Tag Archives: case competition

GBCC 2013: champions analyze wine industry case

Winning Team, Concordia University
GBCC Champions, Concordia University

Saturday April 13th was an eventful day.  The Global Business Center hosted its 15th annual undergraduate Global Business Case Competition – where twelve teams representing ten different countries competed for the title of Champion.

Each of the GBCC teams spent 48 hours analyzing a business case on Frog’s Leap Winery, which is known for its commitment to sustainability.  The winery produces high quality wines using organically-grown grapes and was a leader in adopting an environmental management system for production. The teams, who are outside consultants, were asked to make recommendations in three areas:   (1) the next sustainability initiative that Frog’s Leap should undertake, (2) identification of two potential markets outside the US, and (3) marketing plans for those new markets.

After a competitive preliminary round, four teams were selected to move on to the final round: Concordia University, National University of Singapore, University of Arizona, and University of Hong Kong.  With over 100 people in attendance, the final round presentations were exciting to watch. In the end, the judges chose Concordia University (Montreal, Canada) as this year’s Champion.

Concordia University students had a four pronged strategy for Frog’s Leap Winery. They recommended that for Frog’s Leap to increase sales but remain small and committed to sustainability initiatives, they should take the following actions:

  • Increase presence in Japanese market following a product development strategy
  • Enter the Chinese market following a market penetration strategy
  • Use recycled bottles
  • Plan the succession processGBCC Group

We would like to acknowledge the hard work of our GBCC Student Leadership Team who spent countless hours organizing this big event. Nicole Winjum and Brandon Upton led their group of six student managers and over 30 volunteers to a successful 15th annual GBCC.

And finally, GBCC would not be possible without our major sponsors: The Boeing Company, Costco Wholesale, F5 Networks, Russell Investments, Starbucks Coffee International, T-Mobile and Wells Fargo.

For more information, visit: http://www.foster.washington.edu/gbcc

Student managers celebrate the 15th anniversary of GBCC

by Alex Brechner, GBCC Student Manager

2013 GBCC Student Managers
2013 GBCC Student Managers

It’s finally here! The 15th annual Global Business Case Competition (GBCC) started this week. Our GBCC
student management team
has been preparing for this competition since the fall; recruiting ambassadors, training volunteers, planning events, and preparing the teams. Our team is made up of eight Foster School students, and we are very excited for the final round presentations to take place this Saturday, April 13, at 2:00 pm in the Shansby Auditorium (Paccar Hall 192). Last Friday, I wrote about the history of the competition after interviewing some past competitors; today I’d like to share what is happening this year.

Monday night, students from around the world arrived in Seattle. Teams flew in from the Philippines, Singapore, Belgium, Spain, Mexico, Egypt, New Zealand, China, Canada, and Arizona. The GBCC Management Team has been keeping our visitors entertained – we toured the UW campus and visited Pike’s Place Market, worked with three local high schools on a short business case, and met with five companies: Amazon, Port of Seattle, Russell Investments, Tableau Software, and Zulily.

Lots of Foster School students also got a chance to talk with these talented international students last night at our Global Networking Night. There is still a great opportunity to meet these students – come watch the final round on Saturday! We want to make our visitors feel welcome, so come support them.

The business cases and student charge were passed out on Thursday, and presentations will take place after exactly 48 hours of analysis. Each school has its own team, but GBCC offers a unique twist: the 12th team, called the Global Team, is composed of four members from four different schools. These students have only one week to get to know each other, and they are up against teams whose members have been working together for months. Against all odds, the Global Team has found success in the past by drawing on their diverse backgrounds. We wish all of this year’s teams the best of luck.

Every year, GBCC brings students from all types of cultures and backgrounds together for an incredibly rewarding experience. The GBCC management team has worked hard to make sure that this is a week that everyone – from the volunteers to the competitors to those who just want to stop in and take a peek – will not soon forget. We are excited to bring the world to UW for the 15th year in a row!

More than a case competition

Guest post by Alex Brechner, GBCC Manager 2013

UW GBCC Students visit Esterline
UW GBCC Students on a Corporate Visit

Another year, another competition. Not this year! It is the 15th anniversary of the Foster School’s premier global competition, the Global Business Case Competition (GBCC).  Don’t allow it to slip past without recognition, instead stop for a minute and consider the impact of this competition over the course of 15 years.  Over 100 business schools from over 50 countries have sent teams to compete in GBCC.

