses get the opportunity to offer more targeted deals and the flexibility to avoid being crushed by oversold daily deals.

“Pirq shifts the way we discover and get deals by letting our smart phones help us find instant, relevant savings wherever we are—in a way that benefits both consumers and businesses,” said Sun.

UW alumni exclusive deals

Pirq recently raised $2 million in venture capital funding and is expanding rapidly from its home market of Seattle. Sun, the company’s CEO, has been busy making exclusive partnerships with a variety of organizations. The newest is with the University of Washington Alumni Association, announced in May 2012.

UWAA members have only to enter their member number when downloading the free Pirq app to become eligible for exclusive offers unavailable to the general public. What’s more, Pirq will donate 10 percent of the proceeds from each member transaction to support the UWAA.

“Pirq is an innovative business founded by a UW alum, and it provides our members with relevant benefits they can access through their phones while generating support for the UWAA,” said UWAA executive director Paul Rucker, in an interview with GeekWire. “Members will absolutely enjoy saving money with Pirq and… we’re thrilled to be working with Pirq.”

Life after Trump

Given his adventures since “The Apprentice” wrapped, you’d be hard-pressed to argue that Sun would have been better off as a foot soldier in Trump’s gold-plated, real-estate empire.

After his televised dismissal, Sun leveraged his new-found celebrity to launch and host his own international TV show. “Sun Tzu: War on Business,” a co-production of the BBC, MediaCorp and CCTV, was broadcast in 20 nations across Asia in 2009-10. In each episode, Sun counseled motivated-but-struggling entrepreneurs on lessons from “The Art of War,” the iconic writings of the ancient Chinese general and philosopher Sun Tzu.

Returning to business of his own making, Sun founded GeoPage, a location-based search company that helps people find restaurants, hotels and attractions in their vicinity. GeoPage built the platform upon which Pirq now operates.

Sun also is an active angel investor and strategic advisor to a number of start-ups. He serves on the board of United Way of King County and the King County Scoutreach Program, as well as Seeyourimpact.org, an organization that solicits micro-donations to support children in the developing world.

Columns magazine recently named Sun one of the UW’s “Wondrous 100 Alumni,” and he recently judged the Foster School Business Plan Competition.

Top 5 tips for succeeding in a business plan competition

Guest post by Chris Rodde, CEO of SeniorHomes.com and 2012 UW Business Plan Competition judge

In April of 2012, I participated as a judge in the screening round for the University of Washington Business Plan Competition. I have never served as a judge before in this competition, nor do I have any personal start-up investing experience (as many judges do). However, as an experienced founder/CEO of a start-up, I have good experience to leverage as a judge. My start-up, SeniorHomes.com, is now in its fourth year. We’ve raised two rounds of financing from angels and institutional investors and now employ more than 25 people.  Based on my experience as a start-up founder and as a judge in this competition, I have a few tips for next year’s entrepreneurs.

My top 5 tips for entering a business plan competition:

    1. Don’t submit a plan until you have traction. My biggest surprise as a judge was the lack of traction demonstrated by many of the teams. Three of the six plans I judged didn’t even have a website. During the investment round of the UW competition, judges are asked to invest a hypothetical $1000. So the same mentality used by investors in the real world comes into play in the competition. Investors in the real world pick companies that have momentum and that demonstrate that they can execute. Execution is everything in a start-up and to stand out in a business plan competition, show more progress than your competitors. Simple things like having a website (even if it just says “coming soon”), a working prototype, a first pilot completed, or actual paying customers will go a long way to make you stand out. Customers using or paying for your product is particularly important as this will help eliminate unknowns and back up the assumptions in your business plan with real world data.
    2. Be complete. There are some critical things every business plan must cover. Make sure that you cover all of these things, even if briefly. There are tons of great sites out there with advice on what to include in a business plan so I won’t elaborate but only suggest that you find out who the current thought leaders are with regards to business plans and make sure you’ve covered everything. Two to three of the plans I read had critical elements missing.
    3. Write like a NY Times reporter. Write in clear, objective language and avoid unsupported claims. Investors pick teams in which they have developed trust. This trust begins with the words you put in your plan. Don’t sound like a playground braggart boasting about your future $1 billion business. Instead build your case piece by piece in an objective fashion using real data.  The key claims that you make in your plan should be well supported with evidence you’ve gathered through experimental learning or research.
    4. Market your team. Investors invest in people not plans. Several plans I read simply listed the names of the people involved, without any bio at all. This gave me no chance to get to know the team. Why should I invest in you? What makes you uniquely positioned for this opportunity? Showing personality is good.
    5. Find mentors to critique and edit your plan. There are two types of editors you should seek. First, and most importantly, find someone that has credibility in reviewing business plans and have them critique it for content and completeness. Find someone who won’t hold back on asking the hard questions. Judges will likely find these same weaknesses so knowing these in advance and doing something about them (even if you simply point the weakness out as a risk) will help inspire further trust that you have thought things fully through. Second, find someone who can help you with writing and tone (this being especially important for techie founders who may have floundered in English 101). A business plan is a marketing document for your business, so you need to ensure you are putting your best foot forward.

