Guest blog post by Rita Brogan, CEO of PRR
We all know the song, “I get by with a little help from my friends.” Building a business is all about relationships. The conundrum of many minority-owned businesses is how to build those relationships with people for whom there is no history of social interaction.
What do you have in common with successful and established business people in the emerging green economy? Plenty. Fundamentally, you share a mission and a commitment to a better and healthier planet. This provides a common cause that can only strengthen with broad and diverse support. Many of the most exciting companies in the local clean energy economy are minority-owned or have key managers from the minority community. And there are opportunities for every type of business.
It’s easier than you think.
I recently had a chance to chat with Ross Macfarlane who is the senior advisor for business partnerships at the Seattle-based organization Climate Solutions. He observed that, “Global warming is a fundamental issue of our time. The transition from dirty energy to clean energy is happening. It is now not a question of whether we will make this transition, but whether Northwest businesses can lead in attracting jobs and finding profitable opportunities.” He added, “We are working with businesses, environmentalists, government and public interest groups to lead that transition.”
Climate Solutions offers a range of educational, business support and policy advocacy programs. They also work with other coalitions to advance the fight against global warming. He offered some interesting tidbits of information:
- The “Business Leaders for Climate Solutions” network of more than 800 business executives and entrepreneurs is a way for those who share a common mission to lead rather than follow to engage on policy, education and networking. Membership is free, and the Climate Solutions website posts a calendar of events of interest.
- Many other great organizations partner closely with Climate Solutions and also provide opportunities. For example, NW Energy Angels provides opportunities to network with potential investors and get additional tips about how to get financing. Local businesses should also check out the Clean Energy Committee of the Greater Seattle Chamber of Commerce, which is working to boost participation by minority businesses in these opportunities.
- Climate Solutions authored a report that highlights many of the most important opportunities in this sector: “Carbon Free Prosperity 2025.“ This report identifies some of the most promising business-development opportunities that will be in the fields of energy-efficient green building design, smart grid and information technology, advanced biofuels and biomaterials and clean energy. A statewide effort, the Clean Energy Leadership Council, will be completing a report later this fall that highlights key sectors and outlines an action plan for making this a more robust part of our economy.
In the meantime, Climate Solutions continues to advocate on the policy side for new financing options, revolving loan funds and stimulus-related resources for green businesses. It wants to hear from businesses what will help create jobs and drive investment in this sector.
The key to success? Make sure that you are providing as much to your business relationships as they provide to you. Climate Solutions provides an opportunity for you to contribute by helping lead the way to a green economy.
Rita Brogan is the CEO of PRR, a public affairs and communications firm based in Seattle that is nationally recognized for its work in social marketing, public involvement, and community building. PRR is one of Washington’s 50 largest minority-owned businesses. Brogan was a recent recipient of the Foster School’s Business and Economic Development Center Asian/Pacific Islander Business Leadership Award. She writes the BEDC Brogan blog series twice a month, focusing on green economy issues with an emphasis on ways that businesses owned by people of color or women can create a competitive advantage.