Brand elimination sits well with consumers, if handled with care
Companies frequently eliminate brands. Kodak recently discontinued Kodachrome. Procter & Gamble sold off Folgers, Jif, Noxzema, Crisco and Comet. Shell Oil shuttered Texaco. GE may... Read More
Procrastination
Teagen Densmore, TMMBA Student Procrastination. The sound of the word makes me cringe, it’s the monkey on my back that I don’t seem able to... Read More
Another Saturday almost done
Aaron Lykken, Program Manager Ah, TMMBA Saturdays. As I begin this post I can’t help but to look longingly at the sunny weather outside my... Read More
The Experience
The study abroad program at Audencia School of Management in Nantes, France has been amazing. Not only did I learn a lot from this trip... Read More
Summer Quarter
Aaron Lykken, Program Manager I have always enjoyed Summer quarter in the TMMBA program. This feeling is probably the product of my enjoyment of Summer... Read More
Customer choice of product information yields online sales
Internet marketing—freed from the constraints of print, radio or video clips—means an unrestricted opportunity to inundate the consumer with comprehensive product information… right? Actually, that might not... Read More
Summer Funancial Aid
Hani Rachidi, TMMBA Student So only read this posting if you are not a trust fund baby, work for a company with full tuition reimbursement,... Read More
GMAT Anxiety
Tracy Gojdics, Director I have been meeting with many applicants and prospective students lately to discuss their GMAT scores and want to share with you... Read More
Entrepreneurial investors reward preparation over passion
The stereotypical entrepreneur is all about passion—a hyper-extroverted pitchman skilled, above all, in the persuasive arts. But a new study by researchers at the University... Read More