Tag Archives: business plan competition

The Buerk Center for Entrepreneurship awards $170,000 to eight student-led start-ups

Haiti Babi Blanket
Haiti Babi

When Katlin Jackson returned from her second trip to Haiti in January 2012, she was a woman on a mission. After spending time in a Haitian orphanage, she’d discovered that a good number of the children there weren’t orphans at all. Their parents were simply too poor to care for them. Within months, Katlin, along with UW junior Kari Davidson, cofounded Haiti Babi and entered the 2012 Business Plan Competition.

Haiti Babi now employs four Haitian mothers to knit and crochet high-quality, incredibly soft baby blankets and accessories that are sold to moms in the United States. In 12 months, Katlin and Kari have taken an idea, defined a mission (Moms helping Moms), and created a start-up company that is making real headway. They have a well-thought-out brand, fashionable products, and a detailed operations plan. Their Indiegogo campaign brought in double their fund-raising goal, pre-orders for their first blankets surpassed all expectations, and Haiti Babi has been featured in Seattle Magazine, Social Good Moms, and Disney Baby.

Much of Haiti Babi’s success can be attributed to the intelligence, drive, and dedication of its founders, but they’ve also had great help along the way. They were admitted into the Jones Milestones/Foster Accelerator in July 2012.

The JM/FA at the Foster School’s Buerk Center for Entrepreneurship is a TechStars-like program that provides a milestones-based framework, monthly coaching from Seattle entrepreneurs and investors, and connections that help student teams make the transition to start-up companies.  From July 2012 to February 2013, 10 teams worked to recreate their teams, develop their technologies or get product to market, and raise early-stage funding. On February 13, eight teams were awarded between $10,000 and $25,000 for their efforts.

  • PatientStream, a cloud-based electronic patient-tracking system for hospitals, licensed its technology from the University of Washington and secured a $500,000 investment from the W Fund.  Ben Anderson (TMMBA 2012) is the founder, and brought in Keith Streckenbach as COO and co-founder to drive sales. Anderson quit his day job at UW Medicine/Harborview in October.
  • Haiti Babi provides mothers in Haiti with employment to keep their children out of orphanages. As part of their “Moms helping Moms” mission, Haiti Babi’s mothers knit and crochet high-quality, incredibly soft baby blankets that are sold in the United States. Co-founders Katlin Jackson and Kari Davidson (BFA 2014) raised funding through an Indiegogo campaign, pre-orders for blankets surpassed all expectations, and Haiti Babi has been featured in Seattle Magazine and Disney Baby.
  • LumiSands was awarded a $150,000 National Science Foundation SBIR Phase-I Grant and a $50,000 gift from the Washington Research Foundation for the development and manufacture of its silicon-based alternative to rare-earth phosphors used in LED lighting. Co-founders Ji-Hao Hoo (PhD 2013) and Chang-Ching Tu have negotiated an agreement with the University of Washington, and are still in the technology development phase.
  • JoeyBra, “the first sexy and comfortable fashion bra with a pocket,” closed a successful angel investment round, produced a new, quality sports bra with a waterproof pocket in a full range of sizes, and has been featured by Forbes, MSNBC, and CNN.  Mariah Gentry (BA 2013) and Kyle Bartlow (BA 2013), the co-founders, have contracted with a former Miss America as a spokesmodel and will launch their product nationwide in April 2013.
  • Microryza, a KickStarter-type site for smaller science and research projects,was admitted into Y-Combinator in October and moved to the Bay Area. Cindy Wu (BS 2011) and Denny Luan (BS 2011) have raised more than $170,000 and their site has funded projects from tracking Magellanic penguins to sustaining native bees and student-designed electric racecars.
    Update: March 28, 2013 – Microryza was named one of the top 5 Y-Combinator start-ups to watch by Inc. Magazine.
  • Strideline sold more than 60,000 pairs of their signature city skyline crew socks in 2012. Co- founders Jake Director (BA 2013) and Riley Goodman (BA 2013) have organized a national sales team, are now selling in Nordstrom and Zumiez, and were the subject of a UW TV short feature
  • SuperCritical Technologies has designed and will build compact modular power plants that provide up to 5MW of clean, reliable electricity for heating and/or cooling. Chal Davidson (MBA 2012) is the CEO, with Max Effgen (MBA 2012) as a co-founder. The company raised $200,000 in angel funding to complete the conceptual design and establish supplier relationships, and is currently fundraising to build the prototype.
  • UrbanHarvest is an urban farming company that grows high-value hydroponic lettuces and herbs within feet of where they’ll be consumed. The brainchild of Chris Bajuk (MBA 2011) and Chris Sheppard (MBA/JD 2012), UrbanHarvest is currently negotiating with a large SoDo corporation to build a rooftop greenhouse.