Each year, for one week, universities from around the globe bring some of their best and brightest to the University of Washington (UW) to share in the competition and cultural collaboration. Students who would otherwise never have met gather together as friends and friendly competitors to share their wealth of knowledge. For one week, business as usual becomes something much greater – a chance for the UW to change from a dot on a map to a learning mecca where connections are built and memories are made. For those who get involved, it is a week not soon forgotten.

After speaking with past competitors representing UW, Katie Emoto and Michelle Lefler, it is clear that GBCC is far more than the average case competition. The participants are more than competitors; as Katie puts it, “by the end [of the week], everyone was so close.” Michelle adds that her favorite part of the competition week was “hanging out with everyone outside of the competition. It made the actual competition seem unimportant.” While both Katie and Michelle rave about the skills they took away from GBCC and the competition’s status on their resumes (both students are set up for employment after graduation), the true power of GBCC is in the sharing of culture, both inside and outside of the business environment. For instance, Katie used the intricacy of the Portuguese team’s PowerPoint as inspiration for her future presentations, and Michelle learned about a new employment program that led her to her future internship. They have also maintained contact with their fellow competitors a year after the competition. To the students and community members involved, GBCC is more than simply another case competition put on by the Foster School of Business

The 2013 competition is coming up next week. For the 15th time, there will be a week of laughs, spreadsheets, and newfound friends. This time, take notice and take part. After all, it only comes around once a year.

If you are interested in getting involved with GBCC 2013, come to the Global Networking Night on April 10 from 5:30 to 6:30 pm in the Anthony’s Forum (Dempsey Hall), where you can meet the international student competitors. Also, join us for the GBCC Final Round on April 13 from 2:00 pm to 4:30 pm in the Shansby Auditorium (Paccar Hall 192). You’ll learn a little bit more about business and a lot more about the rest of the world.

Apple products in cars?

On March 8, 2013 Foster undergraduate students competed in a case competition, which also served as the students’ capstone experience for strategic management—a required course for all Foster undergraduates. The case, “Apple Inc. in 2012,” was developed by Harvard Business School. The premise: Apple, like other firms in technology, has a number of successful products, but they also need to remain competitive. The students had to determine whether Apple can innovate on current products well enough to survive and prosper or whether they need to create new products to remain competitive.

The students had two weeks to analyze the case and develop their recommendations for what Apple should do. In the competition the students presented their analysis of the company, discussed the various paths Apple could take and made their recommendations.

Twenty teams competed and five made it to the final round. The final round teams made varying recommendations for Apple. Several suggested Apple should improve Apple TV, one of its current products. The winning team, however, presented a completely different solution. They recommended Apple create an integrated mobile device for cars, similar to the Ford SYNC® from Microsoft.

Case Competition Winners
Winning team: Shaun Maurer, Cory Scancella, Alex Auerbach, Hadis Ali, and Ben Peven

According to the team, “We compared the various strategies and decided the car system strengthens what Apple already offers, and it stays within one of their core competencies, which is producing disruptive technology. The problem with TV isn’t the set-top box, it’s that the cable companies own all the content.”  They felt Toyota would be an ideal initial partner due to shared corporate values between the two companies. The judges appreciated the team’s comprehensive analysis. Jeff Barden, assistant professor of management said, “They carefully considered the user experience, where people would use the product, and absolutely picked the right partner in Toyota.” Winning team members were Hadis Ali, Alex Auerbach, Shaun Maurer, Ben Peven, and Cory Scancella.

The second place team recommended innovating on Apple TV by focusing on making content available to consumers by forming a strategic alliance with Comcast. They felt a key improvement to the current situation would be to allow customers to consume TV content à la carte. The judges were impressed with how this team tailored their solution to the market. Team members were Gwendolyn Moruzzi, Aaron Dentler, Katie Emoto, and Rachna Hajari.

Rick McPherson, lecturer in management at the Foster School, added the case competition to the strategic management course last fall. He said, “It is an enrichment of the course to give the students real life experiences of analyzing and making recommendations to an upper management team.”

