Thinking outside the Xbox: Robbie Bach on the challenge of change

For many, the notion of change can create fear, uncertainty, and doubt, but for Robbie Bach, Former President of Microsoft Entertainment & Devices, change is another word for opportunity. On Wednesday, January 18, Bach presented at a special Leaders to Legends lecture co-sponsored by the College of Engineering. He examined the concept of change in the context of strategy, innovation, and leadership, using numerous examples from his experience working at Microsoft. Play the video above to watch the full presentation.