Tag Archives: business plan competition

$77,500 awarded to student-led startups

2nd Place Prize winner Empreva with keynote speaker Linda Derschang
2nd Place Prize winner Empreva with keynote speaker Linda Derschang

May 21, 2015 – “No matter how smart we are, or how smart we think we are, we all need advice,” said keynote speaker LInda Derschang, founder of The Derschang Group, GSBA 2015 Business Leader of the Year, and owner of some of Seattle’s favorite bars and restaurants, “But remember,” she continued, “advice is like a gift. Say thank you, but make sure it fits before you rip the tag off.”

Derschang spoke to a crowd of over 300 judges, mentors, and student entrepreneurs who were gathered at the Bell Harbor Conference Center Thursday evening to award a record number of prizes—14—and a record amount of seed funding—over $77,000—to participants of the 18th annual  UW Business Plan Competition.

The UW Business Plan Competition, run by the Buerk Center for Entrepreneurship at the Foster School of Business , offers innovative and entrepreneurial students an opportunity to turn their ideas into compelling and viable startups. In the past 18 years 1,278 student teams from 16 colleges and universities around Washington State have participated in the competition, and the Buerk Center has awarded over $1.3 million in prize money/seed funding to 140 winning teams—over half of which are still in business.

While this year’s winning teams represent many industries, a significant number are innovating in the area of life sciences. Empreva, for example, has developed a new method of birth control and STI prevention, and vHAB’s technology helps stroke patients rehabilitate their fine motor skills.

The winners will use their prize money to turn their student teams into early-stage startups—some may apply to the Buerk Center’s Jones + Foster Accelerator, which provides mentoring and guidance through the decisive first six months of the startup process.

Congratulations to this year’s winners:

$25,000 Grand Prize

sponsored by the Herbert B. Jones Foundation

Vie Diagnostics (University of Washington)
A significant portion of patients attending STD clinics fail to follow up for treatment, even when tests are positive and the risk for transmission and complication is highest. Vie Diagnostics’ disruptive molecular diagnostic technology will reduce the spread and pain of STD infections by allowing patients to be tested and treated in a single clinical visit. Its tests will provide better patient management, lower costs for clinics, and improve overall public health.
Team members: Mark Borysiak, Charlie Corredor, Babak Modhadam


$10,000 Second Place Prize

sponsored by WRF Capital

Empreva (University of Washington)
Empreva aims to empower and engage women across the world to take their health into their own hands by providing a safe, convenient, and comfortable method for birth control and STI prevention.Empreva is developing birth control and combination birth control/anti-HIV products to benefit the health of women in high-HIV burden areas of the developing world who lack options for protection. For every purchase of an Empreva birth control product in the U.S., Empreva will donate one combination product to a woman in need in the developing world to help achieve sexual health and empowerment for women everywhere.
Team members: Anna Blakney, Matt Brady, Yonghou Jiang, Jonathan Kilpatrick, Tracy Lam-Hine, Renuka Ramanathan

$7,520.15 Finalist Prize

sponsored by the Friends of the BPC

Hook (University)
Hook is a home automation hub that offers smart home capability to the price sensitive consumer. Customers are able to convert existing electronics in the home to smart compatible devices, keeping these products up-to-date for years to come. Consumers will enjoy convenience with control via their mobile devices, savings on energy costs, and improved home safety. With an affordable price and remarkable ease of use, Hook aims to make smart home technology accessible to the masses.
Team members: Anirudh Goel,  Rahil Jain, Paul Jeyasingh, Kashyap Kasturi Rangan, Robert Moehle, Saurin Shah, Eric Vera, Arthur Wang, Maxwell Wheeler

$5,000 Finalist Prize

sponsored by Fenwick & West

vHAB (University of Washington)
vHAB is a virtual rehabilitation platform that helps patients regain fine motor skills to lead autonomous lives again. vHAB enables occupational therapists to customize patient treatment and accurately monitor progress through engaging and dynamic video games. System portability and precision metrics pose a competitive advantage for rehabilitation facilities, allowing delivery of quality treatment to patients – anywhere, anytime. vHAB saves rehabilitation facilities time and money. Most importantly, vHAB empowers patients to reclaim their independence.
Team members: Dimitrios Gklezakos Rita Jabbouri, Tyler Libey, Brian Mogen, Ellyce Shullman

 

$5,000 AARP Prize

Targeted for teams that best address the challenges faced by low-income seniors: affordable age-in-place housing; affordable healthy food; increased income; and the impact of isolation on physical, mental, and emotional well-being.

Co OpticalCo Optical (Washington State University)
Co Optical specializes in lifestyle management technologies, with a flagship product that revolutionizes diabetes management by continuously and non-invasively monitoring blood glucose. This wearable device, structured as a pair of glasses, improves convenience and enhances the overall user experience allowing seamless integration of lifestyle management strategies into the everyday lives of people with diabetes.
Team members: Samuel Byrd, Zane Duke, Amber Graviet, Qassem Naim

 

$5,000 Wells Fargo Clean Tech Prize

Recognizes a venture with products, services, or processes that harness renewable materials and energy sources, dramatically reduce the use of natural resources, and cut or eliminate emissions and wastes.

