Two UW Foster School of Business faculty members gave lectures this week on research relevant to the financial crisis and our current economy: Brands that die and mergers & acquisitions. Missed the lectures? Listen to these 20-minute audio recordings.
Marketing Professor Shailendra Jain discusses groundbreaking research on consumer responses to brands that die—brand loyalty, weak vs. strong brands and PR backlash when brands are eliminated. Jain recommends managers should consider which are high or low priority brands, whether or not to add more brands, which brands to eliminate and how to do so effectively.
Finance Professor Jarrad Harford gave an overview of 30 years of merger & acquisition research. Do buying or selling companies benefit from a merger? How successful are mergers & acquisitions over the long run? How much do CEOs vs. shareholders and investors gain or lose? Some results show that when mergers destroy stock value, CEOs still get wealthier.
These lectures are part of Leaders to Legends Breakfast Lecture Series, an opportunity for business leaders and faculty to share insights about current business topics and trends with other business leaders, alumni, students and the Foster School community.