Tim Cooke, TMMBA Class of 2005
What are the top reasons professionals return to school to earn an MBA? I’ll speculate that the top two reasons are to help foster a career change and for acquisition of knowledge. Whether you’re considering an MBA or have already graduated from the TMMBA program, I propose that you add a third reason for attaining your MBA: access to a powerful and growing network of networked professionals.
Rather than give you the top five reasons for considering your alumni network as a powerful resource, allow me to appeal to you through a simple story.
The TMMBA program sponsors many opportunities for graduates to connect including an event called Technology at the Top which features a technology executive from a local company sharing their perspective on a current topic or sharing insights and lessons learned from their own professional journey.
Like many of you, I mark evening events on my calendar weeks in advance with great intentions of attending, but as the evening draws close, many competing interest seem to rear their needy heads. Technology at the Top was no exception. I had both business and personal interests competing for that small 60 minute investment I intended to make. I did have a loose personal connection to that evening’s speaker, so rather than miss the opportunity to make add a network connection, I dragged myself to the meeting at the Eastside Executive Center.
Being in business development for twenty years has taught me that passive participation in events will not yield the return necessary to keep you coming back, so I listened intently to that evening’s guest, ready to pounce on any opportunity to engage. Forty minutes into the session, that opportunity came in the form a statistical presentation of where the company’s leads come from. My hand shot up and I let fly my sortie in the form of a deep probing question into how the company is tapping into their knowledge that peer influence is the number one entry point into their sales cycle. My reward was that familiar wrinkling of the brow and cock of the head to the side as the speaker thought for a moment and said, that’s a great question and a challenge we’re actively engaged with. Target acquired.
While the hook was set, the fish was not yet in the boat. At the end of the session I sprang to the occasion and stood in line for my turn to thank our guest. I mentioned the one common friend we both had that would forever bond us, then I started to reel by reminding him of the question I asked and letting him know more about R2integrated’s Influencer and Communities of Interest practice that seeks to identify top influencers and communities and then activate them. Whether he was genuinely interested or just wanted to get rid of me I’ll never know, but he immediately offered to introduce me to their Chief Marketing Officer.
By morning, the fish was in the boat in the form of a flattering email introduction to the CMO. I’ll cut the story short here to conclude with a few facts. We kicked off our first project with this client exactly one month after the email introduction. I don’t know about your industry, but for mine, that’s an incredibly short sales cycle. The first project has opened up the desire for a second phase and a project unrelated to the first. The initial value of the engagement was modest in the tens of thousands, but brought us a new local client whose CLV should reach into the millions as we help them to grow.
Would I have been able to close this customer without TMMBA? We’ll never know, but I do know that with the connections TMMBA affords me as an alum, my access to resources is much greater than without.
So what is it for you? Are you looking for that next great career move? Are you looking for a business partner to join you on the exciting journey of a startup? Just looking for some new friends to discuss current business issues? Whatever your desire, I encourage you to resist the temptation to skip that next networking meeting. Jump in. You’ll never know the outcome if you don’t participate!