Students present business strategy in Chinese

Business Language Competition - Kanghee Jeon, Alex Birch, Benjamin ChowCase competitions are an incredible skill builder for undergraduate business students – they require students to work as consultants on a real company and business challenges, they are given limited resources and time to create a solution, and then they are asked to present these solutions to a panel of corporate judges. Now, imagine doing this in a second language. This Fall, three Certificate of International Studies in Business (CISB) students studying Mandarin as a second or third language competed in the Chinese Track of the BYU Business Language Case Competition.

Kanghee Jeon, Alex Birch, and Ben Chow spent two weeks studying a case written in Chinese on Pepsi Company and preparing their presentation and executive summary all in Chinese. The team considered three countries in which Pepsi Company might expand. After assessing various economic factors, their solution was to enter the Chinese market. Their plan was to “penetrate not only beverages but also the food market which could be Pepsi’s competitive advantage over Coca Cola Company,” said Kanghee.

The team competed in three rounds at Brigham Young University, and they received outstanding feedback from the judges about the depth of their analysis and solution. Judges commented that they “loved how the presentation started with recommendations instead of analysis,” and that the students had a “great understanding of Chinese culture and financial environment” as well as “great leverage on business terms.”

One of the UW student competitors, Kanghee Jeon, said “I was very excited to do the case competition in a second language (or third for me).  Even though I was worried about my Chinese language skills, while preparing for the competition, I learned lots of new vocabulary and phrases. I am a lot more confident in speaking in Chinese after the competition. Additionally, it was a great opportunity for me to meet judges and other students from different schools.”

Kanghee would highly recommend participating in a business language competition to other students: “This is such a unique experience … You will get to build your teamwork, problem solving, time management, leadership, and language skills. It was challenging, but very rewarding!”

Sludge, China, and the Freshman Direct Track winning team

The 2012 Holland America Line Global Case Competition involved 48 hours of intense analysis of sludge, soil remediation, and joint ventures in China. The case for the November 17th competition was Phase Separations Solutions (PS2): The China Question, and over 60 Foster School undergraduates teams were asked to recommend a course of action regarding PS2’s opportunities in China.

Teams were asked to tackle difficult questions in the charge and even more challenging ones from the panels of corporate and faculty judges:  Which JV option should they pursue? What challenges are posed by partnering with the government? What about intellectual property theft? What are the bankruptcy laws in China?

Among these teams were sixteen Foster School Freshmen Direct students. They made up their own track in the morning rounds and competed for a $500 prize. The panel of judges for the Freshman Direct Track was impressed by the ease with which these teams presented and the depth of their research and analysis after only a few months at the Foster School.

I had the opportunity to sit down and talk with the winning team of the Freshman Direct Track about their experience. Here is what the winning team members Tim Kim, Barrett Stapleman, Erik Meister, and Ben Hagen had to say:

 What did you learn? Lots of different business terminology; how to prepare, conduct research and how to play the role of a consultant; we learned what a real business presentation looks like, and how to creatively think on our feet.

What did you take away from watching the upperclassmen presentations in the Final Round? Teams need to know everything inside and out – the numbers, the strategy, the facts. The organization of their PowerPoint presentations was impressive, and the team members all presented in a professional tone that was very direct, clear, and to the point.

What was the most challenging part? Time management, researching obscure aspects of the case, and the formulation of the actual presentation – how to include relevant content without overwhelming the slide – were all difficult.

What would you tell other students? Even if you don’t have any background in case competitions, it is a good learning experience to throw yourself into this difficult situation. Just attack it. You will learn skills that will prepare you for the future like time management, presentation skills, and teamwork. Just go out and get involved.

Will you compete again?  Yes!

The Global Business Center would like to give a special thanks to our sponsor of this year’s competition Holland America Line. To learn more about the Holland America Line Global Case Competition, visit the Global Business Center website.

Foster team wins national KPMG ALPFA Competition

Foster Team Wins National KPMG ALPFA Competition On August 13 and 14 in Las Vegas, an undergraduate accounting team from the UW Foster School of Business won the Association of Latino Professionals in Finance & Accounting (ALPFA) national case competition.

Sponsored by KPMG, the invitation only competition selects teams from 24 schools around the country to analyze specific public companies and present on key accounting policies, strategies and risks, and provide recommendations to help mitigate the firms’ risks.

