Podcast: Social media as a leadership tool

This morning’s UW Foster School of Business breakfast lecture focused on the social media revolution. Richard Law, CEO of Seattle-based Allyis, talked about “Social Media as a Leadership Tool” and how executives can socialize their way to employee engagement, retention, collaboration and success.

Law touched on the communication game that’s already changed due to social media, ROI of engagement, statistics, social media being a broader concept than just its platforms of Facebook, Twitter, LinkedIn, etc. Conversations among customers, employees and their peers now help create brands.  Two-way dialogue is the best way to represent a brand and Law offers tips for staying competitive in today’s marketplace.
RSSListen to podcast on social media.

Video extra: The Generation Y workforce will equal Baby Boomers in numbers, and Gen Y’s digital media presence is noteworthy. Law played this four-minute “Socialnomics” video about current social media use and demographics.

This lecture is part of Leaders to Legends Breakfast Lecture Series, an event for business leaders and faculty to share insights about current business topics and trends with other business leaders, alumni, faculty, students and the Foster School community.

One thought on “Podcast: Social media as a leadership tool”

  1. “Conversations among customers, employees and their peers now help create brands. Two-way dialogue is the best way to represent a brand”

    Yes the dialogue that happens in the realms of Social Media shows people that you care about what they have to say and yes that does open them up. Jeff Walker of Product Launch formula is an expert in that area.

    Thanks for the podcast link.

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