So what’s next? The work certainly doesn’t stop here. As any entrepreneur knows, it takes more than six months to grow a thriving business. And that’s what the JM/FA ultimately provides at the end:  additional runway.  This follow-on funding is a testament to the companies’ hard work so far, and an investment in what we know they can become.

The Jones Milestones/Foster Accelerator is funded by the Herbert B. Jones Foundation and additional private donors who, like us, believe in the ability of student entrepreneurs.

Making shabu “chic”

Kien Ha describes himself as a risk-averse entrepreneur. And given that restaurants are notoriously risky start-ups, Ha went with a concept he knows well – shabu-shabu. Shabu-shabu, or Japanese hot pot dining, is a trendsetting phenomenon that has long driven technology transplants  from California to expect its healthy, simple, and affordable food on almost every street corner. Ha’s discovery that Washington is the fourth fastest growing state for Japanese-style restaurants convinced him to launch Shabu Chic at the UW’s 2008 Business Plan Competition.

Open Friday through Sunday in Seattle’s International District, Shabu Chic boasts fans who are true devotees talking and sharing photos of the restaurant and the unique food presentation. Yelp gives Shabu Chic a 4.5, and the restaurant got 200+ Facebook “likes” when it posted the possibility of adding a Kimchi sauce in the fall. “Word of mouth has been great,” Ha says. But once a customer is in the door, he relies on wait staff training and social media to share little morsels of Japanese food history along the way.

Still working part-time as an advisory manager for a Seattle accounting firm, Ha is content taking things a bit more slowly than his tech entrepreneur peers. “Most restaurants fail in the first year because they’re under-capitalized. Having no outside funding from the outset has kept us on task and deliberate in all that we do,” he said. His hope is to break even in year two, make a profit in year three, and go full-time with a second location.

Ha sees tech start-ups and restaurant start-ups in the same light. “Whether it’s a tech or food,” he says, “you have to own everything from end to end.”  By serving Seattle’s unmet shabu-shabu need, Ha is developing a market for something people in Seattle never knew they’d love. An entrepreneur’s dream.

Challenges drive environmental innovation

Why are “challenges” so crucial in driving innovation?  We asked Connie Bourassa-Shaw, the director of UW’s Center for Innovation and Entrepreneurship about this, specifically in relation to the Center’s annual Environmental Innovation Challenge.  Here’s what she had to say:

We launched the Environmental Innovation Challenge in 2009 because we believe that “challenges” drive innovation, and we were looking to engage smart, passionate students in the quest to produce real, market-conscious solutions to environmental problems.  My story at the time was the Solar Car Challenge, which has been going on for the last decade or so. Most people know it. But the point is that we’re still not driving solar cars. That’s what I didn’t want to see. I wanted to see market results with the EIC.

So we narrowed it down to this: Tell me what the environmental problem is, tell me about your solution, show me that it works, tell me about the market opportunity, and demonstrate the potential for impact. Now, what we’re asking students to do is hard. Designing and building a prototype is hard. Getting it to work is even harder.  And we’re not interested in the $5,000 solution to the $500 problem. It’s got to be appropriate technology, especially when you’re looking at technologies targeted for third-world countries.

The Challenge is run by CIE (which is in the Foster School of Business), in partnership with the College of Engineering and the College of the Environment. We want cross-disciplinary teams–from undergrads to PhD students. We start the process with a fall quarter class–the Environmental Innovation Practicum. Those students walk through the process of thinking about and planning for the Challenge, which happens late March or early April. We get $25,000 from the College of Engineering to provide small grants ($500 to $5,000, but generally under $2,000) to teams that need prototype funding. We give all the money away.

This year (2012) GIST won the $10,000 grand prize. Barrels of Hope and Urban Harvest won prizes as well–and both went on to our annual Business Plan Competition, which follows the Challenge. In fact, about half of the EIC teams go on to do the BPC.