The Foster team analyzed Tyson Foods, a public company headquartered in Arkansas. They worked throughout spring quarter analyzing and researching Tyson’s financial position. Foster’s team consisted of seniors Sonia Gorski and Ana Mendez and juniors Anthony Escobar and Gideon Vasquez.

“Our Foster team gave an extremely impressive presentation to the mock audit committee from KPMG,” says faculty adviser Patricia Angell, who coached the students. “Any firm would be honored to be represented by these polished professionals.”

The team was also supported by the local ALPFA chapter and KPMG managers Mark Turley and Lakshmi Kuduganti.

Foster students win 2012 international marketing case competition

On March 3, 2012, an undergraduate case competition team from the University of Washington Foster School of Business won the Intercollegiate Marketing Competition held at Simon Fraser University in Vancouver, Canada. Eight teams were tasked with developing a marketing plan for Zajak Ranch, a non-profit summer camp for disabled children.

Looking to become financially self-sustaining while attracting the next generation of donors and corporate sponsors, the camp had asked students to find ways to increase revenues during the winter months while also signing reoccurring monthly donors in the younger demographic. Teams were given only three hours to deliberate, design a full presentation and practice before immediately giving a 20-minute presentation with 15 minutes of Q&A. Only four teams would then move on to the final round where they would present in front of a panel of judges consisting of marketing professionals, members of the camp’s management, as well as the managing member of the Zajak family.

Foster’s team consisted of Allen Kuceba, Alex Diaz and Caitlin Snaring, all members of the American Marketing Association student organization. Kuceba is a senior with a focus in finance and entrepreneurship, Diaz is a senior focused on marketing and communications and Snaring is a junior focused on marketing and accounting. The three were selected from a pool of applicants from the UW American Marketing Association.

“I am extremely proud of this team. They worked hard practicing case analysis and presentation skills. With only three hours to prepare, they demonstrated the ability to critically analyze a business problem and develop a viable solution,” says faculty advisor Leta Beard, who coached the students.

Foster team wins national minority MBA case competition

An MBA team from the University of Washington Foster School Business and Economic Development Center took first place at the 2012 National Minority MBA Case Competition held at the Fisher College of Business at Ohio State University.

The team of first-year Evening MBA students, Brent Bauslaugh, Ben Lapekas, Ksenia Karpisheva and Rakesh Saini, beat out teams from 18 other business schools from around the US including University of California Los Angeles, Carnegie Mellon, Indiana University and Boston College. The grand prize for Foster’s Evening MBA students? $7,500. Additionally, Lapekas was recognized as the best presenter and Bauslaugh won first place for best question and answer session.

All 18 competing teams had 20 minutes to provide a solution to a case dealing with strategic choices for third party commercial loan servicing business at Key Bank. “Our students’ ability to handle ambiguity of the case and yet provide firm recommendations backed up with hard data were ultimately what differentiated them from the rest,” says team advisor Geraldine Rodriguez, assistant director at the UW Business and Economic Development Center.

EJ Burke, Key Bank’s head of real estate capital and corporate banking services adds, “The University of Washington team’s presentation represented a thorough understanding of a very complex and difficult case. Their recommended solutions were actionable and thought provoking.”

A team from the UW Business and Economic Development Center has placed in the top three teams nationally for the past four years for this diversity competition.

Each fall, the Business and Economic Development Center hosts a UW Foster School of Business internal Diversity in Business Case Competition in order to select the team of MBA students who represents Foster at the national competition.

Canada wins 2011 Global Business Case Competition

GBCC2011April 16, 2011 was an eventful day as the Global Business Case Competition hosted its 13th annual undergraduate case competition.  We were proud to host the entire competition in Foster’s new building and show off our new state-of-the-art home to visiting teams.

Each of the twelve Global Business Case Competition teams presented their analysis on how to make a water purification business in Tanzania profitable and how to expand the business to other African cities.  After a competitive preliminary round, four teams were selected to move on to the final round: University of Washington, Western Ontario University (Canada), Thammasat University (Thailand) and the University of Auckland (New Zealand).

With over 200 people from around the world in attendance, the final round of presentations was exciting to watch. In the end, judges chose University of Western Ontario (Ivey School of Business) as this year’s champion.

Congratulations to Foster School students on the University of Washington team for landing a spot in the final round: Kyle Bartlow, Jessica Henrawidjaja, Venkat Rao, and Melanie.