Team Hook On A Roll

Following Entrepreneurship courses in the Winter quarter, Class 14 was abuzz with new business ideas. This was evident by the TMMBA program having the strongest turnout in its history for the 2015 UW Business Plan Competition (BPC).

One new venture with close ties to the TMMBA program is Hook, led by Class 14 student Robert Moehle. Hook won 2nd place at the Alaska Airlines Environmental Innovation Challenge, and is currently in the Sweet 16 of the BPC.

The team, whose members met through an event hosted by the Buerk Center, has set out to make smart home technology accessible to everyone by offering “home automation on a budget.” One Hook device in the home offers control of anything electric from the user’s smartphone. This allows for energy savings, improved home safety, and convenience.

Hook is currently taking pre-orders on Kickstarter, with a little under two weeks left to reach their funding goal of $25,000 for an initial production run.

“I’ve been able to apply the concepts learned from my TMMBA classes directly and almost instantly,” remarked Moehle. “I am thankful for the program and opportunities offered by Foster, which have given me the chance to pursue my entrepreneurial desires. The TMMBA faculty and staff have been incredibly supportive in every way.”

Please support Hook on Kickstarter, and share their project with your friends and followers!

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