Emerald Publishing, one of the world’s largest academic publishers, recognized her 2017 study explaining how crowds, emerging and evolving through time and space, shape the emergence of new markets.
“In the online era, the ways in which new market spaces emerge are uncoordinated and massively distributed compared to how big firms pioneered new businesses in the past,” Seong explains. “This fundamental transformation provides new opportunity for young, private ventures to identify rhythmic differences between what’s trending on social media versus news media, and use the real-time learning to gain greater attention and legitimacy (via institutional funding).”
Seong joined the Foster School’s Department of Management and Organization in 2018 after earning her PhD from INSEAD, specializing in organizational theory and entrepreneurship.
Her research interests include crowds, market formation, entrepreneurial dynamics, categories and identities, creativity, the “Internet of Things” and creative industries. At Foster, she teaches Introduction to Entrepreneurship.