Good luck!

2012 Business Plan Competition innovations inspire

Business plan competitions are never just isolated, one-off events. Instead, not only do they help advance the participant innovations along their entrepreneurial paths, but such competitions also help identify overall trends and patterns. What we learn from watching changes in participation, the width and breadth of the ideas and the increasing professionalism of submissions over the years may also serve as an indication of where our economy is (or will be) heading and how prepared our emerging innovators are to address it.

As the University of Washington Foster School of Business’ 2012 Business Plan Competition gets underway, student co-chairs Alan Blickenstaff and Annie Koski-Karell (both MBA 2013) wrote a submissions review letter noting key developments. Letter excerpts:

The first submission I picked up from the daunting stack of papers in front of me described an innovative online service that would connect entrepreneurs seeking funding to would-be investors. Out of the gate, I knew I was in for a fun and inspiring time. Indeed, I was: the entries I reviewed ran the gamut from high-tech cooking tools to DIY veggie gardens in wooden boxes. Across the board, participants demonstrated a remarkably creative, savvy ability to pinpoint business opportunities among a myriad of industries. In addition to the plans addressing some of the more familiar sectors such as medicine and fashion, I was introduced to businesses in fields that I was completely unfamiliar with, including drone aircraft manufacturers and crowd-sourced charity funds. Before I knew it, the stack had disappeared. I came away brimming with excitement for this year’s competition, and more glad than ever for the privilege to be a part of it.

This year, 101 teams of students submitted their innovations, visions and start-ups to the Business Plan Competition. While most entrants classified their idea as a technology or consumer product, the ventures continue to blur the lines between industries. Current trends include a focus on food (15% of plans feature innovations to help you source, cook and enjoy your favorites), crowd-funding platforms, language learning tools, and creating social networks for motivational and educational purposes (such as getting in shape or learning to program). Additionally, 2012 sees environmental innovation infused throughout all categories with focuses on local, efficient and sustainable ideas. Not only does this year’s field represent a wide range of ideas, but the entrepreneurs are already getting their ventures off the ground; more than 25% of entrants have incorporated their venture, raising nearly $400K in combined seed capital and generating more than $120K of earned revenue thus far.

This year’s cohort of young entrepreneurs also represents an amazing range of northwest schools. Nine regional universities are represented with their innovations: Bainbridge Graduate Institute, Eastern Washington University, Evergreen State College, Gonzaga University, Seattle University, Seattle Pacific University, University of Washington, Walla Walla Community College and Washington State University. Additionally, several teams include partnerships across universities, including team members from UCLA, UC Davis, University of Montana, and University of Tokyo.

Follow the 2012 UW Business Plan Competition on Facebook, or search #UWBPC12 on Twitter. The competition is the largest Center for Innovation and Entrepreneurship annual event.

Clean-technology winners awarded $22,500 in 2012

If our future will be driven by clean-tech innovation, universities are the laboratories for a green economy. University of Washington engineering and business teams won all five prizes at the 2012 UW Environmental Innovation Challenge, with 23 teams from 5 Pacific Northwest universities competing. Teams displayed prototypes and plans for clean-tech ventures that address market problems with forward-thinking, scalable solutions.

Recycled tires converted to highway barriers$10,000 Grand Prize = GIST
An alternative to concrete highway jersey barriers, Green Innovative Safety Technologies (GIST) is a start-up that revolutionizes a transportation sector with recycled technology. They take used tires that otherwise get dumped into landfills and convert them to highway barriers. Judges viewed a full-size prototype and 3-D animation demo of how their barriers increase safety. The team consists of three UW engineers who specialize in chemical, mechanical, environmental and civil engineering and a Foster School of Business MBA student.