What happens is really interesting–students get caught up in the excitement of thinking about making this a real company. Many are very serious.

The EIC is full of great stories, and the “challenge” process itself is the key.

Standing room only: celebrating “entrepreneurial speed”

Outside the sun set gloriously over Elliott Bay and the Olympic Mountains.  Inside, even the sky couldn’t distract the entrepreneurs, student teams, judges, press and guests in Seattle’s Pier 66 ballroom from the excitement of the main event—the 15th annual University of Washington Business Plan Competition (BPC) awards.  Having no idea how the finalists had placed for the $68,000 in prizes, the crowd listened with rapt attention to each team’s one-minute pitch.

The diversity of the four finalist start-ups made it difficult for audience members to venture a guess who would take grand prize. Would it be Xylemed or Joey Bra? Bicycle Billboards or Urban Harvest? As each student ended his or her team pitch minute, you could almost hear guests thinking, “Fantastic idea!”

What Zulily CEO Darrell Cavens then shared during his keynote speech was how to get such fantastic ideas to market by leveraging what he calls “Zulily time.” Called “an entrepreneurial speed freak if there ever was one” by Geekwire, Cavens emphasized not only the importance of “going fast” but of using the Internet as a tool to tweak the offering, making it better each day along the way. “Don’t spend five months on your business plan—apologies to the professors in the room! Put that plan together, and try it, innovate on it, adjust it, move forward.”  Now launching 1,400 new styles of kid products a day, Zulily focuses on beating rivals to the punch while delivering exceptional customer service. “It’s what we do every single day,” Cavens explained.

The BPC prize winners are now putting that sentiment into practice.

The $25,000 WRF Capital Grand Prize winner, Urban Harvest, will soon convert one of Microsoft’s Redmond parking garage rooftops into an active garden, allowing them to “grow their own” lettuce and herbs rather than continue to truck their food service salad fixings from the Salinas Valley. The team of two Foster School of Business MBAs, Chris Sheppard (MBA/JD)  and Chris Bajuk (MBA/MS real estate), intend to put many more  commercial rooftops to better use as hydroponic gardens that serve building owners as well as the local community. In addition to delivering the benefits of local agriculture, the Urban Harvest co-founders, both former military, have made hiring fellow veterans a priority.

Xylemed, the winner of the $10,000 Jones Foundation second-place prize, provides cloud-based electronic patient tracking and operations management system for hospitals. Their  goal is to eliminate patient care white boards used in surgery departments and replace them with 60-inch screens that can be updated with current information from any hospital computer. Ben Andersen and Marc Brown led the team of Foster School Technology Management MBAs that designed the system.  Xylemed’s product is already used in several of Seattle’s top hospitals—including Harborview Medical Center and the UW Medical Center—to improve safety and communications while reducing costs and administrative headaches.

After gaining incredible national press coverage with their initial product launch, Joey Bra’s fashion- forward bra with a discreet cell-phone pocket garnered the team one of the BPC’s $5,000 finalist prizes. Marketed initially to female college students who need a place to stow their phone and keys while out on the town, the two Foster School undergraduate co-founders, Kyle Bartlow and Mariah Gentry, are now working quickly to introduce a sports bra version to market.

Finally, Biking Billboards, which brings mobile marketing focused on building strong, personal customer connections, won the second $5,000 finalist prize.  The company, whose founding team includes Foster undergraduates Curtis Howell and Claire Koerner as well as two non-students, is now expanding to Los Angeles. As existing clients T-Mobile and PEMCO can attest, Biking Billboard “brand ambassadors” are able to more authentically engage with micro-targeted consumers on specialized routes.

For loyalty’s sake: follow the smartphone

How do you convince coffee shop and pizza parlor owners that it’s time to ditch the paper punch card and move to a digital customer loyalty app? Educate them in the ways of today’s savvy smartphone users.

Punchkeeper, an app developed by Seattle University MBA Val Trask and her friends, programmer Jon Ohrt and developer Matty Mitchell, does just that. By providing a simple alternative to the old-fashioned paper punch card for businesses like cafes and salons, Punchkeeper ups customer loyalty and downplays wallet space. But wait, there’s more. In the course of any transaction, the app is also collecting valuable market data, performing target marketing through phone notifications, and using geo-locational technology to create social media buzz. What’s not to like?

