Video: Richard Tait on entrepreneurship and Cranium

Cranium co-founder Richard Tait discusses his passion for entrepreneurship, the inspiration behind Cranium and his latest business venture, Golazo. He considers himself an inventor and at the top of his game when combining invention with entrepreneurship. Interviewed by UW Foster School of Business student Vance Roush (BA 2011), Tait offers inspiring insights about his leadership philosophy and how he captures trends to start new ventures.

“Entrepreneurship is about galvanizing teams of people around a mission. …the development and pursuit of a passionate dream,” says Tait. “I’m driven by a fear of failure rather than the glow of success. For me, it’s not about the prize, it’s more about the journey.”

Tait also believes everyone has a creative spirit and while society sometimes squashes that, it is in all of us.

This video is part of a series of entrepreneur interviews conducted by University of Washington undergraduate students who are involved in the UW Foster School of Business Lavin Entrepreneurial Action Program.

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