NOVA TechnologiesNOVA Technologies (Western Washington University and University of Washington)
NOVA Technologies’ Smart Solar Window uses transparent nanotechnology to create clean, local electricity that can turn skyscrapers into giant solar arrays and reduce HVAC systems costs, an innovative link to a carbon neutral future.
Team members: Hannah Bouscher-Gage, Christian Erickson, James Kintzele, Ashley Loper, James Mayther, Sarah O’Sell, Adam Slater, Ryan Sumner


 

$2500 Best Idea Prizes

Best Technology Prize

sponsored by UIEvolution

Microsoft Word - UW_ES_1page.docxTriboTEX (Washington State University)
TriboTEX aims to extend the operational life-span of industrial machinery by improving efficiency where lubricated friction takes place. TriboTEX’s self-assembling nanostructured lubricious coating provides regenerative effects to frictional surface during normal operation.
Team members: Tom Gualtieri, Matt Hanley, Qassem Naim, Pavlo Rudenko

Best Marketplace Prize

sponsored by ebay Enterprise

Park A LotPark A Lot (University of Washington)
Park A Lot is a platform connecting private businesses who have unused parking spaces with customers looking for parking. Lot owners sign up on a hop-on, hop-off platform and their lots become available to the public, generating them revenue. Customers use Park A Lot’s website or app to purchase parking on a lot of their choice from their home or mobile device.
Team members: Diane Dettling, Bo Gao, Daniel Johnson, Justin Meith, Anna Nordstrom

Best Service/Retail Prize

sponsored by REI

SmartyPantsSmartyPants (University of Washington)
SmartyPants reinvents toilet training and mitigates adult incontinence issues to prevent millions of diapers from ending up as a biohazard in landfills. It predicts impending bowel events and alerts users to get to a toilet. The company’s innovative, first-of-its-kind, technology creates value for the consumers by saving on diaper purchases and the environment by reducing waste and biohazard from disposable diapers.
Team members: Caitlin Cramer, Christian Redd, Shon Schmidt, Vince Wu

Best Consumer Product Prize

sponsored by Accenture

HookHook (University of Washington)
Hook is a home automation hub that offers smart home capability to the price sensitive consumer. Customers are able to convert existing electronics in the home to smart compatible devices, keeping these products up-to-date for years to come. Consumers will enjoy convenience with control via their mobile devices, savings on energy costs, and improved home safety. With an affordable price and remarkable ease of use, Hook aims to make smart home technology accessible to the masses.
Team members: Anirudh Goel,  Rahil Jain, Paul Jeyasingh, Kashyap Kasturi Rangan, Robert Moehle, Saurin Shah, Eric Vera, Arthur Wang, Maxwell Wheeler

Best Sustainable Advantage Prize

sponsored by Sensors In Motion

JikoPowerJikoPower (University of Washington)
JikoPower makes thermo-electric generators to turn ordinary cook stoves into personal charging stations for off-grid households that have small electronic devices in the developing world. JikoPower POWERS devices, but it EMPOWERS people.
Team members: Ryan Ahearn, Joe Koch, Aaron Owen, Daniel Parrish, Shubba Pratiwadibhayankar, Meghna Singla

Best Innovation Prize

sponsored by Perkins Coie

Vie DiagnosticsVie Diagnostics (University of Washington)
A significant portion of patients attending STD clinics fail to follow up for treatment, even when tests are positive and the risk for transmission and complication is highest. Vie Diagnostics’ disruptive molecular diagnostic technology will reduce the spread and pain of STD infections by allowing patients to be tested and treated in a single clinical visit. Its tests will provide better patient management, lower costs for clinics, and improve overall public health.
Team members: Mark Borysiak, Charlie Corredor, Babak Modhadam

Best Health/Healthcare Prize

sponsored by Cambia

EmprevaEmpreva (University of Washington)
Empreva aims to empower and engage women across the world to take their health into their own hands by providing a safe, convenient, and comfortable method for birth control and STI prevention. Empreva is developing birth control and combination birth control/anti-HIV products to benefit the health of women in high-HIV burden areas of the developing world who lack options for protection. For every purchase of an Empreva birth control product in the U.S., Empreva will donate one combination product to a woman in need in the developing world to help achieve sexual health and empowerment for women everywhere.
Team members: Anna Blakney, Matt Brady, Yonghou Jiang, Jonathan Kilpatrick, Tracy Lam-Hine, Renuka Ramanathan

Best Idea for the Future Prize

sponsored by DLA Piper

PowerPoint PresentationmiPS (University of Washington)
miPS is the first consumer stem cell generation and cell banking service. miPS allows consumers to store their adult cells to prevent cellular aging, generate stem cell lines for research, and use banked cells for future stem cell therapies.
Team members: Alex Jiao, Jenna Strully, Ned Whalen

 

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What do business plan competitions accomplish?

I had lunch with a good friend last week—someone who supports tech entrepreneurship and the larger Seattle startup community. He asked if there was research to detail the value of business plan competitions. What, he asked me, do business plan competitions accomplish?

