MSI is the influential research organization that partners marketing academics and executives from around the world. Its Young Scholars program recognizes the most promising of early career marketing researchers.
“These are the academics to watch,” says MSI president Cheryl Toto. “We are excited to see what they accomplish in their fields and to enable their engagement with leading marketing practitioners.”
Sayedi earned his PhD from Carnegie Mellon University in 2012, where he received an MSI Research Award and the William W. Cooper Award for the Best Dissertation in Management Science. He began his academic career on the faculty of the University of North Carolina’s Kenan-Flagler Business School before joining the Foster School’s Department of Marketing and International Business in 2014.
A Michael G. Foster Faculty Fellow, Sayedi investigates contemporary issues of competitive strategy, digital marketing, online advertising, pricing, auction theory, and the economics of social networks and online markets.
Recent publications include studies on:
- exclusive placement in online advertising,
- real-time bidding in online display advertising,
- the effects of autoscaling in cloud computing on product launch,
- the effect of strategic compliments on sales,
- expertise in online markets,
- keyword management costs in sponsored search advertising, and
- competitive poaching in sponsored search advertising and its strategic impact on traditional advertising.