The Year in Palmatier: best papers, elite productivity and an editorship, too

Rob Palmatier

It’s been a banner year for Robert Palmatier, the John C. Narver Endowed Professor in Business Administration, professor of marketing, and founding research director of the Center for Sales and Marketing Strategy at the University of Washington Foster School of Business.

The highly decorated scholar received two best paper awards, was ranked the 10th most productive marketing scholar in the world and was named co-editor of the prestigious Journal of Marketing.

Palmatier won the 2018 Robert D. Buzzell Best Paper Award from the Marketing Science Institute (MSI) for his paper “The Dark Side of Big Data’s Effect on Firm Performance,” co-authored with Kelly Martin and Abhishek Borah. The MSI Best Paper Award annually signifies a scholarly work of surpassing influence that extends well beyond the halls of academia. This year’s award-winning paper identifies the effects of customer data vulnerabilities—real and perceived—on customer behaviors and firm performance.

Palmatier received the 2018 Harold H. Maynard Best Paper Award from the American Marketing Association (AMA) for his 2017 Journal of Marketing paper “Group Marketing: Theory, Mechanisms, and Dynamics,” with Colleen Harmeling, Eric Fang and Dianwen Wang. The Maynard Award recognizes the JOM article that makes the most significant contribution to marketing theory each year.

The AMA also listed Palmatier the 10th most prolific marketing researcher in the world in the journals that matter most—the Journal of Marketing, the Journal of Marketing Research, Marketing Science and the Journal of Consumer Research—over the period from 2008 to 2017.

After finishing his term as editor-in-chief for the Journal of Academy of Marketing Science in June, Palmatier stepped right into his new role as co-editor of the Journal of Marketing, the premier journal in his discipline.

He also found time to co-chair the 2018 AMA/Sheth Foundation Doctoral Consortium in Leeds, England.

It’s been a big year in a giant career. Since joining the Foster School in 2007, Palmatier has won two Maynard Awards, two Buzzell Awards, four Louis W. Stern Awards, and a Sheth Foundation/Journal of Marketing Award.

For his impactful research in the marketing strategy, sales channels, relationship marketing and loyalty programs, he was listed as a highly cited research (top 1 percent) by Clarivate Analytics and elected a Faculty Fellow of the Direct Selling Education Foundation and the Institute for the Study of Business Markets in 2017.

Early in his career, the former Naval officer and Fortune 500 senior executive was named a Marketing Science Institute Young Scholar and received the Varadarajan Early Contribution to Marketing Strategy Resource and SMA Palgrave Promising Young Scholar Awards.

At the Foster School, Palmatier has won the Dean’s Award for Excellence in Research and the Dean’s Leadership Award.

He has also won MBA Professor of the Year, Robert M. Bowen EMBA Excellence in Teaching and PhD Mentoring Awards at Foster.