“Last year alone in this country there were 300,000,000 used automotive tires thrown away with no good secondary purpose. That’s where we come in. The GIST solution uses proprietary, rubber-recycling technology,” says MBA student Ricky Holm. “We have designed a recycled alternative to concrete lane separation devices. Not only is our product environmentally friendly, it is more aesthetically pleasing, safer for vehicle occupants and it increases the safety of people living near highways.”

Wiancko Family Foundation’s Brad Parker, a judge, says, “GIST caught my attention from the beginning; anybody who can take discarded waste material and turn it into something productive is doing something fabulous.”

Sustainable housing for disaster relief$5,000 Second Prize = Barrels of Hope
Replacing post-disaster relief transitional housing with sturdy, long-lasting, sustainable shelter, Barrels of Hope, improves the lives of natural disaster victims.

“We’ve developed a safe, affordable, environmentally friendly house that can fit inside of a small rain barrel. Organizations such as USAID, American Red Cross, World Vision International and Habitat for Humanity raised nearly $4.5 billion for the relief efforts to Haiti after the earthquake struck in 2010. Unfortunately, there were no truly transitional and scalable shelter solutions at the time. Stuck with the next best option, nearly half of the 200,000 families who lost their homes in the earthquake are still living in the tents that they received nearly two years ago. Our houses are earthquake and hurricane-resistant. With disasters continuing to occur… it’s time that we change the way that we approach post-disaster response,” says Ryan Scott, MBA student.

The UW team of entrepreneurs consists of four MBA students and a civil engineering student and two consultants.

Three $2,500 Honorable Mentions = LumiSands, OmniOff, UrbanHarvest
Ambient-pleasing LED household lighting (invented by UW team LumiSands), a non-toxic alternative to Teflon cookware (invented by UW team OmniOff) and rooftop urban greenhouses (invented by UW team UrbanHarvest). Those are the product innovations designed by three University of Washington teams that each won $2,500.

The UW Environmental Innovation Challenge is sponsored by the UW Foster School of Business Center for Innovation and Entrepreneurship, UW College of Engineering, UW College of the Environment and UW Center for Commercialization.

Watch two videos below with demonstrations from winning teams GIST and UrbanHarvest.

Reaching the milestones of start-up success

When it comes to student start-ups, more seed capital is better than less, motivation is an imperative, but a team of trusted and experienced advisors might be the greatest asset of all. So in an effort to provide more attention and resources for the most promising start-up teams after the UW Business Plan Competition, the Center for Innovation and Entrepreneurship worked with the Herbert B. Jones Foundation to launch the Milestone Achievement Awards.  “We wanted to accelerate some of these start-ups,” says Michael Bauer, president of the Jones Foundation, a long-time supporter of the competition. “So we came up with this idea of a real financial incentive for the teams to set and reach key developmental milestones.”

Serious about starting their companies, five of the winning teams from the 2010 competition have spent the last six months participating in the Jones program. The start-ups worked with CIE staff and a special advisory committee made up of CIE board members and past winners of the Business Plan Competition to draw up a short list of “realistic but measureable” milestones they could reach within that timeframe.  “We’re proud to say four of the five start-ups reached their milestones and will receive awards,” said Connie Bourassa-Shaw, director of CIE. “But what’s really stunning about each of these teams is that they all raised angel or grant funding and have made great progress on their prototypes or pilot projects.”

Led by CEO Brian Glaister, EETech is developing a medical device that enables people in wheelchairs to walk again and received a $25,000 award. Another $25,000 went to YongoPal, a service created by Darien Brown, for South Korean university students who want to hone their conversational English with American peers at top US universities. WISErg, with team members Brandon Baker and Jaimee Jewell, developed a solution that uses compostable organic waste to create natural fertilizers and biogas and received $15,000. Emergent Detection, led by Eric Fogel and Keegan Hall, also received $10,000 in additional seed funding for their handheld device that measures and records fat loss.

“The committee helped us identify what the most important milestones would be for our first six months, in order of priority and contingency,” said WISErg’s Jaimee Jewell. “That helped us keep each of our revenue streams fresh in our minds, but also prioritize what needed to happen to bring them all together.”