UW Business Plan Competition Investment Round 2015
A sea of student teams, judges, and mentors at the Business Plan Competition Investment Round

There are 350+ entrepreneurship centers in US colleges and universities, and my sense is that less than 70% of them have competitions called business plan competitions, startup competitions, new venture competitions, etc. Some programs require their own students to participate in their competition, a good number of them have national or international scope, and a number of them have themes (social, tech, global, undergraduate, graduate). Most all of them award money, and some of them, like Rice University, offer BIG money.

OlyKraut, UW Business Plan Competition 2014
OlyKraut, UW Business Plan Competition 2014

Competitions, in my opinion, shouldn’t be easy, and students should never get a grade for competing. If you want to mimic the realities of the entrepreneurial world in the safe environment of a university, you have to up the ante. Make the competition as real world as possible, with deadlines and deliverables that require student teams to use all the resources they can muster to succeed.  Yes, we assume that students are smart, talented, driven and motivated. How good are they at combining those personal characteristics with an idea, a vision and turning it all into a compelling business? It’s a test. But not like any they’re used to.

Competitions require that student teams butt up against reality. Anyone can write a business plan, but tell me about your execution strategy. What traction do you have to date? Give me a customer profile. Who’s your mentor, your industry expert? Who on your team is going to leave to take a job after graduation—and who’s starting the company?

UpHill Designs, UW Business Plan Competition 2014
UpHill Designs, UW Business Plan Competition 2014

The UW Business Plan Competition is badly named, and we know it. We started the event in 1998, when every major university was starting a  BPC. Then it was about the plan, but the plan was demoted in 2006 and now the 100+ teams apply with an executive summary. In the 18 years we’ve offered our Business Plan Competition, 4,091 students on 1,278 teams from 16 colleges and universities around Washington State have applied. We’ve given out $1.3 million in prize money/seed funding to 128 winning teams. We guess that 75+ teams that went through the competition are still in business, contributing to the (mostly) Washington economy. The 2003 grand-prize winner, NanoString, went public in 2013.

But here’s the real value of the BPC:  it’s hard. It takes discipline and motivation and sheer determination. It demands that teams overcome doubt and anxiety, team dynamics, and their own misconceptions of how things should work or who deserves what. It requires them to move past the paralysis that will surely come when their initial market vanishes or when financial projections are scoffed at. The pain and frustration would make it easy to quit. And some do. The survivors become entrepreneurs.

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Meet the Author

ConnieBourassaShaw_editsAs director of the Buerk Center for Entrepreneurship at the Foster School of Business, Connie Bourassa-Shaw works to integrate entrepreneurship into the student experience at the University of Washington. She’s responsible for the strategic direction of the center, ensuring the relevance of its curriculum and practical experiences, working with student entrepreneurs, and developing new initiatives. The Buerk Center for Entrepreneurship, which received a $5.2 million naming gift in January 2013, produces the UW Environmental Innovation Challenge and the highly visible Business Plan Competition.

 

Meet the UW Business Plan Competition Sweet 16

BPC Investment Round 2015
A sea of student teams and judges at the 2015 UW Business Plan Competition Investment Round

37 student-led startup teams from colleges and universities across Washington state gathered at the University of Washington HUB yesterday to compete in the 2015 Business Plan Competition Investment Round. For four hours, the teams pitched their entrepreneurial ideas to  250+ judges—many of whom said it was the most impressive group of teams in the history of the BPC— in the hopes of landing a spot in the next round of the competition. By the end of the afternoon the scores had been tallied and the sixteen top-scoring teams were announced. These teams will move on to the “Sweet Sixteen” round of the 2015 BPC—one step closer to winning the $25,000 Grand Prize. Congrats to the Sweet Sixteen!

The UW Business Plan Competition is presented by the Buerk Center for Entrepreneurship at the Foster School of Business.

Auctora
University of Washington

Auctora’s automated recruiting tool seamlessly screens, sorts, and schedules candidates so that corporate recruiters can utilize their time more effectively while sourcing job applicants. No dealing with paper resumes; no back-and-forth emails between recruiters and candidates – welcome to recruiting in the 21st century!

Authality
University of Washington

Authality’s first product, Klide, is the most secure and convenient smart lock, and the only smart lock that meets the demands of Airbnb hosts. Klide pairs a physical lock with a mobile app that allows hosts to distribute revocable “keys” to guests and control access remotely.

Benchmark Environmental
University of Washington and Washington State University

Benchmark Environmental is changing the way we treat storm water. By combining innovative design with new technologies, our treatment solutions are affordable, easy to install, and low maintenance. Benchmark Environmental’s products enable more companies and municipalities to treat storm water runoff effectively–a win-win for customers and the environment.

Bettery
University of Washington Tacoma

Bettery provides consumers with the most cost effective, convenient, and sustainable portable power solution on the market. Bettery taps a growing demand for sustainable solutions by offering batteries as a low cost subscription service.

Co Optical
Washington State University

Co Optical specializes in lifestyle management technologies, with a flagship product that revolutionizes diabetes management by continuously and non-invasively monitoring blood glucose. This wearable device, structured as a pair of glasses, improves convenience and enhances the overall user experience allowing seamless integration of lifestyle management strategies into the everyday lives of people with diabetes.

