Video: MBA Strategy Fair

MBA students apply strategies learned in class to real-world situations during the 2011 Blue Ocean Strategy Fair, a competition held at the UW Foster School of Business and sponsored by Seattle-based Slalom Consulting.

“These kinds of projects really force you to think outside the box,” says MBA student Christian Booth, who enjoyed the event’s hands-on nature. “There’s no right or wrong answer. I think that’s where the learning really comes in. It’s taking the frameworks that we’ve learned in class, the tools that we’ve learned, and this is where the rubber meets the road and we apply them.”

MBA Jackie Logan gained experience directly relevant to her career goals. She says, “Personally, I’m very interested in strategy and that was one of the reasons that I came back to business school was to try to understand the high-level operations of a company and to understand how companies develop a strategic plan.”

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