UW Center for Sales and Marketing Hosts Customer Engagement Workshop

Engagement: firms’ initiatives to occupy the attention of an existing customer by providing special benefits and experiences that go beyond the core offering.             The UW Center for Sales and Marketing Strategy hosted a Designing Customer Engagement Strategies to Increase Customer Advocacy and Performance workshop on Thursday, March 12th. The... Read More

Celebrating 45 years of Executive Development

On Thursday, March 5, 2015, the Executive Development Program (EDP) at the Foster School of Business celebrated 45 years of advanced business education. Alumni representing over 40 organizations attended the event, from established companies like Microsoft, Nordstrom, and Boeing, to numerous startups created by Seattle entrepreneurs. Founded in 1970, under the name “The Management Program,”... Read More

Hola from Peru!

Traveling 4961 miles from Seattle, our group of 18 began the 2015 TMMBA International Study Tour today in Peru. The country is approximately the size of Alaska and has 28 different climates. Our first visit is Lima, the capital city of nearly 10 million people and 43 neighborhoods. It’s the industrial and financial center of... Read More

Foster on Tap: an alumni happy hour

This blog post was written by Alex Andreotti, Foster’s Assistant Director of Events. On Feb. 26, Foster alumni gathered at Palomino Rustico in Bellevue for the year’s first installment of Foster on Tap, the newly renamed alumni happy hours. Alumni across graduation years and degree programs gathered to network, reconnect and swap stories of their... Read More