Empreva
University of Washington

Empreva aims to empower and engage women across the world to take their health into their own hands by providing a safe, convenient, and comfortable method for birth control and STI prevention.Empreva is developing birth control and combination birth control/anti-HIV products to benefit the health of women in high-HIV burden areas of the developing world who lack options for protection. For every purchase of an Empreva birth control product in the U.S., Empreva will donate one combination product to a woman in need in the developing world to help achieve sexual health and empowerment for women everywhere.

Go KEFI
Washington State University

Go KEFI is an experience-based travel website that helps you plan vacations based off desired experiences and budget. The team won first place at Spokane Startup Weekend 2014, and has since sparked a movement for a new way to travel.

Hook
University of Washington

Hook is a home automation hub that offers smart home capability to the price sensitive consumer. Customers are able to convert existing electronics in the home to smart compatible devices, keeping these products up-to-date for years to come. Consumers will enjoy convenience with control via their mobile devices, savings on energy costs, and improved home safety. With an affordable price and remarkable ease of use, Hook aims to make smart home technology accessible to the masses.

JikoPower
University of Washington

JikoPower makes thermo-electric generators to turn ordinary cook stoves into personal charging stations for off-grid households that have small electronic devices in the developing world. JikoPower POWERS devices, but it EMPOWERS people.

NOVA Technologies
Western Washington University and University of Washington

NOVA Technologies’ Smart Solar Window uses transparent nanotechnology to create clean, local electricity that can turn skyscrapers into giant solar arrays and reduce HVAC systems costs, an innovative link to a carbon neutral future.

Park A Lot
University of Washington

Park A Lot is a platform connecting private businesses who have unused parking spaces with customers looking for parking. Lot owners sign up on a hop-on, hop-off platform and their lots become available to the public, generating them revenue. Customers use Park A Lot’s website or app to purchase parking on a lot of their choice from their home or mobile device.

RainCity Heart Lab
Seattle University

Seventy percent of patients who have suffered a heart attack for the first time were previously classified as low risk for cardiovascular disease based on the current testing methods. RainCity Heart Lab (RCHL) is a specialty diagnostic lab that offers a better diagnostic test called CALLIS. CALLIS (Calibrated Lipoprotein Ion Separation) is a blood test for accurately quantifying intact lipoproteins for improved Cardio Vascular Disease risk assessment.

SmartyPants
University of Washington

SmartyPants reinvents toilet training and mitigates adult incontinence issues to prevent millions of diapers from ending up as a biohazard in landfills. It predicts impending bowel events and alerts users to get to a toilet. The company’s innovative, first-of-its-kind, technology creates value for the consumers by saving on diaper purchases and the environment by reducing waste and biohazard from disposable diapers.

vHAB
University of Washington

vHAB is a virtual rehabilitation platform that helps patients regain fine motor skills to lead autonomous lives again. vHAB enables occupational therapists to customize patient treatment and accurately monitor progress through engaging and dynamic video games. System portability and precision metrics pose a competitive advantage for rehabilitation facilities, allowing delivery of quality treatment to patients – anywhere, anytime. vHAB saves rehabilitation facilities time and money. Most importantly, vHAB empowers patients to reclaim their independence.

Vie Diagnostics
University of Washington

A significant portion of patients attending STD clinics fail to follow up for treatment, even when tests are positive and the risk for transmission and complication is highest. Vie Diagnostics’ disruptive molecular diagnostic technology will reduce the spread and pain of STD infections by allowing patients to be tested and treated in a single clinical visit. Its tests will provide better patient management, lower costs for clinics, and improve overall public health.

Yowgii
University of Washington

Yowgii has the potential to disrupt the bottled water industry and the water filtration industry. The global bottled water industry is worth over $157 billion a year, but is heavily comprised of plastic bottles with significant environmental footprint and potential for contaminants. Yowgii combines environmentally-friendly water delivery with innovative water purification to deliver the best drinking water to consumer and promises pure water for a better you!

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See what others have to say about the BPC on Twitter: #UWBPC2015

 

Student teams selected to compete in the 2015 UW Business Plan Competition

The University of Washington Business Plan Competition (BPC), now in its 18th year, is a platform for student-led ventures. It provides an opportunity for entrepreneurial students across Washington State to take their ideas beyond the classroom and test them out in a real-world setting. A business built around stylish sports socks, nose-to-brain drug delivery, or Emergency Medical Response might look great on paper, but not until you present it to a room full of entrepreneurs, investors, and mentors will you really know if it has potential.

A record 103 student teams applied to the 2015 BPC. After an initial screening round, 37 teams were selected to move on to the BPC Investment Round on April 28. There, they’ll pitch their ideas to 300+ judges—entrepreneurs, lawyers, investors, and other top professionals—in the hopes of earning a spot in the Sweet 16 and, ultimately, a chance to win the $25,000 Grand Prize.

Best of luck to the teams in the 2015 UW Business Plan Competition!

Alpha Endeavors
University of Washington Tacoma

Alpha Endeavors seeks to disrupt the antiquated residential real estate investment marketplace by alleviating a massive amount of transactional friction in the acquisition process. The company helps residential real estate brokers who serve investor clients to sell more real estate through a software facilitated process that implements predictive analytics, administrative automation, and integrates modern data gathering techniques.

