Tag Archives: Brad Tilden

Alaska Airlines and Foster EMBA

A special relationship

Brad Tillden in an EMBA classroomBrad Tilden knew it was a long shot. As a young finance executive at Alaska Air Group in the mid-1990s, Tilden made the case to his CFO that sending him to the Foster School’s Executive MBA Program would be a sound investment. “The company wasn’t flush in those days, and we had always taken a conservative view on costs,” he recalls. “So I didn’t expect the answer to be quick or positive.”

But after conferring briefly with then-CEO John Kelly, Tilden’s boss came back and simply wrote “OK” on his proposal. “I was thrilled,” says Tilden, Alaska’s current chairman and CEO.

So began a long and symbiotic partnership between Alaska and Foster that goes far beyond the company’s significant philanthropic investment in the school.

The EMBA Program has become a de facto executive training academy for Alaska leadership. To date, 22 of its most promising executives have graduated from the program. Many now serve in senior roles at the company, including Tilden (EMBA 1997); Ann Ardizzone (EMBA 2008), vice president, strategic sourcing and supply chain; Karen Gruen (EMBA 2010), vice president, corporate real estate; Kris Kutchera (EMBA 2009), vice president, information technology; Andy Schneider (EMBA 2009), vice president, inflight services; Joseph Sprague (EMBA 2007), senior vice president, communications and external relations; Shane Tackett (EMBA 2011), vice president, labor relations; Shannon Alberts (EMBA 2005), corporate secretary; and Diana Shaw (EMBA 2013), vice president, customer service.

And though former CEO Bill Ayer’s (MBA 1978) MBA came from Foster’s full-time program, he has brought his formidable expertise and insight to teaching the EMBA’s powerful “CEO and the Board” course for nearly a decade.

Tilden says the impact of this cohort of Foster-educated leaders is evident throughout the firm: “Having a critical mass of people with a common education and disciplined approach helps us frame issues and execute solutions more quickly.”

“The EMBA Program has played an important role in developing high-performance leaders at Alaska,” adds Ayer. “The classes, the teamwork, and the networking opportunities add up to a unique learning experience. In a business where people are the only sustainable competitive advantage, a Foster EMBA provides a critical edge.”

Organizational leadership

Bruce Avolio, executive director of the Center for Leadership and Strategic Thinking, led a discussion on organizational leadership on April 24, 2013 at the UW Foster School of Business. Panelists were Lt. Gen. Robert Brown, Phyllis Campbell and Brad Tilden.

LTG Robert Brown was commissioned into the Infantry in May of 1981 after graduating from the United States Military Academy at West Point. In 1986, LTG Brown completed the Armor Officer Advanced Course at Fort Knox, Kentucky and then attended graduate school at the University of Virginia, where he earned a master’s degree in education. Throughout his career he has held a variety of leadership positions, including Commander, 1st Brigade (Stryker Brigade Combat Team), 25th Infantry Division; Chief of Staff, US Army Europe and Seventh Army; and Commanding General, U.S. Army Maneuver Center of Excellence. LTG Brown transitioned to Joint Base Lewis-McChord on July 3, 2012, where he serves as Commanding General, I Corps.

Phyllis Campbell is the chairman, Pacific Northwest for JPMorgan Chase & Co. She is the firm’s senior executive in Washington, Oregon, and Idaho, representing JPMorgan Chase at the most senior level to clients. In her role, she manged JP Morgan Chase’s operations during a tumultuous time. She joined Chase shortly after it acquired Washington Mutual during the banking crisis. Previously, Campbell was the president and CEO of The Seattle Foundation, the largest community foundation in Washington. She has also served as President & CEO of U.S. Bank of Washington. She holds an MBA from the Foster School’s Executive MBA Program.

Brad Tilden is president and CEO of Alaska Air Group, the parent company of Alaska Airlines and Horizon Air. As CEO he leads the nation’s seventh-largest airline, with 9,600 employees, 60 destinations and 117 aircraft. Additionally, he oversees regional carrier Horizon Air and its 3,200 employees and 48 aircraft serving 39 cities. Previously, Tilden served as Alaska Airlines’ president. Before joining Alaska, he spent eight years with the accounting firm Price Waterhouse in its offices in Seattle and Melbourne, Australia. He holds an MBA from the Foster School’s Executive MBA Program.

The panel discussion was incredibly interesting and insightful. They covered a wide range of topics, including leadership obstacles, women in leadership positions, managing risk and more. Watch video highlights from the lecture.

Lt. Gen. Robert Brown, Phyllis Campbell and Brad Tilden were Foster School of Business Dean Jim Jiambalvo’s guest speakers at the Leaders to Legends Breakfast Lecture Series, which include notable leaders in an array of industries from greater Seattle and around the country.