UW Foster School of Business undergraduates—Joyita Banerjee, Kaitlin Johnson, Derrick Nation and Jeremy Supinski—won the Global Business Case Competition for their analysis of Boeing’s new 787 Dreamliner. The business case, written by Foster School Professor Suresh Kotha, focused on the Boeing 787 production problems and identifying future directions at Boeing.
“The Foster team did a great job of identifying the issues of the past and creating solutions for the short term. The team then really focused on how to create stronger opportunities in markets using Boeing’s existing and new competitive advantages, recognizing that Boeing has increased its competitive advantages with the trials and tribulations of the 787,” said Rick McPherson, Foster School management lecturer and the UW team’s advisor.
This team was one of four teams that made the final round along with students from National University of Singapore, Copenhagen Business School, and a mixed global team consisting of a four students from universities around the world (US, Hong Kong, Spain and Singapore). Undergraduate finalists presented to a panel of corporate judges, including the finance director of the Boeing 787 project.
Judges commented that many of the student presentations—in addition to the winning UW Foster School team—were on par or better than those by leading consultants and experienced professionals. And the students pulled their analyses together in a mere 48 hours.
The Global Business Center has put on GBCC for the past twelve years and this is the 2nd time a UW team won.
PHOTO: The 2010 Foster School winning team with Hans Aarhus of Boeing (third from left) and Foster Associate Dean Tom Lee (far right).
Tags: strategic thinking