Auctora
University of Washington

Auctora’s automated recruiting tool seamlessly screens, sorts, and schedules candidates so that corporate recruiters can utilize their time more effectively while sourcing job applicants. No dealing with paper resumes; no back-and-forth emails between recruiters and candidates – welcome to recruiting in the 21st century!

Authality
University of Washington

Authality’s first product, Klide, is the most secure and convenient smart lock, and the only smart lock that meets the demands of Airbnb hosts. Klide pairs a physical lock with a mobile app that allows hosts to distribute revocable “keys” to guests and control access remotely.

Avayla Weddings
University of Washington

Avayla Weddings is a software platform designed to provide wedding vendors with better marketing and increased profits while simultaneously acting as the market-leading information tool for couples in the same way that TripAdvisor works for the travel industry. Avayla is the most efficient, enjoyable, and user friendly way for couples to find, contact and book the venue of their dreams.

Baunsu
University of Washington

Have you ever been at lunch and realized the 30 minutes you wanted to spend had turned into an hour? Have you ever been late for a meeting because you just couldn’t find a server to pay your bill? At Baunsu.com you can order and pay for your food ahead of time, getting rid of the hassle in the dining experience. Once you arrive, your food will be served, leaving you time to concentrate on the flavors and experience instead of the wait. It’s Baunsu.com!

Benchmark Environmental
University of Washington
Washington State University

Benchmark Environmental is changing the way we treat storm water. By combining innovative design with new technologies, our treatment solutions are affordable, easy to install, and low maintenance. Benchmark Environmental’s products enable more companies and municipalities to treat storm water runoff effectively–a win-win for customers and the environment.

Bettery
University of Washington Tacoma

Bettery provides consumers with the most cost effective, convenient, and sustainable portable power solution on the market. Bettery taps a growing demand for sustainable solutions by offering batteries as a low cost subscription service.

CaseBooker
Seattle University

CaseBooker is a simple, convenient, and local online mobile application and service that helps law students buy and sell their casebooks (legal textbooks) and other supplementary materials with other law students on their campus.

Co Optical
Washington State University

Co Optical specializes in lifestyle management technologies, with a flagship product that revolutionizes diabetes management by continuously and non-invasively monitoring blood glucose. This wearable device, structured as a pair of glasses, improves convenience and enhances the overall user experience allowing seamless integration of lifestyle management strategies into the everyday lives of people with diabetes.

Community Supported Bio
University of Washington and BGI at Pinchot University

Community Supported Bio turns trash into treasure. It offers turnkey lease-to-own B2B solutions to upcycle food & beverage waste into renewable fertilizer & fuel.

Eldergrow
Seattle University

Old growth happens when nurtured. Eldergrow is a start-up company that connects nature to elders so that they can continue to flourish in their later years of life. Gardening every day reduces the risk factors for dementia by 36%! Through a portfolio of meaningful gardening and nature-related products, Eldergrow will improve the quality of 10,000 elders lives by the end of the decade.

Empreva
University of Washington

Empreva aims to empower and engage women across the world to take their health into their own hands by providing a safe, convenient, and comfortable method for birth control and STI prevention.Empreva is developing birth control and combination birth control/anti-HIV products to benefit the health of women in high-HIV burden areas of the developing world who lack options for protection. For every purchase of an Empreva birth control product in the U.S., Empreva will donate one combination product to a woman in need in the developing world to help achieve sexual health and empowerment for women everywhere.

JikoPower
University of Washington

JikoPower makes thermo-electric generators to turn ordinary cook stoves into personal charging stations for off-grid households that have small electronic devices in the developing world. JikoPower POWERS devices, but it EMPOWERS people.

FullCircle Technologies
University of Washington

FullCircle Technologies is an education technology company empowering K-12 teachers, administrators, counselors, and staff with fast, easy to use, intuitive software to allow educators to focus on maximizing student learning. SITAR – Student Intervention Tracking and Reporting, is the company’s first product that helps schools track both academic and non-academic interventions and proactively reduces future interventions by focusing on the communication and action plans between teachers, staff and parents.

Genie
University of Washington

Genie is a file browser that understands and looks at files exactly the way a human does. Gone are the days of having to go through long lists of generic file names for images. Remember what an image contains? Tell Genie and it does the rest for you.

Go KEFI
Washington State University

Go KEFI is an experience-based travel website that helps you plan vacations based off desired experiences and budget. The team won first place at Spokane Startup Weekend 2014, and has since sparked a movement for a new way to travel.

Hook
University of Washington

Hook is a home automation hub that offers smart home capability to the price sensitive consumer. Customers are able to convert existing electronics in the home to smart compatible devices, keeping these products up-to-date for years to come. Consumers will enjoy convenience with control via their mobile devices, savings on energy costs, and improved home safety. With an affordable price and remarkable ease of use, Hook aims to make smart home technology accessible to the masses.

