Tag Archives: Ben Casnocha

Thought leaders

Guest post by Emilia Griswold, Foster MBA 2014
She attended the Day of Innovation and Entrepreneurship, which was organized by Ken Denman, Edward V. Fritzky Chair in Leadership at the Foster School.

Nilofer MerchantNilofer Merchant, author and corporate director, spoke at the Day of Innovation and Entrepreneurship about Social 2018: Where does social media go from here and what principles can we apply to the future? Nilofer argued that “social” is not “social media” and that we’re actually in the “social era” where individuals can now do what once only centralized organizations could accomplish. For companies, this means that they need to embrace openness and fluidity while allowing employees to take ownership in everything they do. But this also applies to people. Nilofer advocated that it is our job “to learn, not to know” and that being open to new ideas is what allows you to learn best.

To close out the day, we were very lucky to have Ben Casnocha, the entrepreneur, author, and chief of staff to Reid Hoffman, speak about his new book The Start-Up of You: Adapt to the future, invest in yourself, and transform your career. I took two big points away from Ben’s talk. First, think of yourself as a start-up and commit to investing. One simple way to do that is by setting aside some time and money to take interesting people out for coffee. Second, keep your mindset in “permanent beta.” Ben noted that when you consider a product “finished,” you lose the momentum to keep improving. By staying in beta, you feel empowered to fix the bugs that pop up and to leverage extraordinary opportunities that come your way.

Ben CasnochaHe also talked about ABZ Planing. Plan A is what you’re doing right now. Plan B is what you want to transition into, and Plan Z is your back-up plan—what you’ll do if Plan A and Plan B don’t work. When you have this mentality you mitigate the risk that comes with transforming your career and yourself. The worst that can happen is you have to pursue Plan Z.

With so many incredible events going on at Foster, it can be difficult to commit to a day without studying or prepping for interviews. But I’m so glad I made time for this conference. I came away with a better idea of how to assess opportunities as well as new ideas for approaching my own career. All-in-all, a great way to spend a Friday!

Special thanks to Ken Denman, Dean Jiambalvo, Jason Hsaio (MBA 2013), Nelson Haung (MBA 2013), and all the Foster staff and volunteers who made this conference possible.

Watch videos of all the sessions.

Related blog post: Great insight and thoughtful honesty at Day of Innovation and Entrepreneurship