Eighth annual EIC wraps up with a bang

  It’s the eighth year of the Alaska Airlines Environmental Innovation Challenge and possibly the most eventful yet. With more than 150 judges present — ranging from local startup leaders to sustainability managers at large corporations like Microsoft and Starbucks — innovation and strategy took center stage. Students tackled big issues with the aim of... Read More

Undergrads launch digital marketing campaigns for Seattle-based businesses

Digital marketing is no longer an emerging trend. It’s an absolute essential component to a company’s overall marketing strategy. To lead at the cutting edge, the Foster School of Business began offering a Digital Marketing class for undergraduates during the winter quarter. A key differentiator of this class is that consulting projects with Seattle based... Read More

Eighth annual EIC teams chosen

Founded in 2009, the Alaska Airlines Environmental Innovation Challenge has spent seven years tackling some of the most pressing environmental issues of our time. Over the years, the EIC has awarded more than $180,000 to teams attacking major environmental problems with real technology like thermoelectric generators, portable solar panel chargers, and insulation panels built from recycled... Read More