Ion Informatics
University of Washington

Ion Informatics is developing a proprietary technology that provides critical health information enabling battery operators to maximize the value that can be extracted from each battery through more informed decision making. Applications for improved battery state diagnostics in the marketplace are extensive, applying to any system where large scale batteries are used. The information rich diagnostics developed by Ion Informatics will transform the storage sector by allowing more robust, intelligent, and informed battery management.

Limefy
University of Washington

Limefy makes business networking you can wear. You’re in a big crowd where you don’t know anyone. It’s intimidating. You want to meet someone with similar interests but you don’t know how. LiGo can help you.

Meridian Lee
BGI at Pinchot University

Meridian Lee is a conscious fashion company making chic, distinctive fashion accessories. By collaborating with marginalized artisans around the world, Meridian Lee is able to create handcrafted designs and artisans are able to earn an income and live healthier, safer lives.

miPS
University of Washington

miPS is the first consumer stem cell generation and cell banking service. miPS allows consumers to store their adult cells to prevent cellular aging, generate stem cell lines for research, and use banked cells for future stem cell therapies.

NOVA Technologies
Western Washington University and University of Washington

NOVA Technologies’ Smart Solar Window uses transparent nanotechnology to create clean, local electricity that can turn skyscrapers into giant solar arrays and reduce HVAC systems costs, an innovative link to a carbon neutral future.

Ordr.it
University of Washington

For small businesses, creating and managing purchase orders is a time-consuming manual task. Ordr.it offers a modern supply chain solution for small businesses that allows users to better manage purchase orders and collaborate on pending orders with their vendors.

Otogear
University of Washington

Otogear is a stylish, customizable, environmentally friendly, reusable silicone earplug designed to help sustain a healthy hearing environment during loud events. In addition, Otogear promotes the reduction of waste by being reusable and biodegradable.

Park A Lot
University of Washington

Park A Lot is a platform connecting private businesses who have unused parking spaces with customers looking for parking. Lot owners sign up on a hop-on, hop-off platform and their lots become available to the public, generating them revenue. Customers use Park A Lot’s website or app to purchase parking on a lot of their choice from their home or mobile device.

Parky
University of Washington

Parky makes paying parking tickets suck less! Parky is a cloud-based app for receiving automated notifications once a parking ticket is issued to a vehicle owner. The app sends payment reminders and allows users to make one-click payments, reducing the anxiety related to missed parking payments and late fees.

PowerNode
University of Washington

PowerNode is a web-based power monitoring system for industrial machinery that utilizes machine learning to perform predictive maintenance, reducing costs associated with operation, maintenance and machine down time.

RainCity Heart Lab
Seattle University

Seventy percent of patients who have suffered a heart attack for the first time were previously classified as low risk for cardiovascular disease based on the current testing methods. RainCity Heart Lab (RCHL) is a specialty diagnostic lab that offers a better diagnostic test called CALLIS. CALLIS (Calibrated Lipoprotein Ion Separation) is a blood test for accurately quantifying intact lipoproteins for improved Cardio Vascular Disease risk assessment.

Saffron and Rose
Cornish School of the Arts and University of Washington

Saffron and Rose provides stylish and comfortable yoga-inspired apparel that supports the true health of the body and the planet. Using natural and organic fibers in beautiful colors, Saffron and Rose apparel enables a positive mood, a balanced body, and a general sense of well-being.

SmartyPants
University of Washington

SmartyPants reinvents toilet training and mitigates adult incontinence issues to prevent millions of diapers from ending up as a biohazard in landfills. It predicts impending bowel events and alerts users to get to a toilet. The company’s innovative, first-of-its-kind, technology creates value for the consumers by saving on diaper purchases and the environment by reducing waste and biohazard from disposable diapers.

SportSocial
Seattle University and University of Puget Sound

Sport-Social provides the easiest way to spontaneously organize, locate, and join pickup sports activities through a social platform.

Storyline.Life
University of Washington

Sheer volume of life moments – scattered across electronic devices and online accounts – and lack of organization make it difficult to find precious moments and to assemble them into stories. Ironically, even as more life instances are captured, stories are increasingly buried in digital chaos. In an attempt to record many experiences, users risk losing the very memories they want to preserve. Storyline.Life is a storytelling platform to conveniently capture, organize and connect moments so that they can be shared as meaningful stories.

ThreeBar
University of Washington

ThreeBar is a revolutionary website tracking and content delivery platform that allows any business to easily and cost efficiently hyper-target customers. Using a customer’s past web viewing habits, locational data, and demographic profiling, ThreeBar enables businesses to deliver custom website content and test special offers in real-time– all with the simplicity of a point and click user interface.

TriboTEX
Washington State University

TriboTEX aims to extend the operational life-span of industrial machinery by improving efficiency where lubricated friction takes place. TriboTEX’s self-assembling nanostructured lubricious coating provides regenerative effects to frictional surface during normal operation.

vHAB
University of Washington

vHAB is a virtual rehabilitation platform that helps patients regain fine motor skills to lead autonomous lives again. vHAB enables occupational therapists to customize patient treatment and accurately monitor progress through engaging and dynamic video games. System portability and precision metrics pose a competitive advantage for rehabilitation facilities, allowing delivery of quality treatment to patients – anywhere, anytime. vHAB saves rehabilitation facilities time and money. Most importantly, vHAB empowers patients to reclaim their independence.