It is no surprise that early-adopting university students in urban locations are exactly the customers to convince small businesses of Punchkeeper’s benefits.  Once store owners learn how simple it is for a smartphone owner to scan a QR code and transmit their data, Punchkeeper becomes an obvious solution. Josh Losinger, the owner of Seattle’s Lunchbox Laboratory, only had to observe his lunch-time customers. “We figured that since most people these days are glued to their phones even while chomping down on our crazy burgers, they may as well get value out of it,” he said. “Punchkeeper is the future of loyalty recognition.”

Since participating in the 2011 UW Business Plan Competition, the Punchkeeper team is now seeking Series A funding to scale and add features. The company currently serves merchants in Washington, Texas and Colorado, and is starting to work with retailers in Oregon and on the East Coast. Punchkeeper has 3,000 users. The team expects that number to grow rapidly with the launch of the University of Washington Housing and Food Services program later this spring.

The biggest lesson Trask and her team have learned? Be scrappy. “At the Business Plan Competition we were the team with the homemade sign, the logo-shaped cookies, the cool borrowed props and the donated giveaways,” explains Trask. “It started us on a path of scrappiness and creativity that translated into successful bootstrapping in the real world.”

Learn more about the world of start-ups via the Center for Innovation and Entrepreneurship at the University of Washington Foster School of Business.

Meet your new apartment: you’ll love her

Every entrepreneur learns that the company you envision at the outset almost certainly won’t be the same company you own a year or two later. Take Phillip Lee and Spottage, for example. With the help of the high-profile TechStars and greater industry exposure, Lee and his co-founder, Bryan Leptich, have turned their 2007 Business Plan Competition entry, Spottage, into Rentmatch.com, a rental housing “date match” business that is now the largest listing site.

For Lee, the stops, starts and re-grouping came with the economic downturn, which hit just as Spottage found its stride in 2008. Lee discovered that he was actually serving a lessor’s market rather than the previously hot renter’s market. That shift drove a new emphasis on providing real value and more refined search results for users – something akin to the algorithms behind Netflix’s “suggestions.”

This was also when Lee started to see Spottage in a new light. “Instead of just building another listing site, why don’t we become the intelligent layer that sorts through all those listings and efficiently matches them with renters?” he said. “The problem isn’t lack of inventory. The problem is how to quickly and efficiently match vacant units with renters.”

By working with rather than against the likes of Rent.com, Mynewplace.com and Apartments.com, Lee’s company, now using the more descriptive name of Rentmatch.com, has collected the largest number of listings (roughly 1.5 million) of any comparable site. With that expanded listings pool, the dating began. Rentmatch.com now offers greater levels of customization to match housing seekers with exactly the features they want. Furthermore, their cross-competitive partnerships allowed them to expand beyond university campuses into other urban geographic areas.

“What was surprisingly hard to get used to was the reality that, for a start-up, it’s a race to fail quickly, learn quickly and ‘do more faster,’” he explained. “If you’re too afraid of failure, you don’t take those big risks that can turn into big successes.” Lee’s experience in the TechStars process ingrained this “fail faster” theory in his thinking. With a broader perspective and expanded connections, Rentmatch’s start-up journey has helped set up even more successful “dates” between apartment seekers and lessors.

After saying no to an early buyout “marriage” offer at the Real Estate Connect conference in New York City in early 2012, Lee and Leptich have continued to grow Rentmatch.com. Without marketing or press, site visits went from 1,000 to 25,000 from December 2011 through March 20, 2012. And though the company has always had revenue, Lee notes, “most angel investors have told us to not worry about revenue at the seed stage and instead focus on product market fit and building traction.”

The lean, two-man team plans to add five developers and a sales/business development manager by the end of the year. Like dating, the energy they have put into failing has been worth it, now that they have found the perfect entrepreneurial fit.

Learn more about the world of start-ups via the Center for Innovation and Entrepreneurship at the University of Washington Foster School of Business.

2012 Business Plan Competition innovations inspire

Business plan competitions are never just isolated, one-off events. Instead, not only do they help advance the participant innovations along their entrepreneurial paths, but such competitions also help identify overall trends and patterns. What we learn from watching changes in participation, the width and breadth of the ideas and the increasing professionalism of submissions over the years may also serve as an indication of where our economy is (or will be) heading and how prepared our emerging innovators are to address it.

