Picatti Brothers | reflections on the Business Certificate Program

Doug_PicattiDoug Picatti, Vice President of Business Development and Co-Owner of Picatti Brothers, Inc. based out of Yakima, Washington, reflects on the value of the Business Certificate Program offered in Yakima by the Consulting & Business Development Center.

I am Doug Picatti, the Vice President of Business Development and an owner of Picatti Brothers, Inc., an 86-year-old multi-company electrical and pump contracting family business in Yakima, WA.  During the Spring of 2014, I and six of my team members attended the UW Foster School’s Business Certificate Program.

First, I’d like to thank the staff and excellent educators from the UW Foster School of Business, Domex Superfresh Growers, the Kershaw family, the Educational Service District 105 and most importantly, my fellow classmates whose enthusiasm and participation made this program a success!

Picatti Brothers has 5 core values that guide our culture.  Our first is knowledge.  Our people and team must be knowledgeable to create quality solutions to exceed our customer’s goals.  Continued education is important to our success.  Expanding the capabilities of our people, our leadership team and ultimately our company is of paramount importance to us.

Picatti Brothers will be 90 years old in 2018.  We have set some very aggressive goals for this very special anniversary.  In order to meet these goals, we need to continue to learn and grow our people’s capabilities.  I was excited after learning about this program and felt this was a great opportunity to develop the skills and knowledge of our management team to effectively lead our company to the next level.

This six-week program taught techniques, skills and experiences from some of the brightest minds within the University of Washington.  The case studies were interesting, relevant and helpful.  In short, this program and its people were truly world class!

Ultimately, this class helped us learn to be better leaders.  Leadership is more than just having skills and knowledge.  Leadership coalesces the passions and purpose of people to achieve a common vision.  It is about inspiring ourselves and others to achieve a unified goal.

Mindy Grossman, the CEO of HSN said it well when she said “If you are inspired, if you are excited, and you are part of something, you are probably going to be successful, because you are doing what you love.”  Because of this program, we’ve made some great new leaders who will make our companies and ultimately our community successful!