Vie Diagnostics
University of Washington

A significant portion of patients attending STD clinics fail to follow up for treatment, even when tests are positive and the risk for transmission and complication is highest. Vie Diagnostics’ disruptive molecular diagnostic technology will reduce the spread and pain of STD infections by allowing patients to be tested and treated in a single clinical visit. Its tests will provide better patient management, lower costs for clinics, and improve overall public health.

Yowgii
University of Washington

Yowgii has the potential to disrupt the bottled water industry and the water filtration industry. The global bottled water industry is worth over $157 billion a year, but is heavily comprised of plastic bottles with significant environmental footprint and potential for contaminants. Yowgii combines environmentally-friendly water delivery with innovative water purification to deliver the best drinking water to consumer and promises pure water for a better you!

 

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Todd Fishman, Nathan Kaiser, and Katlin Jackson: marketing your startup

Startups are hard—identifying opportunity, developing a business plan, understanding legal issues, marketing your product. Luckily, you can learn a lot about navigating the startup world from entrepreneurs who’ve been there, done that, and lived to tell the tale.

Resource Nights, presented during winter quarter by the Buerk Center for Entrepreneurship, feature experts from the local entrepreneur community sharing their knowledge on various aspects of starting a business.

This week’s class, “Marketing your Startup,” featured Todd Fishman (Evergreens Salad), Nathan Kaiser (2bar Spirits), and Katlin Jackson (Haiti Babi). The three entrepreneurs shared their thoughts on identifying their startups’ uniqueness, developing marketing strategies, and establishing footholds in competitive environments.

Read some of our favorite advice and insights below, watch the entire class video here, and check back weekly for more Resource Nights coverage.

Nathan Kaiser on identifying your uniqueness:

2bar_6.2013_2“Branding is how you play the game and grow your business to wherever you want to take it,” says Kaiser, “and our brand is about legacy.” His company, 2bar Spirits, takes its name from the family ranch back in Texas—a story that is shared with every potential customer. While the brand is also known for being entirely handmade from local ingredients, Kaiser believes that 2bar “resonates in the consumer’s mind for the reasons that are important: legacy and celebration.”

Todd Fishman on communicating uniqueness:

static1.squarespace.com“We communicate our uniqueness through our people,” says Fishman, explaining that it’s his employees who share Evergeens’ distinctive qualities—a focus on health, organic and sustainable ingredients, giving back to the community—with customers. “When we are hiring, we look for people with heart—with the ability to communicate and care—over people with technical skills,” he says. “We pay more for better quality employees, and we don’t rush the hiring process.”

Katlin Jackson on messaging:

HaitiBabi_set+stone+teal“Figure out what the customer actually cares about,” says Jackson, whose company employs moms in Haiti to knit baby blankets that are sold in the United States. “If someone has just one second to learn about [Haiti Babi], what is it we want them to take away?” she asks. For Haiti Babi, she says, “It’s hope. We want them to understand that this is a hopeful product.”

Todd Fishman on preparation:

“Take every meeting, meet with everyone you can, and follow up,” says Fishman, when asked what advice he’d give to those just starting out. “ When Hunter [his cofounder] and I moved from New York back to Seattle, we met with 320 people in three months. That is ultimately how we’ve succeeded to where we are now.” He continued, speaking directly to the students in the audience, “You are at a University that has unlimited connections and networks. Tap into that!”

Terry Drayton and Adina Mangubat on business planning and risk

Buerk Center Resource Nights: Business Planning and Risk

Startups are hard—identifying opportunity, developing a business plan, understanding legal issues, marketing your product. Luckily, you can learn a lot about navigating the startup world from entrepreneurs who’ve been there, done that, and lived to tell the tale.

Resource Nights, presented during winter quarter by the Buerk Center for Entrepreneurship, feature experts from the local entrepreneur community sharing their knowledge on various aspects of starting a business.

Drayton_Storrage Adina (small)

This week’s class, “Business Planning and Risk,” featured Terry Drayton, founder of Storrage and Adina Mangubat, founder of Spiral Genetics. The two entrepreneurs shared their thoughts on startup relationships, managing risk, and entrepreneurial game plans.

Read some of our favorite advice and insights below, watch the entire class video here, and check back weekly for more Resource Nights coverage.

Business Plans

“The business plan should be a living document because the market is constantly shifting underneath you. You’ll work hard on a business plan, bring it out into the real world, and realize it’s not going to work. Starting a business is basically a never-ending game of pivoting,” says Mangubat, whose startup made three substantial pivots before landing where it is today.

“I’m a believer in the one-page business plan, says Drayton. “When I got my MBA back in the early 80’s, business plans were graded by the pound—100s of pages of crap.” But now, well into his entrepreneurial career, Drayton likes the idea of having to fit everything down on one page. “It forces you to be brutal with editing and only include the things that really matter,” he says.

Finding the Right Startup Partner(s)

“Finding the right startup partner is like choosing your significant other,” says Mangubat. “You don’t want just anybody. Just like in love, you have to be picky and patient, and wait until you find someone who resonates with what you’re trying to do—someone who you can trust and communicate with.”