As the University of Washington Foster School of Business’ 2012 Business Plan Competition gets underway, student co-chairs Alan Blickenstaff and Annie Koski-Karell (both MBA 2013) wrote a submissions review letter noting key developments. Letter excerpts:

The first submission I picked up from the daunting stack of papers in front of me described an innovative online service that would connect entrepreneurs seeking funding to would-be investors. Out of the gate, I knew I was in for a fun and inspiring time. Indeed, I was: the entries I reviewed ran the gamut from high-tech cooking tools to DIY veggie gardens in wooden boxes. Across the board, participants demonstrated a remarkably creative, savvy ability to pinpoint business opportunities among a myriad of industries. In addition to the plans addressing some of the more familiar sectors such as medicine and fashion, I was introduced to businesses in fields that I was completely unfamiliar with, including drone aircraft manufacturers and crowd-sourced charity funds. Before I knew it, the stack had disappeared. I came away brimming with excitement for this year’s competition, and more glad than ever for the privilege to be a part of it.

This year, 101 teams of students submitted their innovations, visions and start-ups to the Business Plan Competition. While most entrants classified their idea as a technology or consumer product, the ventures continue to blur the lines between industries. Current trends include a focus on food (15% of plans feature innovations to help you source, cook and enjoy your favorites), crowd-funding platforms, language learning tools, and creating social networks for motivational and educational purposes (such as getting in shape or learning to program). Additionally, 2012 sees environmental innovation infused throughout all categories with focuses on local, efficient and sustainable ideas. Not only does this year’s field represent a wide range of ideas, but the entrepreneurs are already getting their ventures off the ground; more than 25% of entrants have incorporated their venture, raising nearly $400K in combined seed capital and generating more than $120K of earned revenue thus far.

This year’s cohort of young entrepreneurs also represents an amazing range of northwest schools. Nine regional universities are represented with their innovations: Bainbridge Graduate Institute, Eastern Washington University, Evergreen State College, Gonzaga University, Seattle University, Seattle Pacific University, University of Washington, Walla Walla Community College and Washington State University. Additionally, several teams include partnerships across universities, including team members from UCLA, UC Davis, University of Montana, and University of Tokyo.

Follow the 2012 UW Business Plan Competition on Facebook, or search #UWBPC12 on Twitter. The competition is the largest Center for Innovation and Entrepreneurship annual event.

Reaching the milestones of start-up success

When it comes to student start-ups, more seed capital is better than less, motivation is an imperative, but a team of trusted and experienced advisors might be the greatest asset of all. So in an effort to provide more attention and resources for the most promising start-up teams after the UW Business Plan Competition, the Center for Innovation and Entrepreneurship worked with the Herbert B. Jones Foundation to launch the Milestone Achievement Awards.  “We wanted to accelerate some of these start-ups,” says Michael Bauer, president of the Jones Foundation, a long-time supporter of the competition. “So we came up with this idea of a real financial incentive for the teams to set and reach key developmental milestones.”

Serious about starting their companies, five of the winning teams from the 2010 competition have spent the last six months participating in the Jones program. The start-ups worked with CIE staff and a special advisory committee made up of CIE board members and past winners of the Business Plan Competition to draw up a short list of “realistic but measureable” milestones they could reach within that timeframe.  “We’re proud to say four of the five start-ups reached their milestones and will receive awards,” said Connie Bourassa-Shaw, director of CIE. “But what’s really stunning about each of these teams is that they all raised angel or grant funding and have made great progress on their prototypes or pilot projects.”

Led by CEO Brian Glaister, EETech is developing a medical device that enables people in wheelchairs to walk again and received a $25,000 award. Another $25,000 went to YongoPal, a service created by Darien Brown, for South Korean university students who want to hone their conversational English with American peers at top US universities. WISErg, with team members Brandon Baker and Jaimee Jewell, developed a solution that uses compostable organic waste to create natural fertilizers and biogas and received $15,000. Emergent Detection, led by Eric Fogel and Keegan Hall, also received $10,000 in additional seed funding for their handheld device that measures and records fat loss.

“The committee helped us identify what the most important milestones would be for our first six months, in order of priority and contingency,” said WISErg’s Jaimee Jewell. “That helped us keep each of our revenue streams fresh in our minds, but also prioritize what needed to happen to bring them all together.”

