This Saturday, the Global Business Center hosted its 17th annual Global Business Case Competition (GBCC) – where twelve teams representing eight countries competed for the title of GBCC Champion.
Each of the undergraduate student teams spent 48 hours analyzing a business case on First Solar Inc. In 2010, First Solar was the global leader in production of solar panels. However, by 2013, Chinese producers dominated the world market, helped by generous government subsidies. First Solar was also challenged by falling prices for solar panels made with a competing technology. First Solar responded by vertically integrating into the solar systems business, making the company a “one-stop shop” for utility customers. First Solar’s sales have been concentrated in the US market, but they are exploring opportunities outside the US. The GBCC student teams were tasked with identifying the external forces affecting First Solar’s business over the next five years and then prioritizing the non-US target markets.
Four teams were selected to move on to the final round: the Chinese University of Hong Kong, Florida State University, Simon Fraser University, and the University of Southern California.
Our final round judging panel commented that this was one of the most difficult and complex cases in the history of GBCC. In the end, the judges chose the Chinese University of Hong Kong as this year’s GBCC Champion.
We would like to acknowledge the hard work of our GBCC Student Leadership Team who spent countless hours organizing this event.
GBCC would not be possible without our major sponsors. A special thank you to The Boeing Company, Costco Wholesale, F5 Networks, Russell Investments, Starbucks Coffee International, and Wells Fargo for their generous support.