Sales Talk: Lean in to failure

Eric Aslakson, managing partner at Northwestern Mutual, talks about how to be successful—by dealing with failure. Eric has found that to be most successful in life and business, how you deal with failure is more important than how you deal with success. In the video he covers techniques for controlling your mindset and attitude, and... Read More

Q&A with David Lam, TMMBA alumnus

David Lam (TMMBA 2013), senior product manager at Expedia, shares his experiences in the UW Foster School’s Technology Management MBA program. How has the Technology Management MBA experience impacted your career since graduation? I actually shifted my career from program management to a product management role literally the same day the program started. In a... Read More

Be the disruptor: Charles Hill in the Whole U

Disruption, for lack of a better term, is good. Amazon shaking up the retail status quo, Uber disturbing the taxicab market, cloud computing turning the software world inside-out. It’s all essential to a healthy market economy, according to Charles Hill, a professor of management and organization, the Hughes M. and Katherine G. Blake Endowed Professor... Read More

Undergrads launch digital marketing campaigns for Seattle-based businesses

Digital marketing is no longer an emerging trend. It’s an absolute essential component to a company’s overall marketing strategy. To lead at the cutting edge, the Foster School of Business began offering a Digital Marketing class for undergraduates during the winter quarter. A key differentiator of this class is that consulting projects with Seattle based... Read More

Q&A with Padmaja Vrudhula, TMMBA alumna

Padmaja Vrudhula (TMMBA 2014), director of transformation services at VMware, shares her experiences in the UW Foster School’s Technology Management MBA program. Why did you choose the Technology Management MBA program at the Foster School? There were two primary reasons for my choice: it was an MBA program specializing in technology management (with the opportunity... Read More