“For me, the mentorship was the best part of the program,” said Brian Glaister of EETech. “As a first-time entrepreneur and a first-time CEO, it was really helpful to have an outside view of the company, particularly to put the advice of our internal team and directors into the proper perspective. Even though the program is finished, I expect the relationships with our mentors will continue, which I’m very happy about.”

Members of the Jones committee included Marc Barros of Contour, Bill Bromfield of Fenwick & West, Alan Dishlip of Billing Revolution, Geoff Entress of Voyager Capital, Alan Portugal of Ivus Energy Innovations, Adrian Smith of Ignition, and Michael Bauer, of the Jones Foundation. And the committee had their share of accolades for the teams, noting that it was gratifying to help fellow entrepreneurs start off on the right foot and avoid some of the common pitfalls and “newbie” mistakes. “I got a real kick out of seeing the teams make progress on their first set of milestones,” said Geoff Entress. “I’m already looking forward to next year.”

Learn more about Stockbox Grocers, a 2011 Jones Milestone Achievement Awards team

Impel’s POD device helps drugs jump the blood-brain barrier

Impel NeuroPharmaIt sounds like science fiction: a device that delivers pharmaceutical drugs directly to the brain using something called “nose-to-brain” transport. But this is no sci-fi tale. The Pressurized Olfactory Delivery (POD) device, developed by John Hoekman, UW PhD in pharmaceutics and chief scientific officer of Impel NeuroPharma, has the potential to solve one of the biggest problems facing the neurological drug industry today: getting drug molecules beyond the blood-brain barrier and into the central nervous system.

While conducting research in neurological drug delivery at the UW, Hoekman saw how the nose-to-brain pathway could improve drug delivery save for one small issue: there were no devices capable of reaching the upper nasal cavity to utilize this pathway. He began working with Dr. Rodney Ho in the UW Department of Pharmaceutics to develop a commercial device that would be cost-effective, disposable and user-friendly. “We’ve developed the POD device to be an elegant mechanical solution in a space plagued by biological problems,” says Michael Hite (MBA 2009), CEO of Impel. “Rather than manipulate drug properties chemically to improve absorption by the brain, the POD device simply delivers them to a region in the body where they will naturally be readily absorbed into the brain.”

For many drugs, this ability to move drugs beyond the blood-brain barrier means lowering the dosage, reducing organ exposure and lessening side effects. It can also have significant impact for biologic-based drugs such as peptides and proteins—drugs that hold tremendous promise for treating diseases such as Alzheimer’s and Parkinson’s but that can’t make it to clinical trials due to the lack of a viable delivery mechanism.

Hoekman and Hite took Impel to the 2008 UW Business Plan Competition, where they won the $25,000 Grand Prize as well as a Best Idea Prize for Innovation. They then worked with the UW Center for Commercialization to license their technology, produce a prototype device and select candidates for proof-of-concept trials. “The BPC prize raised our profile and provided credibility with angel investors,” says Hite. “One of the lessons we learned was how to convey not only the technological break-through of the POD device, but also the advantages of our business model to angel investors. As a pharmaceutical technology provider, Impel adds value to products in the $60 billion-plus central nervous system therapeutics market without having to launch its own drug products.”

As one might expect for a life sciences start-up, the last 18 months have been make or break time. In early 2010, the company raised its first outside seed capital from some of the Northwest’s most well-known life science angel investors, including members of the Alliance of Angels, WINGS and Bay Area angel groups. With over $1.1 million in private and public funding raised, the company has been able to conduct proof-of-concept work and scale up the POD device in anticipation of human trials, including a successful demonstration of the device using neuro-oncology tracers in PET imaging studies. Impel’s device will soon see its first in-human trial for the targeted delivery of analgesics to the brain as part of a study being conducted later this year by UW SOM researchers, funded in part by a life science discovery fund commercialization grant. This analgesic program has broad treatment applications, including post-operative and cancer pain.

Hite says that Impel has thrived because he and Hoekman have quickly addressed the concerns of their critics and improved the design of their device.

What advice does he have for other first-time entrepreneurs? “Don’t just begrudgingly accept help, but go out and seek advice, assistance and opinions from successful entrepreneurs. CIE has built a great network of advisors who can provide that invaluable experience.”