Introducing Catherine Ford as a Mentor for the Master of Science in Entrepreneurship

The Master of Science in Entrepreneurship is Foster’s new 12-month degree that embodies the startup process — from ideation and formation to execution and scale. It blends the best of business school education, practical content, world-class Seattle connections, and time in the program for students to get their startup off the ground. Our goal for students: turn that spark into reality.

Catherine Ford
Senior Consultant, Heartline Consulting
B.S., Social Welfare, SUNY at Buffalo
M.S., Public Affairs, SUNY at Buffalo

I mentor student entrepreneurs because I love to help make a difference in their lives. Its extremely gratifying to see the ‘ah ha’ moments that take book learning and bring it to life, and to see their confidence, understanding and skills grow by leaps and bounds.

Catherine Ford
As a mentor, I excel at…

Providing guidance on creating marketing and communications plans and program execution, strategic development, helping companies create their pitch, asking tough and important questions, playing devils advocate to drill down until you get to the answers you’re comfortable with.

Don’t ask me about…

Financial modeling, work-life balance, accounting, stock option structure.

The one thing people should know about me is…

I’m a good listener.

My favorite entrepreneurial book, blog, podcast is…

The Lean Startup, by Eric Ries.

When I have free time, I…

Play, be with family and friends, go on an adventure, or currently at this time in my life, renovate a cabin.

I manage everyday stress by…

Exercise, meditation, being with friends, doing things I love, seeking out a conversation to get perspective and quiet my busy mind.

If I’m going out to dinner, I’ll generally order…

I’ll generally order the dish that seems the most delicious to me at that time.

As a kid, I was fascinated by…

I was fascinated by things of a spiritual nature.

As an adult, I’m fascinated by…

I’m fascinated by the art of staying present and cherishing the moment. That’s where we access the spark of creativity.

The person I admire most is…

My maternal grandfather.

I describe myself as…

Tenacious, kind, curious, giving, loving.

My motto/tagline is…

Love what you do and let your heart be your guide.