The UW Center for Sales and Marketing Strategy was formed to link business professionals and academic researchers. One way to link academics and professionals is... Read More
About the Center for Sales and Marketing Strategy
The Center for Sales and Marketing Strategy is part of the nationally ranked Foster School of Business. Our mission is to align important sales and marketing problems with academic research and analysis techniques to develop strategies that improve business performance, and facilitate business-academic collaboration to create and disseminate sales and marketing knowledge.
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Palmatier on customer-centric organization
Professor Rob Palmatier, Research Director of the Center for Sales and Marketing Strategy, examines the topic of customer-centric organization in an article for the Harvard Business Review. Read the article.