“For me, the mentorship was the best part of the program,” said Brian Glaister of EETech. “As a first-time entrepreneur and a first-time CEO, it was really helpful to have an outside view of the company, particularly to put the advice of our internal team and directors into the proper perspective. Even though the program is finished, I expect the relationships with our mentors will continue, which I’m very happy about.”

Members of the Jones committee included Marc Barros of Contour, Bill Bromfield of Fenwick & West, Alan Dishlip of Billing Revolution, Geoff Entress of Voyager Capital, Alan Portugal of Ivus Energy Innovations, Adrian Smith of Ignition, and Michael Bauer, of the Jones Foundation. And the committee had their share of accolades for the teams, noting that it was gratifying to help fellow entrepreneurs start off on the right foot and avoid some of the common pitfalls and “newbie” mistakes. “I got a real kick out of seeing the teams make progress on their first set of milestones,” said Geoff Entress. “I’m already looking forward to next year.”

Learn more about Stockbox Grocers, a 2011 Jones Milestone Achievement Awards team

Impel’s POD device helps drugs jump the blood-brain barrier

Impel NeuroPharmaIt sounds like science fiction: a device that delivers pharmaceutical drugs directly to the brain using something called “nose-to-brain” transport. But this is no sci-fi tale. The Pressurized Olfactory Delivery (POD) device, developed by John Hoekman, UW PhD in pharmaceutics and chief scientific officer of Impel NeuroPharma, has the potential to solve one of the biggest problems facing the neurological drug industry today: getting drug molecules beyond the blood-brain barrier and into the central nervous system.

While conducting research in neurological drug delivery at the UW, Hoekman saw how the nose-to-brain pathway could improve drug delivery save for one small issue: there were no devices capable of reaching the upper nasal cavity to utilize this pathway. He began working with Dr. Rodney Ho in the UW Department of Pharmaceutics to develop a commercial device that would be cost-effective, disposable and user-friendly. “We’ve developed the POD device to be an elegant mechanical solution in a space plagued by biological problems,” says Michael Hite (MBA 2009), CEO of Impel. “Rather than manipulate drug properties chemically to improve absorption by the brain, the POD device simply delivers them to a region in the body where they will naturally be readily absorbed into the brain.”

For many drugs, this ability to move drugs beyond the blood-brain barrier means lowering the dosage, reducing organ exposure and lessening side effects. It can also have significant impact for biologic-based drugs such as peptides and proteins—drugs that hold tremendous promise for treating diseases such as Alzheimer’s and Parkinson’s but that can’t make it to clinical trials due to the lack of a viable delivery mechanism.

Hoekman and Hite took Impel to the 2008 UW Business Plan Competition, where they won the $25,000 Grand Prize as well as a Best Idea Prize for Innovation. They then worked with the UW Center for Commercialization to license their technology, produce a prototype device and select candidates for proof-of-concept trials. “The BPC prize raised our profile and provided credibility with angel investors,” says Hite. “One of the lessons we learned was how to convey not only the technological break-through of the POD device, but also the advantages of our business model to angel investors. As a pharmaceutical technology provider, Impel adds value to products in the $60 billion-plus central nervous system therapeutics market without having to launch its own drug products.”

As one might expect for a life sciences start-up, the last 18 months have been make or break time. In early 2010, the company raised its first outside seed capital from some of the Northwest’s most well-known life science angel investors, including members of the Alliance of Angels, WINGS and Bay Area angel groups. With over $1.1 million in private and public funding raised, the company has been able to conduct proof-of-concept work and scale up the POD device in anticipation of human trials, including a successful demonstration of the device using neuro-oncology tracers in PET imaging studies. Impel’s device will soon see its first in-human trial for the targeted delivery of analgesics to the brain as part of a study being conducted later this year by UW SOM researchers, funded in part by a life science discovery fund commercialization grant. This analgesic program has broad treatment applications, including post-operative and cancer pain.

Hite says that Impel has thrived because he and Hoekman have quickly addressed the concerns of their critics and improved the design of their device.

What advice does he have for other first-time entrepreneurs? “Don’t just begrudgingly accept help, but go out and seek advice, assistance and opinions from successful entrepreneurs. CIE has built a great network of advisors who can provide that invaluable experience.”