Measuring Risk

“You can come up with 500 reasons not to do something, and by the time you’re done meeting with a list of venture capitalists and angel investors, they’ll have given you 500 more,” says Drayton. “Your job is to pay attention to the ones that keep you up at night.”

“Hundreds of people will tell you no,” says Mangubat. “They will tell you you’re too young, not qualified, or crazy. But if you are passionate about what you are doing and really believe you can do it, don’t listen to them, and just go for it.”

The Startup Game

“Think of how bad some [NFL] teams are,” says Drayton, while speaking on the importance of having a game plan. “They have the same amount of money as other teams, they can hire the same people, have the same amount of draft picks, but they’re just awful. It’s because they need a game plan. Imagine the Seahawks without a game plan. It would be inconceivable!”

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Chris DeVore and Matt Ehrlichman: “intro to entrepreneurship”

Startups are hard—identifying opportunity, developing a business plan, understanding legal issues, marketing your product. Luckily, you can learn a lot about navigating the startup world from entrepreneurs who’ve been there, done that, and lived to tell the tale.

Resource Nights, presented by the Buerk Center for Entrepreneurship, feature experts from the local entrepreneur community sharing their knowledge on various aspects of starting a business.

This week’s class, “Introduction to Entrepreneurship,” featured Chris DeVore of Techstars and Founder’s Co-op and Matt Ehrlichman of Porch.

Read some of our favorite advice and insights below, watch the entire class video here, and check back weekly for more Resource Nights coverage.

 

Chris DeVoreWho becomes an entrepreneur? These are the characteristics and “people patterns” that Chris DeVore believes typify true entrepreneurs.

  • Insatiable need to create
    “Entrepreneurs have an idea of a future they want to create, and they’ll do whatever it takes to make that idea take shape.”
  • Choose autonomy and control over status and money
    “The last thing in the world you should do if you want to make a lot of money is be an entrepreneur.”
  • Do not need a lot of external validation
    “Entrepreneurs don’t crave approval from the world in order to be functional in their work.”
  • Lofty standards for themselves and for others
    “Entrepreneurs hold themselves to a very high standard and are never satisfied with their work.”
  • High tolerance for uncertainty and ambiguity
    “Entrepreneurs have to be ok with not knowing the answer for a long period of time.”
  • Impatient
    “Entrepreneurs tend to push harder, faster, and further than anyone else.”
  • Relentless
    “Good entrepreneurs don’t give up. They don’t take no for an answer.”

 

matt-ehrlichman-familyWhere do you begin? What factors go into deciding what your startup is going to be? Here are Matt Ehrlichman’s thoughts on identifying an opportunity for your startup.

  • Don’t worry about the idea
    “The idea is the least important thing. Identifying an opportunity, a market, a problem to solve—those are important.
  • Choose your market carefully
    “Pick a market where you’re not going to be constrained.”
  • Attack the pain
    “The safest and most consistent way to build a company is to identify real pain points and address real problems.”
  • Go with your passion
    “Find something that you are deeply passionate about. There are so many highs and lows in building a company. If you’re not deeply connected to what you’re trying to do, you’re going to burn out. You need that ‘why’ to sustain you when things get difficult.”
  • Play to your strengths
    “Find something that you are uniquely great at, so that you have a competitive advantage over everyone else in the world.”
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Lessons for student entrepreneurs

Dan Price
Dan Price speaking at the Business Plan Competition Dinner and Awards Ceremony

As a student at Seattle Pacific University, Dan Price won second place in the 2007 UW Business Plan Competition for Gravity Payments. This year he was the keynote speaker at the UW Business Plan Competition Awards Dinner on May 22. Price shared his personal story and the lessons he learned while building Gravity Payments into one the fastest growing credit card processing companies. His advice for student entrepreneurs:

Dive in. One important lesson for all entrepreneurs is to learn how to dive in and get things done—even when you don’t know exactly what you’re doing. Price shared what happened to him in 2008 when the financial collapse hit. First, 20% of his revenue evaporated overnight. Next, two of his major clients filed for bankruptcy leaving him with the prospect of losing $1.3 million, which would have left him with just $200K in the bank. But instead of panicking, he started learning everything he could about bankruptcy law and was appointed to the official committee for unsecured creditors for both bankruptcy cases. In the end, Gravity Payments didn’t lose the entire $1.3 million.

Make incremental progress. He also made the point that building a company is about making incremental progress each day. Instead of focusing on everything that needs to be done, do what you can see today.

Be open to change. You’re not going to follow your business plan exactly like you think you are. He said, “You’re going to shred it. You’re going to redo it.” It’s important to be flexible and open to change to meet demands. He said, “We’re doing things in our business I never imagined we would do.”

Support successful people traits. He concluded with a challenge to the audience. He showed an image depicting successful people versus unsuccessful people. Successful people share information, keep a journal, want others to be successful, while unsuccessful people fear change, secretly hope others fail and criticize others. Price challenged everyone to create a world where the successful people traits thrive.

He also shared his life philosophy that we should enjoy our time on earth as much as possible and be as happy as possible, and have that, not money, represent true happiness. You can also read GeekWire’s coverage of Price’s talk here.